Read More
advertising, Microsoft, PPC

Microsoft Ads to allow Google conversion goal imports

Microsoft Advertising is rolling out a new feature that lets advertisers import conversion goals from Google Ads to optimize their campaigns. Why it matters. This move aims to streamline cross-platform workflows, helping marketers work more efficiently across both Google and Microsoft’s ad platforms. Why we care. This looks like Microsoft is...

Read more

Read More
LinkedIn, Microsoft, PPC, Video

LinkedIn expands video ads, AI tools to help B2B marketers

LinkedIn is rolling out new features to help B2B marketers build their brands and engage with its community of 1 billion professionals. The Wire Program. The first initiative is the addition of in-stream video ads alongside publisher content. A LinkedIn spokesperson told Search Engine Land: “The Wire Program is available in...

Read more

Read More
advertising, Microsoft, PPC

Microsoft makes Copilot available to all advertisers

Microsoft’s AI assistant Copilot is now available for all advertisers across the Microsoft Advertising Platform, a month after they increased the testing pool, the company announced today. Why we care: Microsoft touts CopIlot as a way for advertisers to save time on routine tasks, focus on strategic decision-making and improve...

Read more

advertising, Microsoft, Paid Social, PPC

Microsoft unveils key Performance Max updates and Smart Shopping sunset timeline

Microsoft confirmed the timelines for the introduction of key automated features like conversion value rules and video assets to Performance Max. Additionally, the tech giant provided additional insights into the deprecation timeline for Smart Shopping campaigns, which is set to begin in Q3 of this year. Why we...

Read more

Read More
advertising, Bing, Microsoft, Paid Social, PPC

Microsoft Ads expands Copilot to more advertisers

Microsoft Ads expanded its Copilot trial to a larger set of advertisers. The company confirmed to Search Engine Land that it is giving more advertises access to Copilot as it continues to collect data, test, optimize, and work towards a general availability. First spotted. The expansion of the program was first...

Read more