It’s Q4, and the pressure is on.
You have three months left to hit your sales targets and end the year on a high note.
The only problem?
Your sales pipeline is dry. No one is signing up for your offers, and your forecast looks bleak.
Luckily, not all hope is lost.
Businesses need to maintain a constant presence across different marketing channels to ensure that both existing and potential customers are well-informed about their products and concerns. However, as much as we prefer a human touch with the way we interact with businesses, rising costs are making it hard for...
I’ll let you in on a secret.
People are talking about you online. Whether it’s a direct @ mention on social media or involvement in an untagged rant—the likelihood is, there’s a lot of conversations occurring on “dark social” that you don’t know about.
For the most part, brand mentions are...
Data is changing the way we do business. The amount of information available to us as business owners and that we should be processing and using to our advantage is staggering.
The amount of digital data, made and distributed, is 79 zettabytes. A zettabyte is one sextillion bytes. It’s a...
We marketers would like to believe we dominate the web, but we secretly admit to ourselves that cats and memes are the true rulers. It can be frustrating to pour hours of work and money into content, only to watch the next Evil Kermit or Sponge Bob meme pull...
Brand awareness refers to how memorable your brand or company is to your target consumers. It’s how easily people recognize your brand when, for example, they hear your company name or see your logo.
How do you build brand awareness, especially if you’re a new company? Through a carefully crafted...
Here is a common situation many startups face. They have no money, but they have to do marketing.
What can they do?
Instead of focusing on costly marketing methods, such startups must focus on low-budget marketing hacks.
The beauty of growth hacking is that it engages alternate methods of growth, methods which...
Are you a marketer working for a client or company with an app?
If you answered yes to this question, do you have a dedicated strategy for driving website visitors to specific locations within the app?
If you don’t have one, this blog is for you.
If you do have a...
Creating a marketing campaign? Besides performing research and finding the right keywords, you’ll need to ensure your campaign follows marketing laws.
Do you know which laws apply to you and which don’t? That can vary based on industry and location. However, here’s a quick rundown of the most common marketing...
Marketing is all fun and games until someone gets mad at you. Like any business, the ping of disappointment from a client hits deep. It can send you into an existential crisis that makes you question your expertise and ability.
We’re here to nip that right in...