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26 May
ABM, Ad Campaigns, Ad Sequencing, adfraud, Ads, Advanced PPC Strategies, advertising budget, AI, API, artificial intelligence, Audit, B2B, B2C, Backlinks, BMM Keywords, Boost Traffic, boosting, brand awa, Brand Awareness, brand design, brand reputation, broken links, budgeting, CAC, CEO, CFO, Clicks, CLV, cold calling, consolidation, consumer behavior, Content Marketing, content strategy, conversion ranking, conversion rate, cookies, Core Web Vitals, cost of sales, Cost Per Acquisition, Cost per Lead, CPA, CPC, CPM, Creative Strategy, Creatives, CRO, Cross-Channel Communication, CSS, CTA, CTR, customer intent, customer service, DV360, effective spend, Email Marketing, engagement, engagement ranking, ETAs, facebook metrics, Facebook Reporting, first party data, go-to-market strategy, golden ticket, Google, Google ad optimization, Google Ads, Google AI, Google Business, Google Certifications, Google Core Web Vitals, Google Keywords, Google Search Network, GSN, GTM, Hero Conf. Austin 2023, Hero Conf. London 2022, heroblog, heroconf, HTML, impressions, improve roi, influencers, Instagram Ads, invalid ad clicks, Javascript, Keywords, KPI, Lead Scoring, Leads, link-building, long-tail keywords, LTV, Marketing Model, marketing optimization, marketing plan, marketing search, marketing strategy, meta, metadata, metrics, Microsoft Ads, Microsoft Advertising, Mobile Ad Fraud, money, multi channel strategy, Multifaceted Marketing, Networking, omnichannel, optimization, optimized content, Organic Content, organic search, organic traffic, Paid Content, Paid Media, Paid Search, Paid Social, Pixels, planning, podcasts, ppc advertising, PPC Advice, PPC Hero, ppc ranking, PPC Tips, PPC vs. SEO, Prevent Ad Fraud, Purchases, quality ranking, Real-Time Bidding, Reels, repurposing content, Research, responsive search ads, retail media, retargeting, rising stars, ROI, Rollworks, RSAs, SA360, saas, sale, Sales, Sales Emails, SALs, SaSS, SDK, Search optimization, SEO, SERP, Shopify, Shopping Ads, SKAG, Skills, Social Listening, Social Media Ads, SQL, stop, SWOT, SWOT Analysis, taregeting, team work, third-party data, tickets, TikTok, Top25, Traff, Traffic, Trends, Trends in 2022, URL, USP, UTM, UX design, UX performance, UX Tricks, Video Marketing, webinars, workshops

The Ultimate Guide to Paid Marketing for B2B

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Paid marketing is an effective way of promoting a business, and the various mediums for paid B2B marketing are Google Marketing, Bing Ads, Facebook Ads, LinkedIn Ads, etc.  For enterprise B2B companies, paid social and pay-per-click advertising can be challenging. The unfortunate reality is that the buyer journey for these...

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25 May
ABM, Ad Campaigns, Ad Sequencing, adfraud, Ads, advertising budget, Amazon, Analytics, API, artificial intelligence, Audit, B2B, B2C, Backlinks, Bid/Budget Management, bidding, BMM Keywords, Boost Traffic, boosting, brand awa, Brand Awareness, brand design, brand reputation, broken links, budgeting, CAC, CEO, CFO, Clicks, CLV, cold calling, consolidation, consumer behavior, Content Marketing, conversion ranking, cookies, Core Web Vitals, cost of sales, Cost Per Acquisition, CPA, CPC, CPM, Creative Strategy, Creatives, CRO, Cross-Channel Communication, CSS, CTA, CTR, customer intent, customer service, DV360, Ecommerce PPC, effective spend, Email Marketing, engagement, engagement ranking, ETAs, facebook metrics, Facebook Reporting, first party data, go-to-market strategy, golden ticket, Google, Google ad optimization, Google Ads, Google Ads Editor, Google AI, Google Analytics, Google Business, Google Certifications, Google Core Web Vitals, Google Keywords, Google Search Network, Google Tag Manager, GSN, GTM, Hero Conf, Hero Conf. Austin 2023, Hero Conf. London 2022, heroblog, heroconf, HTML, impressions, influencers, Instagram Ads, invalid ad clicks, Javascript, KPI, Leads, link-building, long-tail keywords, LTV, Marketing Model, marketing optimization, marketing plan, marketing search, marketing strategy, meta, metadata, metrics, Microsoft Ads, Microsoft Advertising, Mobile Ad Fraud, money, multi channel strategy, Multi-Channel Funnels, Multifaceted Marketing, Networking, omnichannel, optimization, optimized content, Organic Content, organic search, organic traffic, Paid Content, Paid Media, Paid Search, Paid Social, Pixels, planning, podcasts, ppc advertising, ppc ranking, PPC Strategy, PPC Tips, PPC vs. SEO, Prevent Ad Fraud, Purchases, quality ranking, Real-Time Bidding, Reels, Reporting / Conversion Tracking, Research, responsive search ads, retail media, retargeting, rising stars, ROAs, ROI, Rollworks, RSAs, SA360, saas, sale, Sales, SALs, SaSS, SDK, Search optimization, SEO, SERP, Shopify, Shopping Ads, SKAG, Skills, Social Listening, Social Media Ads, SQL, stop, SWOT, SWOT Analysis, taregeting, team work, third-party data, tickets, TikTok, Top25, Traff, Traffic, Trends, Trends in 2022, URL, USP, UTM, UX design, UX performance, UX Tricks, webinars, workshops

