Facebook, Instagram, meta, Paid Social, PPC

Meta advertisers claim sales are down and costs are up due to glitchy automated system

Meta advertisers claim the cost of running campaigns across it platforms has surged due to ongoing issues with its algorithm. Brands report that sales and return-on-ad-spend have both plummeted, while cost-per-click and cost per 1,000 impressions are up by a factor of three in recent months –...

Read more

Read More
Google Ads, meta, PPC

How to benchmark PPC competitors: The definitive guide

Prior to launching any PPC campaign, you must benchmark your competitors. This vital step will help you identify strategic best practices and set your account apart – which can improve performance dramatically. On a more tactical level, benchmarking allows you to: Gather audience insights to better allocate budget. Assess ad quality and...

Read more