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15 Dec
Industry, Mobile, SEO

2023, the year of SEO: why brands are leaning in and how to prepare

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30-second summary: As marketing budgets inevitably tighten, the demand for cost-effective and dependable channels such as SEO continues to increase Some of the critical updates and algorithm changes in 2022 give marketers a heads-up on where to focus in 2023 SEO and content marketers need to create better processes and work in...

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21 Oct
App Store Optimization (ASO), eCommerce, Mobile, organic search, paid search strategy, SEO

Are the days of pure organic growth over for apps?

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30-second summary: Has it become nearly impossible to cut through the noise of six million apps in app stores? For app marketing to be effective, it has to take into consideration the whole ecosystem that affects your app’s marketing performance Whether it is app store optimization (ASO) or combining organic and paid...

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08 Sep
ecommerce conversions, ecommerce SEO, Mobile, Paid Ads, SEO

Maximizing efficiency for ecommerce paid campaigns

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30-second summary: SEOs must improve the efficiency of ecommerce shopping ad campaigns to meet consumer expectations of a hassle-free online experience Brands need to invest time, gather experience, and implement various new strategies to maximize their performance as the digital space is growing and evolving at a rapid pace Setting up something...

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18 Feb
audience engagement, Content, conversion optimization, eCommerce, Google, Google algorithms, Google Discover, influencer commentary, Mobile, mobile SEO, online publishing, organic search, SEO, SEO content tips, SEO guide, top of the funnel (TOFU), User Experience (Ux), Website traffic

Is your business optimized for Google Discover? This guide is for you!

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30-second summary: Would you turn down an opportunity to acquire new customers without breaking the bank? Google Discover currently supports 800M users in exploration and is a great way to attract new audiences Joe Dawson covers the “why” and “how” in this comprehensive Google Discover optimization guide Even though spending on SEO plays...

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14 Jan
Content, Digital Marketing, expert commentary, Google, image alt text, image optimization, international seo, keyword optimization, Mobile, multilingual SEO, SEO, User Experience (Ux), Voice, voice search, Web Accessibility

A must-have web accessibility checklist for digital marketers

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30-second summary: Accessibility underpins stellar user experience and positive brand perception, the key factors that appeal to value-driven consumers According to WebAIM, 98 percent of US-based websites aren’t accessible Though not a sparkly aspect of digital marketing strategies, there are multiple layers to “why?” and “how?” brands must be accessible across the...

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05 Jan
2022, Content, Core Web Vitals (CWV), Google, Google updates, Industry, Mobile, page experience update, page speed, page title, Product Reviews update, ranking factors, Search, SEO, SEO myths, title tags, User Experience (Ux)

The not-so-SEO checklist for 2022

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30-second summary: With several Google algorithm updates in 2021 its easy to fall into a dangerous trap of misconceptions One factor that still remains constant is the value Google places on great content Core Web Vitals aren’t the end-all of ranking factors but a tiebreaker Read this before you create your SEO strategy...

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18 Nov
business strategy, ecommerce SEO, Google, Google Images, Google SERP, Google sitelinks, image optimization, influencer commentary, JSON-LD, keyword optimization, Mobile, rich cards, Rich snippets, SEO, SEO content tips, SEO guide, Sitelinks, structured data

Four Google SERP features for ecommerce SEO

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30-second summary: Holiday season shopping is on and your ecommerce store whether a local shop or an international ecommerce brand needs visibility for sales How do you jump right in front of your potential customers and drive sales in a highly competitive space? SEO pioneer, former Pepperjam founder, and...

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09 Nov
Blog, Content Marketing, Digital Marketing, eCommerce, Mobile, Social, Social media, Videos

The Best Way to Connect With Your eCommerce Customers with Scott Cunningham [VIDEO]

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Scott Cunningham runs Social Lite, a company on a mission to help independent eCommerce businesses compete and scale globally. Scott is the Certified Shopify Expert, “to scale an eCommerce business, you need to depend on repeat customers, brand loyalty, and increased revenue per visitor.” https://www.sociallite.ca/ WHAT IS DIGITALMARKETER: DigitalMarketer...

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09 Nov
Blog, Content Marketing, Digital Marketing, eCommerce, Mobile, Social, Social media, Videos

DigitalMarketer Elite Coach Highlight with Scott Cunningham [VIDEO]

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Scott Cunningham runs Social Lite, a company on a mission to help independent eCommerce businesses compete and scale globally. Scott is the Certified Shopify Expert, “to scale an eCommerce business, you need to depend on repeat customers, brand loyalty, and increased revenue per visitor.” https://www.sociallite.ca/ WHAT IS DIGITALMARKETER: DigitalMarketer...

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02 Nov
Blog, career, certifications, Digital Marketing, entrepreneur, Entrepreneur Interviews, marketing careers, Mobile, Social media, Videos

4 Reasons Marketing Certifications Will Help You Level Up [VIDEO]

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Online marketing certifications are better than degree programs and college classes because they are up-to-date, led by experienced experts currently executing marketing strategies, and give you the time freedom to be able to start practicing your skills immediately. Once you’ve found the online marketing certification you’re interested in, you...

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