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03 Oct
Google, google shopping ads, meta, PPC, Sponsored White Papers & Webinars

Webinar: Advanced Google Performance Max strategies by Cynthia Ramsaran

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If e-commerce is the heart of your business, staying ahead is not an option – it’s a necessity. Join paid search experts who unveil the strategy and innovation needed to take your business above and beyond the competition. Learn more by registering and attending “Elevate Your Business With Advanced Google...

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28 Sep
Bing, Instagram, meta, Microsoft, Platforms, SEO

Meta AI assistant uses Microsoft Bing Search results

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Meta AI, announced today, is a new conversational assistant “you can interact with like a person,” according to the company. Microsoft Bing is working with Meta to “integrate Bing into Meta AI’s chat experiences enabling more timely and up-to-date answers with access to real-time search information,” according to Yusuf...

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25 Aug
Facebook, Instagram, meta, Paid Social, PPC

Meta rolls out new search tool to track branded content campaigns

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Meta has launched a new search tool that tracks branded content campaigns. The feature, titled “Search Branded Content”, is located in the Ads Library and gives users the option to filter the database by platform, date range (currently, only the previous seven days is available) and username. From here, you’ll...

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03 Aug
meta, Paid Social, PPC

Meta launches new AI tool that creates music using text prompts

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Meta has rolled out a new AI tool that enables marketers to create music using text prompts. The new system, which is called AudioCraft, uses three models, AudioGen, EnCodec and MusicGen to produce high-quality, realistic sound effects, compression and generation, in addition to music. All music used to train MusicGen is...

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02 Aug
Facebook, Instagram, meta, Paid Social, PPC, Threads

Meta’s new chatbots set to improve targeted ad capabilities

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Meta is launching a range of AI-powered chatbots that could improve its targeted advertising capabilities. The chatbots, which could come as early as September, reportedly have the ability to collect large amounts of data regarding users’ interests. It’s expected that the new technology will also boost...

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