Happy customers love to share their experience, but sometimes they need some encouragement to do so. The cool thing is, once they do, they become even more loyal to your brand.
So, at this stage of the Customer Value Journey, ask people to share their positive experience with your brand...
Up until now, any “promotion” your customers have done has been passive. But in the promotion stage, your customers actively spread the word about your brands, products, and services. They tell stories, make recommendations, and share your offers because they truly believe in them.
Active promotion may be an affiliate...
At this stage, your goal is to generate repeat buys and real profits. While your entry-point offer was designed for conversions, your ascension offers should be geared for profits—because if you’re serving your customers well, they’ll want to buy again and again.
Ascension offers may be simple upsells made after...
The conversion stage is all about an entry-point offer.
In other words, we need the prospect to make a micro-commitment. The best way to do that is through a high-value, low-risk offer that lets them sample your wares without putting too much skin in the game.
Out of all of the...
Buying generates warm fuzzies. It’s a scientific fact. The dopamine from a new purchase gets people excited—which is why the fifth stage of the Customer Journey is to build on that excitement.
How do you do that? By giving your new customer a memorable experience.
Consider offering a quick-start guide… bonus...
When the economy is making all of us nervous, we start looking for ways to make the most of every click and every lead.
Here are the tools that help you close more sales by utilizing your current tricks and contacts, i.e. without investing more in marketing:
1. Walnut.io: Make the...
More established businesses changed their attention from traditional marketing to digital marketing. And that’s why having a thorough digital marketing strategy is more important than ever.
Many businesses have implemented a digital marketing strategy to deal with the complexities and uncertainties of today’s business situation. However, for digital marketing success,...
Image sourced from Startup Bonsai
You already know how powerful social media and social media platforms are. After all, there are billions of people using them, around 4.59 billion in 2022 and that number is expected to grow to 5.85 billion by 2027. That’s the majority of the world’s population...
Now that online marketing is the dominant way to advertise one’s business, it’s important to learn about digital marketing channels. All businesses should consider using the internet to promote their business. Here is how you can decide what digital marketing channels are best for your business.
Before you research digital...
You can create an online brand that represents your values and abilities by sharing content and information online. Even if you only infrequently use social media, anything you post, share, or respond to contributes to this public narrative.
Nowadays, your online behavior is equally as significant as your offline behavior....