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21 Mar
AI Marketing, Blog, marketing consultant, Marketing Management

Marketer Vision: Your AI Marketing Coach

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Are you a marketer or business owner looking for a powerful secret weapon to help you think deeply and learn the intricacies of marketing? Look no further than Marketer Vision, the ultimate marketing framework designed to elevate your understanding and skills to new heights. Unlike other prompts, Marketer Vision...

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17 Mar
Blog, Influence, Leaders, Leadership, marketing, Marketing Management

The Power of Influence: Transforming Lives Through Leadership

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Leadership, Vision, Purpose, and the Impact they have on both ourselves and others. Which people, or even more specifically, which characteristics come to mind when you think of the word Leadership? We all have different perspectives of what makes a great leader, and if we were to list names, there...

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07 Mar
AI, AI Marketing, AI tools, Blog, Casey Stanton, fractional CMO, Marketing Agencies, Marketing Management

Fractional-CMOs Don’t Need to Be Scared of AI

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AI will not fundamentally change your role as a Fractional CMO, despite what the masterminds and gurus are selling. Are You Scared of AI? This feels like January of 2020, when the pandemic was just starting to get some attention. I remember going to my gym in Fishtown, Philadelphia and talking...

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07 Mar
Blog, copywriters, copywriting, email copywriting, Email Marketing, Marketing Agencies, Marketing Management

The L.O.V.E. 4-Step Email Copywriting Framework: Connections, Trust & Conversion

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Email is almost 40 times better at acquiring new customers than Facebook and Twitter. But only if you send the right emails, to the right people, at the right time.  There are countless ways to write copy that converts, but only one way to do it consistently: by using a...

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28 Feb
Blog, Marketing Management, Marketing Skills, skill development, t-shaped marketer

Why T-Shaped Marketers Hold the Key to Success in the New Marketing Age

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The benefits of being a T-shaped marketer and utilizing expertise from different digital fields to stay on top of this rapidly changing marketing landscape is crucial. We are witnessing unprecedented levels of digital disruption in marketing. AI is also assuming more marketing responsibilities and raising concerns that human marketing...

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28 Feb
agency growth, AI, AI Marketing, Blog, chatgpt, Marketing Management, Marketing Skills, Thomas von Ahn

ChatGPT for Marketing: How This AI Tool Will Impact Agencies

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Once ChatGPT made its debut, the discussion about what it will do to marketing agencies started almost immediately. There have been tons of articles, videos, and podcasts on this topic. As a result, those in the industry are getting a lot of mixed messages about the impact and use...

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24 Feb
AI Marketing, Blog, Marketing Management, Marketing Skills

5 Ways to Safeguard Your Marketing Career Against/With AI

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AI is an opportunity, not a threat. The marketers who embrace change will see their capabilities expand faster than they ever thought possible. Marketers who hide or ignore the trends will be left behind. There are two ways to look at this situation. Let’s start with the negative way… The Lost...

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21 Feb
Blog, finding talent, marketing career, Marketing Management

Marketing for Talent Acquisition: Ideal Candidate Avatar

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Marketing isn’t just for getting new clients. Hiring is more than just filling a role or getting a job done; it’s about building a high-performance team that grows your business. Building your team at work isn’t much different than building a sports team–each player has a specific role, is motivated...

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17 Jan
Blog, Marketing Agencies, marketing and sales, Marketing Management, Marketing Skills, marketing teams

5 Ways To Seamlessly Align Your Sales & Marketing Teams

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Did you know that misaligned teams can cost businesses trillions of dollars each year? Yes, you read that right. When sales and marketing teams don’t work together cohesively, it’s sort of like having a pilot and a copilot that don’t communicate—it becomes difficult to accomplish goals and stay on the...

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13 Dec
Blog, Management, Marketing Management

How to Communicate Like a Boss … Based on Your Personality Type

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FACTS: People buy from people – not businesses. You’ve likely heard that phrase at some point in time but aren’t sure how to connect the dots. You may be telling yourself, “Of course, people buy from people…but, aren’t they really buying from a business?” Technically, yes. And…they buy because the person they’re...

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