10 Solutions You’ll be Walking Away with from Hero Conf London 2022

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One thing is certain about digital marketing: it is ever-changing. As digital marketers, we are constantly put through new quests to find effective and innovative solutions. Once again, we are taking the challenge and narrowing the most pressing solutions into 40+ actionable sessions to make sure you...

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24 May
ABM, Ad Campaigns, Ad Sequencing, adfraud, Ads, Advanced PPC Strategies, advertising budget, API, artificial intelligence, Audit, B2B, B2C, Backlinks, Basic PPC Strategies, BMM Keywords, Boost Traffic, boosting, brand awa, Brand Awareness, brand design, brand reputation, broken links, budgeting, CAC, CEO, CFO, Clicks, CLV, cold calling, consolidation, consumer behavior, Content Marketing, conversion ranking, Conversion Rate Optimization, conversion tracking, conversions, cookies, Core Web Vitals, cost of sales, Cost Per Acquisition, CPA, CPC, CPM, Creative Strategy, Creatives, CRO, CRO for PPC, Cross-Channel Communication, CSS, CTA, CTR, customer intent, customer service, DV360, effective spend, Email Marketing, engagement, engagement ranking, ETAs, Facebook advertising, facebook metrics, Facebook Reporting, first party data, go-to-market strategy, golden ticket, Google, Google ad optimization, Google Ads, Google AI, Google Business, Google Certifications, Google Core Web Vitals, Google Keywords, Google Search Network, GSN, GTM, Hero Conf. Austin 2023, Hero Conf. London 2022, heroblog, heroconf, HTML, impressions, influencers, Instagram Ads, invalid ad clicks, Javascript, KPI, Leads, link-building, long-tail keywords, LTV, Marketing Model, marketing optimization, marketing plan, marketing search, marketing strategy, meta, metadata, metrics, Microsoft Ads, Microsoft Advertising, Mobile Ad Fraud, money, multi channel strategy, Multifaceted Marketing, Networking, omnichannel, optimization, optimized content, Organic Content, organic search, organic traffic, Paid Content, Paid Media, Paid Search, Paid Social, Pixels, planning, podcasts, ppc advertising, PPC Advice, ppc ranking, PPC Tips, PPC vs. SEO, Prevent Ad Fraud, Purchases, quality ranking, Real-Time Bidding, Reels, Reporting / Conversion Tracking, Research, responsive search ads, retail media, retargeting, rising stars, ROI, Rollworks, RSAs, SA360, saas, sale, Sales, SALs, SaSS, SDK, Search optimization, SEO, SERP, Shopify, Shopping Ads, SKAG, Skills, Social Listening, Social Media Ads, SQL, stop, SWOT, SWOT Analysis, taregeting, team work, third-party data, tickets, TikTok, Top25, Traff, Traffic, Trends, Trends in 2022, twitter advertising, Uncategorized, URL, USP, UTM, UX design, UX performance, UX Tricks, webinars, workshops, YouTube advertising

Five Crucial Aspects of the Most Popular PPC Ad Platforms

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Nowadays, it’s rare to find a business that isn’t trying to bolster its online presence, and PPC platforms often play crucial roles in those digital marketing pushes. However, choosing the right platform to showcase your brand and snag potential leads effectively isn’t always easy. As a newbie in the world...

