During 2022, DigitalMarketer generated 181 articles, 101 podcasts, and 141 youtube videos for public consumption (we also generated over 1,000 gated videos but we won’t include that data here).
In our Content Marketing Certification we teach you how to build the Content Performance Report. The point is to allow you...
Leadership, Vision, Purpose, and the Impact they have on both ourselves and others.
Which people, or even more specifically, which characteristics come to mind when you think of the word Leadership? We all have different perspectives of what makes a great leader, and if we were to list names, there...
Digital marketing is becoming more and more competitive.
According to Census Bureau’s data, almost 5.5 million new business applications were filed in 2021, which is a 53% increase from 2019.
Hit by global lockdowns and deprived of most traditional means of attracting customers, most of those businesses turned to the Internet...
It’s getting harder to remember a time when the internet didn’t dominate the business landscape. In retail, entertainment, and many other industries, ecommerce and digital services have long surpassed their high-street counterparts.
So, how exactly has ecommerce changed the way we do business? And, in turn, how has that changed...
Creating a customer journey map is enough to make even the best marketers freeze in their tracks and realize how little they really know about their prospects.
If this sounds like you, don’t worry.
Even if you’ve never created a buyer persona before, I’ll help you make sense of the process...
Are you wasting time and money because you don’t really know your customers? Creating products that your customers don’t want just doesn’t make sense. In any business, before you can meet your customers’ needs, you have to know:
What are their problems?What solutions do they want?How can you introduce those...
In a world of increasing competition, understanding your target market is vital.
Conducting thorough research of past, current, and prospective customers helps you uncover insights to improve your product or create more effective marketing messages.
Those insights don’t have to be hard-won, either. Thanks to new tools and data sources, businesses...
Naming products is no easy task.
You’ve got your product and a whiteboard full of random phrases and ideas being tossed around.
Some names sound ok, maybe a few seem like a good fit, but no one on your team can agree on a winner.
So how do you choose the...
Video marketing is the go-to method for most companies, and I’ve got the stats to prove it.
According to Wyzowl’s latest State of Video Marketing research, 86 percent of businesses use video marketing, and an incredible 92 percent say it’s an essential part of their marketing strategy.
However, posting videos only...
The big season is almost upon us. Is your small business ready?
It is harder and harder to compete with corporate websites with huge advertising budgets.
When just lots of consumers think the term “holiday sales” is synonymous with Amazon and Walmart, it is too challenging to get your products in...