Microsoft Archives - All The Way Digital

28 Mar

Manual CPC campaigns on the Microsoft Audience Network will be transitioning to Enhanced CPC

March 28, 2023
Posted by Web

Manual bidding will be discontinued for new campaigns on the Microsoft Audience Network beginning April 24th. From this date, all current image and feed campaigns employing a manual cost per click (CPC) bid strategy will be transitioned to Enhanced CPC (eCPC). This shift is expected to...

21 Mar

Bing adds Bing Chat answers to search results

March 21, 2023
Posted by Web

Microsoft Bing has added Bing Chat answers in the Bing Search results in place of some of the answer boxes. We knew this was coming, as Mikhail Parakhin, who leads up Bing Search and Bing Chat, suggested would happen a week ago and now it seems to be here. What...

16 Mar

Bing, Microsoft, SEO

The new Bing: No more waiting list?

March 16, 2023
Posted by Web

Is the waiting list to test drive the new Bing gone? It sure looks that way. We were alerted to this development by a story on Windows Central. Why we care. Many of us (including me!) have been waiting weeks to gain access to the new Bing....

16 Mar

Microsoft, PPC

Microsoft Ads broad match modifier keywords now serving ad broad match

March 16, 2023
Posted by Web

Starting on March 15, Microsoft Advertising will be changing the way broad match modifier (BMM) keywords are served for search ads. What’s happening. Currently, BMM keywords serve as phrase match, but they will now begin to serve as broad match. This change will be rolled out gradually, and Microsoft...

15 Mar

Microsoft, SEO

OpenAI releases GPT-4 and Bing Chat upgraded

March 15, 2023
Posted by Web

OpenAI has released GPT-4 to its API users today and is planning a live demo of GPT-4 today at 4 p.m. ET. This upgraded version promises greater accuracy and broader general knowledge and advanced reasoning. Microsoft’s Bing Chat feature was also upgraded to use GPT-4 over...

14 Mar

Bing, Bing SEO, Microsoft, SEO

Microsoft may replace Bing Search answers with Bing Chat responses

March 14, 2023
Posted by Web

Bing may replace the standard answers you get at the top of the Bing Search results with Bing Chat answers. The current answers on Bing Search “use old technology and crowdsourcing” and that Bing “will replace them ASAP” with Bing Chat responses, Mikhail Parakhin, who leads up Bing...

10 Mar

Microsoft, PPC

Global Head of Microsoft Advertising steps down

March 10, 2023
Posted by Web

In a LinkedIn announcement, Rob Wilk, Corporate Vice President – Global Head of Microsoft Advertising, announced he was stepping down from his post. “This is one of the toughest posts I have ever made on LinkedIn. I have made the decision to leave Microsoft to take the next step...

03 Mar

Content, Microsoft, SEO

How to use ChatGPT for keyword research (with actual prompts)

March 3, 2023
Posted by Web

If you’ve used ChatGPT for any period of time for tasks like creating content for SEO, you’ve likely noticed a few things: It’s great and a major time-saver for some tasks. It’s much worse than what you already do for other tasks. To get the most out of it, you must understand...

01 Mar

Bing, Bing SEO, Microsoft, SEO

Bing Webmaster Tools to gain Bing Chat and index coverage reporting

March 1, 2023
Posted by Web

Microsoft Bing will upgrade Bing Webmaster Tools to add reporting and tools around the new Bing Chat feature and a new index coverage report. This was announced by Fabrice Canel, Principal Product Manager at Microsoft Bing, this morning in a keynote given at PubCon Austin. Bing Chat in Webmaster...

22 Feb

Microsoft, PPC

Microsoft and NVIDIA announce a new partnership

February 22, 2023
Posted by Web

Microsoft and NVIDIA have announced a 10-year partnership on Tuesday to make Xbox PC games available on NVIDIA’s cloud gaming service, GeForce NOW. The service currently has over 25 million members across 100 countries. As per the agreement, players will have the ability to stream Xbox PC games from GeForce...

Manual CPC campaigns on the Microsoft Audience Network will be transitioning to Enhanced CPC

Bing adds Bing Chat answers to search results

The new Bing: No more waiting list?

Microsoft Ads broad match modifier keywords now serving ad broad match

OpenAI releases GPT-4 and Bing Chat upgraded

Microsoft may replace Bing Search answers with Bing Chat responses

Global Head of Microsoft Advertising steps down

How to use ChatGPT for keyword research (with actual prompts)

Bing Webmaster Tools to gain Bing Chat and index coverage reporting

Microsoft and NVIDIA announce a new partnership

How to Find Content Ideas for Your Social Media Marketing

Brand safety in video game advertising

Domain Authority is dead: Focus on SEO content that ranks by Cynthia Ramsaran

Google launches Perspectives, About this author and more ways to verify information

Google delays enforcement of Government documents and official services policy

Shopping cart

Contact us for a FREE Google Ads audit. Limited time only!

HELLO, JOIN OUR NEWSLETTER