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19 May
ABM, Ad Campaigns, Ad Sequencing, adfraud, Ads, advertising budget, API, artificial intelligence, Audit, B2B, Backlinks, Big Data, BMM Keywords, Boost Traffic, boosting, brand awa, Brand Awareness, brand design, brand reputation, broken links, CAC, CEO, CFO, Clicks, CLV, consolidation, consumer behavior, Content Marketing, conversion ranking, cookies, Core Web Vitals, cost of sales, Cost Per Acquisition, CPA, CPC, CPM, Creative Strategy, Creatives, CRO, Cross-Channel Communication, CSS, CTA, CTR, customer intent, customer service, data analysis, DV360, effective spend, Email Marketing, engagement, engagement ranking, ETAs, facebook metrics, Facebook Reporting, first party data, go-to-market strategy, golden ticket, Google, Google ad optimization, Google AI, Google Business, Google Certifications, Google Core Web Vitals, Google Keywords, Google Search Network, GSN, GTM, Hero Conf. London 2022, heroblog, heroconf, HTML, impressions, influencers, Instagram Ads, invalid ad clicks, Javascript, KPI, Leads, link-building, LTV, Marketing Model, marketing optimization, marketing plan, marketing search, marketing strategy, meta, metadata, Microsoft Ads, Microsoft Advertising, Mobile Ad Fraud, money, Multifaceted Marketing, Networking, omnichannel, optimization, optimized content, Organic Content, organic search, organic traffic, Paid Content, Paid Media, Paid Search, Paid Social, Pixels, planning, podcasts, ppc advertising, ppc ranking, PPC Tips, PPC vs. SEO, Prevent Ad Fraud, Purchases, quality ranking, Real-Time Bidding, Reels, Research, responsive search ads, retail media, retargeting, rising stars, ROI, Rollworks, RSAs, SA360, saas, sale, Sales, SALs, SDK, Search optimization, SEO, SERP, Shopify, Shopping Ads, SKAG, Skills, Social Listening, Social Media Ads, SQL, stop, SWOT, SWOT Analysis, taregeting, team work, third-party data, tickets, TikTok, Top25, Traff, Traffic, Trends, Trends in 2022, URL, USP, UTM, UX design, UX performance, UX Tricks, webinars, workshops

Learning SQL – Retro is the New Trend in DB Development

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Why do you need to consider learning SQL? If you want to work in data development, it is essential. Structured Query Language (SQL), developed originally in the ‘70s, is now used everywhere. Given so many companies prefer it, its skillset is in very high demand. It’s...

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17 May
ABM, Ad Campaigns, Ad Sequencing, adfraud, Ads, Advanced PPC Strategies, advertising budget, API, artificial intelligence, Audit, B2B, Backlinks, BMM Keywords, Boost Traffic, boosting, brand awa, Brand Awareness, brand design, brand reputation, broken links, CAC, CEO, CFO, Clicks, CLV, consolidation, consumer behavior, Content Marketing, conversion ranking, cookies, Core Web Vitals, cost of sales, Cost Per Acquisition, CPA, CPC, CPM, Creative Strategy, Creatives, CRO, Cross-Channel Communication, CSS, CTA, CTR, customer intent, customer service, DV360, effective spend, Email Marketing, engagement, engagement ranking, ETAs, facebook metrics, Facebook Reporting, first party data, go-to-market strategy, golden ticket, Google, Google ad optimization, Google AI, Google Business, Google Certifications, Google Core Web Vitals, Google Keywords, Google Search Network, GSN, GTM, Hero Conf. London 2022, heroblog, heroconf, HTML, impressions, influencers, Instagram Ads, invalid ad clicks, Javascript, KPI, Lead Gen, Leads, link-building, LTV, Marketing Model, marketing optimization, marketing plan, marketing search, marketing strategy, meta, metadata, Microsoft Ads, Microsoft Advertising, Mobile Ad Fraud, money, Multifaceted Marketing, Networking, omnichannel, optimization, optimized content, Organic Content, organic search, organic traffic, Paid Content, Paid Media, Paid Search, Paid Social, Pixels, planning, podcasts, PPC & SEO, ppc advertising, PPC Advice, PPC Hero, ppc ranking, PPC Tips, PPC vs. SEO, Prevent Ad Fraud, Purchases, quality ranking, Real-Time Bidding, Reels, Research, responsive search ads, retail media, retargeting, rising stars, ROI, Rollworks, RSAs, SA360, saas, sale, Sales, SALs, SDK, Search optimization, SEO, SERP, Shopify, Shopping Ads, SKAG, Skills, Social Listening, Social Media Ads, SQL, stop, SWOT, SWOT Analysis, taregeting, team work, third-party data, tickets, TikTok, Top25, Traff, Traffic, Trends, Trends in 2022, URL, USP, UTM, UX design, UX performance, UX Tricks, webinars, workshops

