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AI, chatbots, conversational data, conversational marketing, Digital Marketing, machine learning (ML), Mobile, natural language processing (NLP), personalization, ROI, ROI Marketing, Sponsored

Going beyond keywords: how conversational insights take the guesswork out of marketing

30-second summary: Keywords represent the tip of the iceberg when it comes to understanding consumer intent Using AI-powered chatbots, conversational data that occurs over messaging channels like Facebook Messenger and Instagram Messaging can give businesses a deeper understanding of what consumers want Below, we’ll discuss how conversational marketing platforms like Spectrm use...

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COVID-19 and digital marketing, Digital Marketing, Industry, machine learning (ML), Social media, User Experience (Ux), user interface (UI)

Five ways to use machine learning in digital marketing

30-second summary: According to Gartner, 30% of companies were already using machine learning in at least one part of their sales process in 2020. Apparently, if you want to improve your digital marketing, you will need to focus on Analytics, Personalization, and Optimization. And machine learning can help you...

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machine learning (ML), PPC, ROI Marketing, Smart Bidding

Smart Bidding: Five ways machine learning improves PPC advertising

30-second summary: The machine learning-enhanced “Smart Bidding” capabilities available in Google Ads offer an easy way to see the campaign results you want while allowing you to take a more hands-off approach. You can use Smart Bidding on the campaign level or, if you prefer, you can apply it to your...

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AI, BERT (Bidirectional Encoder Representations Transformers), Content, entities, evergreen content, Google, google algorithm updates, Google BERT update, Industry, keyword optimization, machine learning (ML), natural language processing (NLP), Sentiment Analysis, SEO, SEO Content, seo tools

How NLP and AI are revolutionizing SEO-friendly content [Five tools to help you]

30-second summary: Natural language processing (NLP) is one factor you’ll need to account for as you do SEO on your website. If your content is optimized for NLP, you can expect it to rise to the top of the search rankings and stay there for some time. As AI and NLP keep...

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2021, 5G, CTV, Digital Advertising, Digital Marketing, GDPR, Industry, machine learning (ML), OTT, programmatic advertising, Roku, third-party cookies, Trends, virtual reality, VR

Jingle all the way: What will 2021 mean to the advertising world?

30-second summary: Despite the overall doom and gloom, some industries actually skyrocketed in 2020. 2021 is supposed to dot some i’s and cross some t’s in the field of transparency and first-party data solutions. Live streaming related to gaming and sports is a huge advertising-friendly zone that is expected...

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