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Blog, Boost Conversions, Business development, Business differentiation, Business growth, Contract negotiation, conversion optimization, customer acquisition, Growth Marketing Resources, Lead qualification, Management, Marketing Management, marketing strategy, Negotiation tactics, Presentation skills, Sales pipeline management, Sales process, Sales strategy, Sales team management, Sales techniques, Sales training, Stakeholder engagement, Systematic approach, Value proposition

How Standardizing Your Sales Process Boosts Overall Conversion

Let’s face it—it does no good to build a funnel and spend zero time optimizing for conversion. That’s a no-brainer, right? But, how many of you are working closely with your head of sales to ensure that the opportunities you help generate actually convert into paying clients? Ultimately, if you...

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Blog, Bottom line, Business control, business strategy, Competition, Content Marketing, Customer relations, eCommerce, Entrepreneur Interviews, Entrepreneurship, goal setting, Leadership, marketing, Marketing Agencies, Marketing Management, Self-awareness, SEO, Social, Social media, Social Media Marketing

2 Ways to Take Back the Power in Your Business: Part 2

Before we dive into the second way to assume power in your business, let’s revisit Part 1.  Who informs your marketing strategy?  YOU, with your carefully curated strategy informed by data and deep knowledge of your brand and audience? Or any of the 3 Cs below?  Competitors: Their advertising and digital presence...

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Blog, Bottom line, Business control, business strategy, Competition, Content Marketing, Customer relations, eCommerce, Entrepreneur Interviews, Entrepreneurship, goal setting, Leadership, marketing, Marketing Agencies, Marketing Management, Self-awareness, SEO, Social, Social media, Social Media Marketing

2 Ways to Take Back the Power in Your Business: Part 1

As I considered the topic that would best serve entrepreneurs, business owners, and marketers alike — all of whom I am — I mused over what I needed most throughout the last year.  I needed to take back control of my business.  And I am charging you to do the same.  While...

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Blog, marketing agency, Marketing Management, Marketing Skills, UGC, undercover case study

“Undercover” Case Studies: Why the Future of Marketing Is Proving Yourself in the Field

If generative AI is the future of marketing (and media in general), how can you compete with other marketers if ALL OF US have access to the same tools? We can all create amazing images, videos (soon), and articles. We can all use the most amazing copywriter as a template...

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AI, AI content, AI Marketing, Blog, content generation, Content Marketing, Marketing Management, Marketing Skills, Marketing Topics, Paid Media, Social, Traffic Generation, Trending

The Future of Marketing: Harnessing AI with a Human Touch

You know that eerie moment when you’re halfway through an article or ad and you realize – “Hold on a second, a human didn’t write this. An AI did!”? We’ve all been there. It’s a bit like biting into a juicy apple, only to realize it’s made of plastic.  Sure,...

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Blog, Digital Advertising, Digital Marketing, Marketing Management, Marketing Skills, Marketing Strategies, marketing strategy, Trending

Why Marketing Science Is Crucial for Success Today

As a marketing pro, you know how tough it can be to capture the attention of potential clients and keep them. There are more than 10,700 digital advertising agencies in the U.S., giving business owners a lot of options. So, if you want to stand out, you need to...

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AI Marketing, Blog, chatgpt, Marketing Management, Marketing Skills

Why ChatGPT is the Best Tool for Marketers

Artificial Intelligence is a game changer for marketing. While AI will be useful in many industries, the nature of the marketing profession makes it even more powerful, from the need for constant content generation, to ideation for advertising concepts, to automation for day-to-day operations, AI is the biggest innovation...

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AI Marketing, Blog, Customer avatar, customer value journey, Digital Marketing, Marketing Management

AI Has Made the Customer Value Journey More Powerful: Here’s Why

If you are reading this article, chances are that you know something about Ryan Deiss and his Customer Value Journey. Ryan literally built a marketing education empire on the concept of this framework. It’s so important to the DigitalMarketer community that he even has the original napkin version framed...

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Awareness, Blog, Brand Awareness, brand equity, Brand loyalty, brand management, brand reputation, customer relationship, customer value journey, engagement, Excite, Marketing Management

Key Steps for Building Strong Brand/Customer Relationships

In modern business, standing out from the crowd isn’t easy. A strong brand-customer relationship is vital, as it drives customer loyalty and engagement. This can be the deciding factor in your business’s long-term success.  This article will explore the importance of your brand-customer relationship. We’ll explain how the four principles...

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