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20 May
Analytics, Core Web Vitals (CWV), Digital Marketing, Google, Market Research, SEO

Optimize Google’s new Interaction to Next Paint metric

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30-second summary: Good page speed and user experience help your site stand out in search results The Interaction to Next Paint metric is replacing First Input Delay You can improve make your site respond faster to user input by reducing CPU processing times The Core Web Vitals are a set of metrics that...

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02 Sep
Analytics, ecommerce branding, Google Trends, Market Research, Search Trends, SEO, SEO guide

How to enhance your ecommerce branding strategy with Google Trends

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30-second summary: In the wake of the helpful content rollouts, Google Trends can be a strong gateway into search trends How do you spot a trend and differentiate it from a fad to justify resource investment? Hands-on tips to unearth Google Trends and apply them to your ecommerce SEO strategy A successful digital...

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05 Nov
competitor research, domain analysis, Google, influencer commentary, keyword research, keyword strategy, Market Research, People Also Ask (PAA), PPC keywords, Search, search rankings, SEO, SEO strategy, SERPs

Six things missing from your competitor research

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30-second summary: There are ways to save and optimize your SEO budget, here’s how Start with creating an “at a glance” report comparing your competitors’ key metrics. Find interesting trends to look further into! Analyze and monitor your competitors’ online sentiment and customer satisfaction. How can you become better than your competitors? Identify...

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