PPC vs. SEO: Pros and Cons for Startups

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Unless you’ve been living under a rock for a few decades, you’ll know that marketing disciplines like SEO and PPC are an important aspect of thriving in any post-internet business landscape.  While SEO, PPC, and other methods have been cornerstones to some of the most successful digital...

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12 May
ABM, Ad Campaigns, Ad Sequencing, adfraud, Ads, Advanced PPC Strategies, advertising budget, API, artificial intelligence, Audit, B2B, Backlinks, best practices, BMM Keywords, Boost Traffic, boosting, brand awa, Brand Awareness, brand design, brand reputation, broken links, CAC, CEO, CFO, Clicks, CLV, consolidation, consumer behavior, Content Marketing, conversion ranking, cookies, Core Web Vitals, cost of sales, Cost Per Acquisition, CPA, CPC, CPM, Creative Strategy, Creatives, CRO, Cross-Channel Communication, CSS, CTA, CTR, customer intent, customer service, DV360, effective spend, Email Marketing, engagement, engagement ranking, ETAs, facebook metrics, Facebook Reporting, first party data, go-to-market strategy, golden ticket, Google, Google ad optimization, Google AI, Google Business, Google Certifications, Google Core Web Vitals, Google Keywords, Google Search Network, GSN, GTM, Hero Conf. London 2022, heroblog, heroconf, HTML, impressions, influencers, Instagram Ads, invalid ad clicks, Javascript, KPI, Leads, link-building, LTV, Marketing Model, marketing optimization, marketing plan, marketing search, marketing strategy, meta, metadata, Microsoft Ads, Microsoft Advertising, Mobile Ad Fraud, money, Multifaceted Marketing, Networking, omnichannel, optimization, optimized content, Organic Content, organic search, Paid Content, Paid Media, Paid Search, Paid Social, Pixels, planning, podcasts, PPC & SEO, ppc advertising, ppc ranking, PPC Tips, Prevent Ad Fraud, Purchases, quality ranking, Real-Time Bidding, Reels, Research, responsive search ads, retail media, retargeting, rising stars, ROI, Rollworks, RSAs, SA360, saas, sale, Sales, SALs, SDK, Search optimization, SEO, SERP, Shopify, Shopping Ads, SKAG, Skills, Social Listening, Social Media Ads, SQL, stop, SWOT, SWOT Analysis, taregeting, team work, third-party data, tickets, TikTok, Top25, Traffic, Trends, Trends in 2022, URL, USP, UTM, UX design, UX performance, UX Tricks, webinars, workshops

Five Easy Ways to Boost Your Local Traffic In 2022

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According to a BrightLocal survey, 99 percent of consumers have used the internet to search for information about a local business over the last year, and 78 percent of consumers do this more than once a week — up 9% over the previous year. So if...

