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03 Feb
Facebook, Instagram, meta, PPC

Meta blames weak advertising demand, rivals for Q4 2022 revenue decline

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Weak advertising demand and competition from TikTok and other rivals yielded lower fourth quarter revenue and profit for Meta, Facebook’s parent company.  Ad revenue was down 4% to $31.3 billion at Meta’s advertising-supported properties, including   Facebook, Instagram, Messenger, and WhatsApp. Advertising revenue was 97% of Meta’s total revenue in...

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21 Jan
Amazon, Google, meta, Microsoft, PPC, Twitter, Yelp

Businesses, users, experts defend big tech against algorithm lawsuits

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On Thursday, a diverse group of individuals and organizations defended the liability shield of Big Tech in a crucial Supreme Court case regarding YouTube’s algorithms. This group included businesses, internet users, academics, and human rights experts, with some arguing that removing federal legal protections for AI-driven...

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07 Jan
advertising, Amazon, Facebook, Google, Google Ads, Instagram, meta, Microsoft, PPC, Snapchat, TikTok, Twitter, Video

Google and Meta are losing their edge as TikTok, Amazon, Instacart ads grow

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2022 marked the first year since 2014 that Google and Meta’s advertising market share dropped below 50%, standing at 48.4%. By the end of 2023, that number is expected to drop to 44.9%. What’s going on. Amazon, ByteDance’s TikTok and streaming services like Netflix are continuing...

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27 Dec
advertising, Apple Search Ads, Display, Facebook, Google, Google Ads, Google Analytics, Google Shopping, google shopping ads, Instagram, LinkedIn, meta, Microsoft, Paid Social, Pinterest, PPC, Privacy, TikTok, Twitter, YouTube

PPC 2022 in review: Performance Max, Apple Search, chaos at Twitter, and more

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2022 was a wild ride and we’re not just talking about NyQuil chicken or the slap heard ‘round the world at the Oscars. The digital marketing world was inundated with a new Chief twit, old platforms making comebacks (enter Microsoft), and more campaign automation features then we really care...

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17 Nov
Content, meta, Twitter

What is social media marketing?

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The Arab Spring protests kicked off on December 17, 2010.  For two years, dictatorial governments across Tunisia, Libya, Egypt, Yemen, Syria, and Bahrain were challenged by their long-oppressed people. This chain reaction also led to uprisings across Morocco, Iraq, Algeria, Lebanon, Jordan, Kuwait, Oman, and Sudan.  Social media’s ability to both mobilize...

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02 Nov
Facebook, meta, PPC

Meta earns MRC accreditation for content-level brand safety on Facebook

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The Media Rating Council (MRC), has just given Facebook’s parent company Meta accreditation for their brand-safety efforts on Facebook In-Stream Video and Instant Articles in desktop, mobile web and mobile in-app.  This accreditation is of Meta’s Partner Monetization Policies, Content Monetization Policies and associated content-level brand safety and suitability controls for...

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