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AI, AI content, AI Marketing, Blog, content generation, Content Marketing, Marketing Management, Marketing Skills, Marketing Topics, Paid Media, Social, Traffic Generation, Trending

The Future of Marketing: Harnessing AI with a Human Touch

You know that eerie moment when you’re halfway through an article or ad and you realize – “Hold on a second, a human didn’t write this. An AI did!”? We’ve all been there. It’s a bit like biting into a juicy apple, only to realize it’s made of plastic.  Sure,...

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Blog, Digital Advertising, Digital Marketing, Marketing Management, Marketing Skills, Marketing Strategies, marketing strategy, Trending

Why Marketing Science Is Crucial for Success Today

As a marketing pro, you know how tough it can be to capture the attention of potential clients and keep them. There are more than 10,700 digital advertising agencies in the U.S., giving business owners a lot of options. So, if you want to stand out, you need to...

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AI Marketing, Blog, chatgpt, Marketing Management, Marketing Skills

Why ChatGPT is the Best Tool for Marketers

Artificial Intelligence is a game changer for marketing. While AI will be useful in many industries, the nature of the marketing profession makes it even more powerful, from the need for constant content generation, to ideation for advertising concepts, to automation for day-to-day operations, AI is the biggest innovation...

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Blog, Marketing Management, Marketing Skills, skill development, t-shaped marketer

Why T-Shaped Marketers Hold the Key to Success in the New Marketing Age

The benefits of being a T-shaped marketer and utilizing expertise from different digital fields to stay on top of this rapidly changing marketing landscape is crucial. We are witnessing unprecedented levels of digital disruption in marketing. AI is also assuming more marketing responsibilities and raising concerns that human marketing...

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agency growth, AI, AI Marketing, Blog, chatgpt, Marketing Management, Marketing Skills, Thomas von Ahn

ChatGPT for Marketing: How This AI Tool Will Impact Agencies

Once ChatGPT made its debut, the discussion about what it will do to marketing agencies started almost immediately. There have been tons of articles, videos, and podcasts on this topic. As a result, those in the industry are getting a lot of mixed messages about the impact and use...

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AI Marketing, Blog, Marketing Management, Marketing Skills

5 Ways to Safeguard Your Marketing Career Against/With AI

AI is an opportunity, not a threat. The marketers who embrace change will see their capabilities expand faster than they ever thought possible. Marketers who hide or ignore the trends will be left behind. There are two ways to look at this situation. Let’s start with the negative way… The Lost...

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Blog, Marketing Agencies, marketing and sales, Marketing Management, Marketing Skills, marketing teams

5 Ways To Seamlessly Align Your Sales & Marketing Teams

Did you know that misaligned teams can cost businesses trillions of dollars each year? Yes, you read that right. When sales and marketing teams don’t work together cohesively, it’s sort of like having a pilot and a copilot that don’t communicate—it becomes difficult to accomplish goals and stay on the...

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