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customer value journey, cvj, Digital Marketing, lead generation, marketing strategy, promote, sales funnel

Promote

Up until now, any “promotion” your customers have done has been passive. But in the promotion stage, your customers actively spread the word about your brands, products, and services. They tell stories, make recommendations, and share your offers because they truly believe in them. Active promotion may be an affiliate...

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Ascend, customer value journey, cvj, Digital Marketing, lead generation, marketing strategy, sales funnel

Ascend

At this stage, your goal is to generate repeat buys and real profits. While your entry-point offer was designed for conversions, your ascension offers should be geared for profits—because if you’re serving your customers well, they’ll want to buy again and again. Ascension offers may be simple upsells made after...

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customer value journey, cvj, Digital Marketing, Excite, lead generation, marketing strategy, sales funnel

Excite

Buying generates warm fuzzies. It’s a scientific fact. The dopamine from a new purchase gets people excited—which is why the fifth stage of the Customer Journey is to build on that excitement. How do you do that? By giving your new customer a memorable experience. Consider offering a quick-start guide… bonus...

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ann smarty, Blog, customer value journey, cvj, Digital Marketing, Funnels, lead generation, marketing strategy, sales funnel

Four Sales Tools To Use During This Economic Downturn

When the economy is making all of us nervous, we start looking for ways to make the most of every click and every lead. Here are the tools that help you close more sales by utilizing your current tricks and contacts, i.e. without investing more in marketing: 1. Walnut.io: Make the...

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Blog, Content Marketing, Marketing Agencies, marketing careers, Marketing Skills, marketing strategy, Social Media Marketing

The 5 Effective Digital Marketing Strategies to Try In 2023

More established businesses changed their attention from traditional marketing to digital marketing. And that’s why having a thorough digital marketing strategy is more important than ever. Many businesses have implemented a digital marketing strategy to deal with the complexities and uncertainties of today’s business situation. However, for digital marketing success,...

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Blog, Content Marketing, free traffic, Marketing Skills, marketing strategy, organic, organic traffic, Social, Social media, Social Media Marketing

Social Media Lead Generation: How to Gain More Customers Online

Image sourced from Startup Bonsai You already know how powerful social media and social media platforms are. After all, there are billions of people using them, around 4.59 billion in 2022 and that number is expected to grow to 5.85 billion by 2027. That’s the majority of the world’s population...

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Blog, Content Marketing, free traffic, Marketing Skills, marketing strategy, organic, organic traffic, Social, Social media, Social Media Marketing

5 Digital Marketing Options for Your Business

Now that online marketing is the dominant way to advertise one’s business, it’s important to learn about digital marketing channels. All businesses should consider using the internet to promote their business. Here is how you can decide what digital marketing channels are best for your business. Awareness Before you research digital...

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Blog, Content Marketing, free traffic, Marketing Skills, marketing strategy, organic, organic traffic, Social, Social media, Social Media Marketing

9 Ways to Create a Strong Social Media Brand

You can create an online brand that represents your values and abilities by sharing content and information online. Even if you only infrequently use social media, anything you post, share, or respond to contributes to this public narrative.  Nowadays, your online behavior is equally as significant as your offline behavior....

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