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Blog, Bottom line, Business control, business strategy, Competition, Content Marketing, Customer relations, eCommerce, Entrepreneur Interviews, Entrepreneurship, goal setting, Leadership, marketing, Marketing Agencies, Marketing Management, Self-awareness, SEO, Social, Social media, Social Media Marketing

2 Ways to Take Back the Power in Your Business: Part 2

Before we dive into the second way to assume power in your business, let’s revisit Part 1.  Who informs your marketing strategy?  YOU, with your carefully curated strategy informed by data and deep knowledge of your brand and audience? Or any of the 3 Cs below?  Competitors: Their advertising and digital presence...

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Blog, Bottom line, Business control, business strategy, Competition, Content Marketing, Customer relations, eCommerce, Entrepreneur Interviews, Entrepreneurship, goal setting, Leadership, marketing, Marketing Agencies, Marketing Management, Self-awareness, SEO, Social, Social media, Social Media Marketing

2 Ways to Take Back the Power in Your Business: Part 1

As I considered the topic that would best serve entrepreneurs, business owners, and marketers alike — all of whom I am — I mused over what I needed most throughout the last year.  I needed to take back control of my business.  And I am charging you to do the same.  While...

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Agencies & Consultants, agency, agency owner, Blog, finding talent, hiring advice, hiring and onboarding, hiring marketers, Hiring process, Marketing Agencies, marketing agency, recruiting, retaining

Unlocking the Secrets to Recruiting and Retaining Top Talent in Your Agency

They say employees are a company’s greatest asset, and it’s just as true for marketing agencies as any other business. The right team can help prove your agency’s quality, credibility, and competency to potential clients. So, it just makes sense that you want to find qualified candidates and, more...

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Blog, cyber security, Marketing Agencies, marketing careers, Marketing Management, marketing security

Top 5 Security Issues for Marketing Professionals

1) Compromised Credentials (Identity) Most cyber incidents and breaches are through stolen or compromised credentials. Your credentials in the hands of a hacker allows them unfettered access to your personals and private information. This includes financial and healthcare information, social media, email accounts, and cloud storage. Withinformation gained from compromised...

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AI, AI Marketing, AI tools, Blog, Casey Stanton, fractional CMO, Marketing Agencies, Marketing Management

Fractional-CMOs Don’t Need to Be Scared of AI

AI will not fundamentally change your role as a Fractional CMO, despite what the masterminds and gurus are selling. Are You Scared of AI? This feels like January of 2020, when the pandemic was just starting to get some attention. I remember going to my gym in Fishtown, Philadelphia and talking...

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Blog, copywriters, copywriting, email copywriting, Email Marketing, Marketing Agencies, Marketing Management

The L.O.V.E. 4-Step Email Copywriting Framework: Connections, Trust & Conversion

Email is almost 40 times better at acquiring new customers than Facebook and Twitter. But only if you send the right emails, to the right people, at the right time.  There are countless ways to write copy that converts, but only one way to do it consistently: by using a...

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Blog, copywriters, copywriting, email, email campaign, email copy, Email Marketing, Marketing Agencies, Sales, sales funnel, sales tips, write ad copy

Storytelling: The Secret Sauce to Making More Sales With Email Marketing

Do businesses email their customers too often? According to a recent article on Business Insider, the answer is yes. But not for the reason you may think. It’s not because customers loathe getting emails from companies. Or because frequent emails are considered spam. It’s actually because most brands nowadays email...

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Blog, Marketing Agencies, marketing and sales, Marketing Management, Marketing Skills, marketing teams

5 Ways To Seamlessly Align Your Sales & Marketing Teams

Did you know that misaligned teams can cost businesses trillions of dollars each year? Yes, you read that right. When sales and marketing teams don’t work together cohesively, it’s sort of like having a pilot and a copilot that don’t communicate—it becomes difficult to accomplish goals and stay on the...

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Blog, Marketing Agencies, marketing career, marketing careers, Marketing Management, Marketing Skills

How to Cure “Lonely Marketer Syndrome”

If you feel lonely as a digital marketer, you are not alone. According to an ongoing survey conducted by CareerExplorer, marketing managers rate their career happiness at 3.1 out of 5 stars, which puts them at the bottom 40% of careers. Why would a job that involves the most...

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Blog, Content Marketing, Marketing Agencies, marketing careers, Marketing Skills, marketing strategy, Social Media Marketing

The 5 Effective Digital Marketing Strategies to Try In 2023

More established businesses changed their attention from traditional marketing to digital marketing. And that’s why having a thorough digital marketing strategy is more important than ever. Many businesses have implemented a digital marketing strategy to deal with the complexities and uncertainties of today’s business situation. However, for digital marketing success,...

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