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28 Feb
Blog, Marketing Management, Marketing Skills, skill development, t-shaped marketer

Why T-Shaped Marketers Hold the Key to Success in the New Marketing Age

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The benefits of being a T-shaped marketer and utilizing expertise from different digital fields to stay on top of this rapidly changing marketing landscape is crucial. We are witnessing unprecedented levels of digital disruption in marketing. AI is also assuming more marketing responsibilities and raising concerns that human marketing...

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28 Feb
agency growth, AI, AI Marketing, Blog, chatgpt, Marketing Management, Marketing Skills, Thomas von Ahn

ChatGPT for Marketing: How This AI Tool Will Impact Agencies

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Once ChatGPT made its debut, the discussion about what it will do to marketing agencies started almost immediately. There have been tons of articles, videos, and podcasts on this topic. As a result, those in the industry are getting a lot of mixed messages about the impact and use...

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24 Feb
AI Marketing, Blog, Marketing Management, Marketing Skills

5 Ways to Safeguard Your Marketing Career Against/With AI

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AI is an opportunity, not a threat. The marketers who embrace change will see their capabilities expand faster than they ever thought possible. Marketers who hide or ignore the trends will be left behind. There are two ways to look at this situation. Let’s start with the negative way… The Lost...

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17 Jan
Blog, Marketing Agencies, marketing and sales, Marketing Management, Marketing Skills, marketing teams

5 Ways To Seamlessly Align Your Sales & Marketing Teams

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Did you know that misaligned teams can cost businesses trillions of dollars each year? Yes, you read that right. When sales and marketing teams don’t work together cohesively, it’s sort of like having a pilot and a copilot that don’t communicate—it becomes difficult to accomplish goals and stay on the...

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29 Nov
Blog, Marketing Agencies, marketing career, marketing careers, Marketing Management, Marketing Skills

How to Cure “Lonely Marketer Syndrome”

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If you feel lonely as a digital marketer, you are not alone. According to an ongoing survey conducted by CareerExplorer, marketing managers rate their career happiness at 3.1 out of 5 stars, which puts them at the bottom 40% of careers. Why would a job that involves the most...

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18 Nov
Blog, Content Marketing, Marketing Agencies, marketing careers, Marketing Skills, marketing strategy, Social Media Marketing

The 5 Effective Digital Marketing Strategies to Try In 2023

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More established businesses changed their attention from traditional marketing to digital marketing. And that’s why having a thorough digital marketing strategy is more important than ever. Many businesses have implemented a digital marketing strategy to deal with the complexities and uncertainties of today’s business situation. However, for digital marketing success,...

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