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04 May
Agencies & Consultants, agency, agency owner, Blog, finding talent, hiring advice, hiring and onboarding, hiring marketers, Hiring process, Marketing Agencies, marketing agency, recruiting, retaining

Unlocking the Secrets to Recruiting and Retaining Top Talent in Your Agency

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They say employees are a company’s greatest asset, and it’s just as true for marketing agencies as any other business. The right team can help prove your agency’s quality, credibility, and competency to potential clients. So, it just makes sense that you want to find qualified candidates and, more...

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20 Apr
Blog, cyber security, Marketing Agencies, marketing careers, Marketing Management, marketing security

Top 5 Security Issues for Marketing Professionals

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1) Compromised Credentials (Identity) Most cyber incidents and breaches are through stolen or compromised credentials. Your credentials in the hands of a hacker allows them unfettered access to your personals and private information. This includes financial and healthcare information, social media, email accounts, and cloud storage. Withinformation gained from compromised...

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07 Mar
AI, AI Marketing, AI tools, Blog, Casey Stanton, fractional CMO, Marketing Agencies, Marketing Management

Fractional-CMOs Don’t Need to Be Scared of AI

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AI will not fundamentally change your role as a Fractional CMO, despite what the masterminds and gurus are selling. Are You Scared of AI? This feels like January of 2020, when the pandemic was just starting to get some attention. I remember going to my gym in Fishtown, Philadelphia and talking...

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07 Mar
Blog, copywriters, copywriting, email copywriting, Email Marketing, Marketing Agencies, Marketing Management

The L.O.V.E. 4-Step Email Copywriting Framework: Connections, Trust & Conversion

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Email is almost 40 times better at acquiring new customers than Facebook and Twitter. But only if you send the right emails, to the right people, at the right time.  There are countless ways to write copy that converts, but only one way to do it consistently: by using a...

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21 Jan
Blog, copywriters, copywriting, email, email campaign, email copy, Email Marketing, Marketing Agencies, Sales, sales funnel, sales tips, write ad copy

Storytelling: The Secret Sauce to Making More Sales With Email Marketing

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Do businesses email their customers too often? According to a recent article on Business Insider, the answer is yes. But not for the reason you may think. It’s not because customers loathe getting emails from companies. Or because frequent emails are considered spam. It’s actually because most brands nowadays email...

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17 Jan
Blog, Marketing Agencies, marketing and sales, Marketing Management, Marketing Skills, marketing teams

5 Ways To Seamlessly Align Your Sales & Marketing Teams

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Did you know that misaligned teams can cost businesses trillions of dollars each year? Yes, you read that right. When sales and marketing teams don’t work together cohesively, it’s sort of like having a pilot and a copilot that don’t communicate—it becomes difficult to accomplish goals and stay on the...

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29 Nov
Blog, Marketing Agencies, marketing career, marketing careers, Marketing Management, Marketing Skills

How to Cure “Lonely Marketer Syndrome”

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If you feel lonely as a digital marketer, you are not alone. According to an ongoing survey conducted by CareerExplorer, marketing managers rate their career happiness at 3.1 out of 5 stars, which puts them at the bottom 40% of careers. Why would a job that involves the most...

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18 Nov
Blog, Content Marketing, Marketing Agencies, marketing careers, Marketing Skills, marketing strategy, Social Media Marketing

The 5 Effective Digital Marketing Strategies to Try In 2023

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More established businesses changed their attention from traditional marketing to digital marketing. And that’s why having a thorough digital marketing strategy is more important than ever. Many businesses have implemented a digital marketing strategy to deal with the complexities and uncertainties of today’s business situation. However, for digital marketing success,...

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18 Nov
Blog, Digital Marketing, Marketing Agencies, marketing agency management, marketing careers, Marketing Skills

How (and Why) Include Your Whole Company in Digital Marketing

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Have you been looking for ways to breathe a new life into your marketing strategy? Have you been desperately trying to get your marketing strategy to deliver better results? Here’s what you need to do: Get help from your whole company. Why involve non-marketing employees into your marketing activities? Depending on how this...

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15 Nov
Blog, brand building, community builder, customer value journey, customers, Grow Your Practice, How to scale your business, Marketing Agencies, scale your agency

Six Figures in Six Months: How to Build Your Business Fast

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My name is Adrian Boysel, and I have something special to share with the Digital Marketer community. This advice is something that I’ve previously only shared on stage or on camera. But today, I’m going to document one of the most important and personal keynote presentations I’ve ever delivered:...

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