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19 Sep
AI, AI content, AI Marketing, Blog, content generation, Content Marketing, Marketing Management, Marketing Skills, Marketing Topics, Paid Media, Social, Traffic Generation, Trending

The Future of Marketing: Harnessing AI with a Human Touch

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You know that eerie moment when you’re halfway through an article or ad and you realize – “Hold on a second, a human didn’t write this. An AI did!”? We’ve all been there. It’s a bit like biting into a juicy apple, only to realize it’s made of plastic.  Sure,...

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12 Sep
Blog, Digital Advertising, Digital Marketing, Marketing Management, Marketing Skills, Marketing Strategies, marketing strategy, Trending

Why Marketing Science Is Crucial for Success Today

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As a marketing pro, you know how tough it can be to capture the attention of potential clients and keep them. There are more than 10,700 digital advertising agencies in the U.S., giving business owners a lot of options. So, if you want to stand out, you need to...

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30 May
AI Marketing, Blog, chatgpt, Marketing Management, Marketing Skills

Why ChatGPT is the Best Tool for Marketers

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Artificial Intelligence is a game changer for marketing. While AI will be useful in many industries, the nature of the marketing profession makes it even more powerful, from the need for constant content generation, to ideation for advertising concepts, to automation for day-to-day operations, AI is the biggest innovation...

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30 May
AI Marketing, Blog, Customer avatar, customer value journey, Digital Marketing, Marketing Management

AI Has Made the Customer Value Journey More Powerful: Here’s Why

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If you are reading this article, chances are that you know something about Ryan Deiss and his Customer Value Journey. Ryan literally built a marketing education empire on the concept of this framework. It’s so important to the DigitalMarketer community that he even has the original napkin version framed...

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22 Apr
Awareness, Blog, Brand Awareness, brand equity, Brand loyalty, brand management, brand reputation, customer relationship, customer value journey, engagement, Excite, Marketing Management

Key Steps for Building Strong Brand/Customer Relationships

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In modern business, standing out from the crowd isn’t easy. A strong brand-customer relationship is vital, as it drives customer loyalty and engagement. This can be the deciding factor in your business’s long-term success.  This article will explore the importance of your brand-customer relationship. We’ll explain how the four principles...

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20 Apr
Blog, cyber security, Marketing Agencies, marketing careers, Marketing Management, marketing security

Top 5 Security Issues for Marketing Professionals

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1) Compromised Credentials (Identity) Most cyber incidents and breaches are through stolen or compromised credentials. Your credentials in the hands of a hacker allows them unfettered access to your personals and private information. This includes financial and healthcare information, social media, email accounts, and cloud storage. Withinformation gained from compromised...

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21 Mar
AI Marketing, Blog, marketing consultant, Marketing Management

Marketer Vision: Your AI Marketing Coach

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Are you a marketer or business owner looking for a powerful secret weapon to help you think deeply and learn the intricacies of marketing? Look no further than Marketer Vision, the ultimate marketing framework designed to elevate your understanding and skills to new heights. Unlike other prompts, Marketer Vision...

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17 Mar
Blog, Influence, Leaders, Leadership, marketing, Marketing Management

The Power of Influence: Transforming Lives Through Leadership

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Leadership, Vision, Purpose, and the Impact they have on both ourselves and others. Which people, or even more specifically, which characteristics come to mind when you think of the word Leadership? We all have different perspectives of what makes a great leader, and if we were to list names, there...

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07 Mar
AI, AI Marketing, AI tools, Blog, Casey Stanton, fractional CMO, Marketing Agencies, Marketing Management

Fractional-CMOs Don’t Need to Be Scared of AI

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AI will not fundamentally change your role as a Fractional CMO, despite what the masterminds and gurus are selling. Are You Scared of AI? This feels like January of 2020, when the pandemic was just starting to get some attention. I remember going to my gym in Fishtown, Philadelphia and talking...

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