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28 Sep
Bing, Instagram, meta, Microsoft, Platforms, SEO

Meta AI assistant uses Microsoft Bing Search results

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Meta AI, announced today, is a new conversational assistant “you can interact with like a person,” according to the company. Microsoft Bing is working with Meta to “integrate Bing into Meta AI’s chat experiences enabling more timely and up-to-date answers with access to real-time search information,” according to Yusuf...

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22 Sep
advertising, Microsoft, Paid Social, PPC

Microsoft unveils new AI tools as it looks to ‘transform search and advertising’

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Microsoft Advertising has unveiled a series of new generative AI tools for advertisers. The new features, Conversational Ad experiences, Ads for Chat API, and Copilot, are part of the tech giant’s mission to transform search and advertising with generative AI. Here’s a recap of the big announcements to come from Microsoft’s...

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19 Sep
advertising, Microsoft, Paid Social, PPC

Microsoft Audience Ads announces new AI bid strategies and market expansion

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Microsoft is launching two new automated bid strategies to help “advertisers reach their target audience with minimal effort”: Maximize conversion: Advertisers can use this feature to maximize conversions as much as possible, given the budget. Target CPA: Advertisers can use this feature to maximize conversions as much as possible, given the...

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06 Sep
advertising, Microsoft, PPC

Microsoft Advertising Editor expands audiences to all markets

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Microsoft Advertising Editor has rolled out in-market audiences across all of its markets in EMEA, APAC and LATM. The platform has also launched new audience types. Alongside this expansion, the platform now supports bulk associations for In-market audiences, as well as: Remarketing. Dynamic remarketing lists. Similar audiences. Customer match. Custom audiences. Custom combination lists. Why...

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