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12 Sep
Blog, Digital Advertising, Digital Marketing, Marketing Management, Marketing Skills, Marketing Strategies, marketing strategy, Trending

Why Marketing Science Is Crucial for Success Today

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As a marketing pro, you know how tough it can be to capture the attention of potential clients and keep them. There are more than 10,700 digital advertising agencies in the U.S., giving business owners a lot of options. So, if you want to stand out, you need to...

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19 Aug
Black Friday Advertising, Blog, Digital Advertising, eCommerce, ecommerce marketing, Facebook, Facebook advertising, marketing strategy, Marketing Topics, Paid Media, social media advertising

7 Things You Need to Do AHEAD of Your Black Friday Facebook Ads According to Meta

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Are your Facebook Ads strategy ready for Black Friday?  This is THE time of the year when shopaholics are hunting for the best offers, so you need to make sure your Facebook Ads and Instagram Ads campaigns are ready to attract hungry buyers.  So, do you have your Black Friday Facebook...

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25 Jul
Blog, Brand Awareness, brand identity, brand reputation, Branding, campaigns, Case Studies, marketing strategy, storytelling, target audience, Trending

Barbie Movie Boosts: How the Barbie Movie Redefined Brand Marketing

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In 2023, the renowned toy company Mattel, famous for creating the iconic Barbie doll, faced challenging times amidst a competitive market. However, a recent development has the potential to reshape the company’s trajectory and revitalize its brand presence: the release of the much-anticipated Barbie movie. This article explores how...

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22 Jul
Blog, campaigns, marketing budget, marketing strategy, SEO, seo budgeting, SME

How SMEs Can Improve Marketing Efficiency within Budget

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Marketing is a vital element of any SME’s operation—especially if you’re just starting out. Marketing is a way to get your name out there, reel in new customers, convert browsers to buyers, and build a core of loyal customers who will sustain your business through thick and thin. All in all,...

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08 Jul
AI, AI Marketing, Blog, chatgpt, Content, content creation, Content Marketing, content strategy, data tracking, email campaign, marketing strategy, Social Media Marketing

12 ChatGPT Tips to Boost Your Content Marketing Strategy

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As a marketing mogul, you’re probably no stranger to the importance of creating content that stands out and keeps your reader hooked. However, brainstorming ideas, crafting and editing content, and promoting it can be time consuming, overwhelming, and let’s face it: you’d rather outsource it or, at the very...

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04 Jul
Blog, Brand Awareness, Case Studies, customer relationship, Increase Engagement, Marketing Strategies, marketing strategy, messaging, strategic marketing

5 Ways Marketing Strategy Will Set You Free

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Imagine this: You’re a marketer, and you’re constantly chasing the next big thing. You’re always on the lookout for the latest trend, the newest platform, the freshest idea. You’re running on a hamster wheel of “on-demand” marketing, and it’s exhausting.  You’re always reacting, never planning. You’re always behind, never ahead....

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24 Jun
AI, Blog, Content Marketing, Digital Marketing, Digital marketing trends, Email Marketing, marketing strategy, Trends, Trends/News

Top 12 Digital Marketing Trends in 2023 You Should Know

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The marketing and advertising landscape is constantly evolving. With the continuous emergence of new technologies and changes in consumer behavior, it’s super important to stay ahead of the curve by staying on top of the latest digital marketing trends. But, as digital marketers or business owners, it can get a...

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08 Jun
Blog, Content Marketing, Digital Marketing, eCommerce, ecommerce marketing, ecommerce sales, marketing strategy, Social media, Social Media Marketing

10 Strategies to Mastering Social Media for Ecommerce

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Social media has become an indispensable tool for businesses in today’s digital age. You need it to connect with your target audience, boost your brand’s visibility, and drive sales. But most businesses and even beginner marketers don’t fully understand how to use social media for ecommerce. If you’re one of them,...

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30 May
Blog, Content, Content Marketing, content strategy, Digital Marketing, marketing strategy

Content Marketing vs. Content Strategy: What’s the Difference?

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The distinction between content marketing and content strategy is subtle because the two concepts work together. Once you figure it out, you can use them as the one-two punch to help grow your brand.  This post explains content marketing and content strategy and gives advice for using both to benefit...

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