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05 May
advocate, Ascend, Awareness, Blog, Convert, Customer avatar, customer avatar canvas, customer journey map, customer value journey, Digital Marketing, engagement, Excite, optimization, Optimization Resources, promote, subscribe

Creating a Journey to Customer Satisfaction

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Today, consumers have an increasing number of options for how to interact with your brand. These include virtual channels like social media and influencer marketing. While it’s great that technology has provided us with plenty of new methods and marketing tactics, it also means you need to up your game....

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24 Sep
Blog, brand building, brand identity, brand strategy, Branding, Campaign Creation, Content Marketing, customer value journey, optimization, personal branding

3 Benefits of Building and Using a Personal Brand to Grow Your Business

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Personal branding isn’t just for entrepreneurial rock stars that want to dance onto stage and hype up an audience with hopes, dreams, and unbelievable case studies. You don’t have to command an audience like Tony Robbins, make complicated things seem simple like Ryan Deiss, or make buying businesses sound as...

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20 Sep
ABM, Ad Campaigns, Ad Sequencing, adfraud, Ads, advertising budget, API, artificial intelligence, auction time bidding, Audit, Automation, B2B, B2C, Backlinks, BMM Keywords, Boost Traffic, boosting, brand awa, Brand Awareness, brand design, brand reputation, Broad Match, broken links, budgeting, CAC, CEO, CFO, chatbots, Clicks, CLV, cognitive fluency, cold calling, consolidation, consumer behavior, consumer intent, contact page, content generation, Content Marketing, content strategy, conversion ranking, conversion rate, cookies, copywriting, Core Web Vitals, cost of sales, Cost Per Acquisition, Cost per Lead, CPA, CPC, CPM, Creative Strategy, Creatives, CRO, Cross-Channel Communication, CSS, CTA, CTR, Custom Columns, custom insights, customer experience, customer intent, customer service, DV360, eCommerce, effective spend, Email Marketing, engagement, engagement ranking, ETAs, facebook metrics, Facebook Reporting, first party data, go-to-market strategy, golden ticket, Google, Google ad optimization, Google AI, Google Business, Google Certifications, Google Core Web Vitals, Google Keywords, Google Search Network, GSN, GTM, heat maps, Hero Conf. Austin 2023, Hero Conf. London 2022, heroblog, heroconf, HTML, human resources, impressions, influencers, Insights, Instagram Ads, Instagram Stories, invalid ad clicks, Javascript, KPI, Lead Scoring, Leads, link-building, long-tail keywords, LTV, Marketing Model, marketing optimization, marketing plan, marketing search, marketing strategy, meta, metadata, metaverse, metrics, Microsoft Ads, Microsoft Advertising, Mobile Ad Fraud, money, multi channel strategy, Multifaceted Marketing, Networking, omnichannel, optimization, optimized content, Organic Content, organic search, organic traffic, Paid Content, Paid Media, Paid Search, Paid Social, Performance marketing, personalization, Pixels, planning, podcasts, ppc advertising, ppc ranking, PPC vs. SEO, Prevent Ad Fraud, profit, Purchases, quality ranking, Real-Time Bidding, Reels, repurposing content, Research, responsive search ads, retail media, retargeting, rising stars, ROAs, ROI, Rollworks, RSAs, SA360, saas, sale, Sales, Sales Emails, SALs, SaSS, SDK, Search Ads, search advertising, Search optimization, SEO, SERP, Shopify, Shopping Ads, SKAG, