Read More
Advanced PPC Strategies, Analytics, analytics funnels, automated bidding, Automation, Bid/Budget Management, Big Data, data analysis, Google Ads, Intermediate PPC Strategies, machine-learning, PPC Ad technology, PPC Apps and Tech, reporting, Reporting / Conversion Tracking

What strategic moves are agency leaders making in 2021/22?

Have you ever wondered what other agencies are prioritizing over the next half year and where they want to improve the most? You don’t often get a scoop of your competitors’ strategic priorities, but today you do!  As a technology services provider for digital marketing agencies, we do market research...

Read more

ad copy, AI, Automation, data trends, Google Ads, Industry News, Industry Reports, Instagram, Intermediate PPC Strategies, machine-learning, Mobile Ads, News Updates, PPC Apps and Tech, Social media, Tools, Ultimate Guides, Uncategorized, video ads

12 Important PPC Trends To Watch In 2021

Technology is getting advanced day by day, hence making it necessary for brands to function according to the new trends. By understanding these new PPC trends, brands and marketers can stay ahead of the competition and provide better ROI. Otherwise, businesses will fall behind those who invested the time...

Read more

artificial intelligence, Automation, Enhanced Campaigns, machine-learning, Man vs Machine, PPC Ad technology, PPC Apps and Tech, PPC Strategy, Programmatic, programmatic advertising, retargeting

How to Enhance Your PPC System with Artificial Intelligence

It’s impossible to talk about modern marketing without mentioning such strong trends as the use of artificial intelligence. AI is changing paid advertising while also introducing new opportunities for marketers. Experts predict that AI and machine learning will generate up to $2.6 trillion in value by...

Read more

Google, machine-learning, semantic search, semantic search marketing, SEO, SERPs

Semantic search drives expanded outreach to potential customers

30-second summary: Semantic search enables retailers to reach a broader audience of potential consumers who are outside their traditional targeted approach. For semantic search to be effective, websites must provide a rich landscape of relevant content for context. Effectively influencing semantic search requires the right tools and technology to...

Read more