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advertising, Blog, eCommerce, ecommerce marketing, ecommerce sales, ecommerce sellers, Facebook Ads, facebook for ecommerce, marketing, marketing your ecommerce product, merchant mastery, Online Marketing, online seller, product market fit, product marketing, shopify store, Videos

Hidden Secret For Product Photography with Lauren Petrullo [VIDEO]

Check out our brand new eCommerce Marketing Mastery Certification: https://www.digitalmarketer.com/certifications/ecommerce-marketing-mastery/ It’s IMPERATIVE that you have great photos, because great photos sell your product and start conversations with your customers! Not only are they important for your website, they can be repurposed for your email campaigns, social media, and more! Lauren...

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advertising, Blog, eCommerce, ecommerce marketing, ecommerce sales, ecommerce sellers, Facebook Ads, facebook for ecommerce, marketing, marketing your ecommerce product, merchant mastery, Online Marketing, online seller, product market fit, product marketing, shopify store, Videos

3 eCommerce KPI’s to Master with Scott Cunningham [VIDEO]

Learn more about your Customer Avatar Canvas in our new and improved eCommerce Marketing Mastery course: https://www.digitalmarketer.com/certifications/ecommerce-marketing-mastery/ There’s only really 3 KPI’s that matter: Customer Acquisition Cost, Average Order Value, and Customer Lifetime Value. If you can master these you are well on your way to building a profitable eCommerce...

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advertising, Blog, eCommerce, ecommerce marketing, ecommerce sales, ecommerce sellers, Facebook Ads, facebook for ecommerce, marketing, marketing your ecommerce product, merchant mastery, Online Marketing, online seller, product market fit, product marketing, shopify store, Videos

Who is “Lake Dad Daryl?” Customer Avatar Canvas with Scott Cunningham [VIDEO]

Learn more about your Customer Avatar Canvas in our new and improved eCommerce Marketing Mastery course: https://www.digitalmarketer.com/certifications/ecommerce-marketing-mastery/ One of the core concepts we teach in this certification is mastering your customer avatar canvas! You need to build a profile of your perfect customer segment, and identify everything that they have...

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advertising, Blog, eCommerce, ecommerce marketing, ecommerce sales, ecommerce sellers, Facebook Ads, facebook for ecommerce, marketing, marketing your ecommerce product, merchant mastery, Online Marketing, online seller, product market fit, product marketing, shopify store, Videos

Ecommerce Collection Pages: The Intersection of Content and Product with Lauren Petrullo [VIDEO]

Check out our brand new eCommerce Marketing Mastery Certification: https://www.digitalmarketer.com/certifications/ecommerce-marketing-mastery/ STOP NEGLECTING YOUR COLLECTION PAGES! We have seen the impact of optimizing and maximizing your collection pages, and Lauren swears by this method! Lauren Petrullo is the CEO and Founder of Award Winning Marketing Agency, Mongoose Media LLC based in...

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advertising, Blog, eCommerce, ecommerce marketing, ecommerce sales, ecommerce sellers, Facebook Ads, facebook for ecommerce, marketing, marketing your ecommerce product, merchant mastery, Online Marketing, online seller, product market fit, product marketing, shopify store, Videos

Everyone THINKS It’s Apple Versus Facebook, But They’re Wrong! with Lauren Petrullo [VIDEO]

You can tell that Facebook has its sights set on Amazon, and the impact that it will have to social commerce is MASSIVE. Apple’s impact to Facebook ads is long passed the conversation. Meta is about to do something BIG, but how exactly are they going to take on...

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advertising, Blog, eCommerce, ecommerce marketing, ecommerce sales, ecommerce sellers, Facebook Ads, facebook for ecommerce, marketing, marketing your ecommerce product, merchant mastery, Online Marketing, online seller, product market fit, product marketing, shopify store, Videos

The Ecommerce Tree of Life with Scott Cunningham [VIDEO]

The eCommerce Tree of Life is one of the core concepts that we use to plan how we build a sustainable, scalable store. It is also the foundation on which our BRAND NEW eCommerce Marketing Certification is taught.  With this course, we kept out all the distractions and stripped it...

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marketing

How to Use Customer Segmentation to Improve the Performance of Your Marketing Campaigns

Your audience wants personalized marketing from your business. In fact, they expect it. According to research, 71 percent of customers expect businesses to send them personalized marketing messages, and 76 percent are disappointed when they receive generic communications instead. The challenge? If you don’t know...

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advertising, Blog, eCommerce, ecommerce marketing, ecommerce sales, ecommerce sellers, Facebook Ads, facebook for ecommerce, marketing, marketing your ecommerce product, merchant mastery, Online Marketing, online seller, product market fit, product marketing, shopify store, Videos

Product Market Fit with Scott Cunningham [VIDEO]

Scott Cunningham, CEO of Social Lite and Co-Founder of Merchant Mastery, has worked with thousands of ecommerce stores. The one thing he hears ALL. The. Time?  “Facebook doesn’t work for my business.” If you’ve said that about your ecommerce store, listen in as Scott shares what’s missing and how you can...

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