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05 May
A/B Testing, ABM, Ad Campaigns, Ad Sequencing, adfraud, Ads, Advanced PPC Strategies, advertising budget, API, artificial intelligence, Audit, B2B, Backlinks, BMM Keywords, brand awa, Brand Awareness, brand design, brand reputation, broken links, CAC, CEO, CFO, Clicks, CLV, consolidation, consumer behavior, Content Marketing, conversion ranking, Conversion Rate Optimization, Conversion Rate Spotlight, conversion tracking, cookies, Core Web Vitals, cost of sales, Cost Per Acquisition, CPA, CPC, CPM, Creative Strategy, Creatives, CRO, Cross-Channel Communication, CSS, CTA, CTR, customer intent, customer service, DV360, effective spend, Email Marketing, engagement, engagement ranking, ETAs, facebook metrics, Facebook Reporting, first party data, go-to-market strategy, golden ticket, Google, Google ad optimization, Google Business, Google Certifications, Google Core Web Vitals, Google Keywords, Google Search Network, GSN, GTM, Hero Conf, Hero Conf networking, Hero Conf. London 2022, heroblog, heroconf, HTML, impressions, influencers, Instagram Ads, invalid ad clicks, Javascript, KPI, Leads, link-building, LTV, Marketing Model, marketing plan, marketing presentations, marketing search, marketing strategy, meta, metadata, Microsoft Ads, Microsoft Advertising, Mobile Ad Fraud, money, Multifaceted Marketing, Networking, omnichannel, optimization, optimized content, Organic Content, organic search, Paid Content, Paid Media, Paid Search, Paid Social, Pixels, planning, podcasts, PPC & SEO, ppc advertising, ppc ranking, PPC Tips, Prevent Ad Fraud, Purchases, quality ranking, Real-Time Bidding, Reels, Reporting / Conversion Tracking, Research, responsive search ads, retail media, retargeting, rising stars, ROI, Rollworks, RSAs, SA360, saas, sale, Sales, SALs, SDK, Search optimization, SEO, SERP, Shopify, Shopping Ads, SKAG, Skills, Social Listening, Social Media Ads, SQL, stop, SWOT, SWOT Analysis, taregeting, team work, third-party data, tickets, TikTok, Top25, Trends, Trends in 2022, URL, USP, UTM, UX design, UX performance, UX Tricks, webinars, workshops

9 PPC Strategies You’ll Learn at Hero Conf London 2022

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For over a decade now, Hero Conf has been considered the Holy Grail of PPC conferences. With 44 sessions, led by 40+ Paid Search Experts over two full days, this experience is guaranteed to give you the push you need to optimize the way you manage...

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05 May
ABM, Ad Campaigns, Ad Sequencing, adfraud, Ads, advertising budget, API, artificial intelligence, Audit, B2B, Backlinks, Bid/Budget Management, BMM Keywords, brand awa, Brand Awareness, brand design, brand reputation, broken links, budget management, CAC, CEO, CFO, Clicks, CLV, consolidation, consumer behavior, Content Marketing, conversion ranking, cookies, Core Web Vitals, cost of sales, Cost Per Acquisition, CPA, CPC, CPM, Creative Strategy, Creatives, CRO, Cross-Channel Communication, CSS, CTA, CTR, customer intent, customer service, DV360, Dynamic Search Ads, effective spend, Email Marketing, engagement, engagement ranking, ETAs, facebook metrics, Facebook Reporting, first party data, go-to-market strategy, golden ticket, Google, Google ad optimization, Google Attribution, Google Business, Google Certifications, Google Core Web Vitals, Google Keywords, Google Search Network, GSN, GTM, Hero Conf. London 2022, heroblog, heroconf, HTML, impressions, influencers, Instagram Ads, invalid ad clicks, Javascript, KPI, Leads, link-building, LTV, Marketing Model, marketing plan, marketing search, marketing strategy, meta, metadata, Microsoft Ads, Microsoft Advertising, Mobile Ad Fraud, money, Multifaceted Marketing, Networking, omnichannel, optimization, optimized content, Organic Content, organic search, Paid Content, Paid Media, Paid Search, Paid Social, Pixels, planning, podcasts, ppc advertising, ppc ranking, PPC Strategy, PPC Tips, Prevent Ad Fraud, Purchases, quality ranking, quality score, Quality Score Guide, Real-Time Bidding, Reels, Research, responsive search ads, retail media, retargeting, rising stars, ROI, Rollworks, RSAs, SA360, saas, sale, Sales, SALs, SDK, Search optimization, SEO, SERP, Shopify, Shopping Ads, SKAG, Skills, Social Listening, Social Media Ads, SQL, stop, SWOT, SWOT Analysis, taregeting, team work, third-party data, tickets, TikTok, Top25, Trends, Trends in 2022, URL, USP, UTM, UX design, UX performance, UX Tricks, webinars, workshops

Six Ways to Adjust Google Ads to Save Budget

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You don’t have to be a financial expert to know that the economy is in a rough patch.  The vast majority of workers are working from home or laid off, retail stores are closed, and most bars and restaurants haven’t been open for dine-in customers.  For most of the nation staying...

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03 May
ABM, Ad Campaigns, Ad Sequencing, adfraud, Ads, Advanced PPC Strategies, advertising budget, API, artificial intelligence, Audit, B2B, Backlinks, BMM Keywords, brand awa, Brand Awareness, brand design, brand reputation, broken links, CAC, CEO, CFO, Clicks, CLV, consolidation, consumer behavior, Content Marketing, conversion ranking, cookies, Core Web Vitals, cost of sales, Cost Per Acquisition, CPA, CPC, CPM, Creative Strategy, Creatives, CRO, CRO for PPC, Cross-Channel Communication, CSS, CTA, CTR, customer intent, customer service, DV360, effective spend, Email Marketing, engagement, engagement ranking, ETAs, facebook metrics, Facebook Reporting, first party data, go-to-market strategy, golden ticket, Google, Google ad optimization, Google Business, Google Certifications, Google Core Web Vitals, Google Keywords, Google Search Network, GSN, GTM, heroblog, heroconf, HTML, impressions, influencers, Instagram Ads, invalid ad clicks, Javascript, KPI, Leads, link-building, LTV, Marketing Model, marketing plan, marketing search, marketing strategy, meta, metadata, Microsoft Ads, Microsoft Advertising, Mobile Ad Fraud, money, Multifaceted Marketing, Networking, omnichannel, optimization, optimized content, Organic Content, organic search, Paid Content, Paid Media, Paid Search, Paid Social, Pixels, planning, podcasts, ppc advertising, ppc ranking, PPC Tips, Prevent Ad Fraud, Purchases, quality ranking, Real-Time Bidding, Reels, Research, responsive search ads, retail media, retargeting, rising stars, ROI, Rollworks, RSAs, SA360, saas, sale, Sales, SALs, SDK, Search optimization, SEO, SERP, Shopify, Shopping Ads, SKAG, Skills, Social Listening, Social Media Ads, SQL, stop, SWOT, SWOT Analysis, taregeting, team work, third-party data, tickets, TikTok, Top25, Trends, Trends in 2022, URL, USP, UTM, UX design, UX performance, UX Tricks, webinars, workshops

How Google Core Web Vitals Can Improve UX Performance

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As we know by now, Google loves to keep us on our toes in terms of the requirements for success with its ranking algorithm. One of the latest changes involves Core Web Vitals, a new set of metrics that is one way to incorporate UX signals...

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26 Apr
ABM, Ad Campaigns, Ad Sequencing, adfraud, Ads, Advanced PPC Strategies, advertising budget, API, artificial intelligence, Audit, B2B, Backlinks, Basic PPC Strategies, BMM Keywords, brand awa, Brand Awareness, brand design, brand reputation, broken links, CAC, CEO, CFO, Clicks, CLV, consolidation, consumer behavior, Content Marketing, conversion ranking, cookies, cost of sales, Cost Per Acquisition, CPA, CPC, CPM, Creative Strategy, Creatives, Cross-Channel Communication, CSS, CTA, CTR, customer service, DV360, effective spend, Email Marketing, engagement, engagement ranking, ETAs, facebook metrics, Facebook Reporting, first party data, go-to-market strategy, golden ticket, Google, Google ad optimization, Google Business, Google Certifications, Google Keywords, Google Search Network, GSN, GTM, heroblog, heroconf, HTML, impressions, influencers, Instagram Ads, invalid ad clicks, Javascript, KPI, Leads, link-building, LTV, Marketing Model, marketing plan, marketing search, marketing strategy, meta, metadata, Microsoft Ads, Microsoft Advertising, Mobile Ad Fraud, money, Multifaceted Marketing, Networking, omnichannel, optimization, optimized content, Organic Content, organic search, Paid Content, Paid Media, Paid Search, Paid Social, Pixels, planning, podcasts, PPC, ppc advertising, ppc ranking, PPC Tips, Prevent Ad Fraud, Purchases, quality ranking, Real-Time Bidding, Reels, Research, responsive search ads, retail media, rising stars, ROI, Rollworks, RSAs, SA360, saas, sale, Sales, SALs, SDK, Search optimization, SEO, SERP, Shopify, Shopping Ads, SKAG, Skills, Social Listening, Social Media Ads, SQL, stop, SWOT, SWOT Analysis, taregeting, team work, third-party data, tickets, TikTok, Top25, Trends, Trends in 2022, URL, USP, UTM, UX design, UX Tricks, webinars, workshops

How to Effectively Prevent Mobile Ad Fraud and ROI Setbacks

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In all industries, we’ve seen a dramatic rise in cybercrime over the past two years as more people join the remote workforce and engage in business online. Mobile ad fraud is piggybacking. Because mobile ad fraud can be so well-disguised within legitimate data, it’s difficult to say exactly how widespread...

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