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AI, chatbots, conversational data, conversational marketing, Digital Marketing, machine learning (ML), Mobile, natural language processing (NLP), personalization, ROI, ROI Marketing, Sponsored

Going beyond keywords: how conversational insights take the guesswork out of marketing

30-second summary: Keywords represent the tip of the iceberg when it comes to understanding consumer intent Using AI-powered chatbots, conversational data that occurs over messaging channels like Facebook Messenger and Instagram Messaging can give businesses a deeper understanding of what consumers want Below, we’ll discuss how conversational marketing platforms like Spectrm use...

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AI, BERT (Bidirectional Encoder Representations Transformers), Content, entities, evergreen content, Google, google algorithm updates, Google BERT update, Industry, keyword optimization, machine learning (ML), natural language processing (NLP), Sentiment Analysis, SEO, SEO Content, seo tools

How NLP and AI are revolutionizing SEO-friendly content [Five tools to help you]

30-second summary: Natural language processing (NLP) is one factor you’ll need to account for as you do SEO on your website. If your content is optimized for NLP, you can expect it to rise to the top of the search rankings and stay there for some time. As AI and NLP keep...

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AI, alternative search engines, backlink building, BERT (Bidirectional Encoder Representations Transformers), Content, Content Marketing, Digital Marketing, E-A-T, evergreen content, Google, Industry, keyword research, local seo, long-tail keywords, mobile friendliness, natural language processing (NLP), SEO, SEO trends, SERPs, Strategy, structured data, User Experience (Ux), Video Marketing, voice search optimization

SEO Trends 2021: What every marketer should know

30-second summary: SEO is a major supportive strategy to digital marketing for businesses. Impact of AI and machine learning (ML) is undeniable for the future of SEO. User Experience is taking prominence for a majority of search engines out there. Local SEO is important for businesses to get hits from local audiences. The Expertise,...

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