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Blog, Email Marketing, email marketing metrics, Execution Plans, KPIs, metrics, Paid Media

11 Email Marketing KPIs to Live By

Email marketing is an especially effective marketing channel because you can customize your emails based on your customer persona. There are a lot of articles available online and experts available to tell you how to write a sales email, a marketing email, a promotional email, or a newsletter, and which...

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audience engagement, audience engagement metrics, Brand Awareness, client relationship management, COVID-19, customer relationship management (CRM), Digital Marketing, Facebook, holiday season, holiday shopping, HootSuite, Industry, Insights, Instagram, KPIs, LinkedIn, market insights, metrics, Paid Ads, Paid Advertising, ROI, Social, Social Listening, Social media, social media advertising, social media marketing (SMM), social media metrics, Twitter, YouTube

How C-suite derives business value from social media: Q&A with Hootsuite’s VP of Corporate Marketing, Henk Campher

30-second summary: The pandemic drove people inside their homes and onto social media like never before. Hootsuite has closely been monitoring the changing behaviors of consumers online since the beginning of 2020. We caught up with Henk Campher, VP of Corporate Marketing and Head of Social Impact at Hootsuite, to help you...

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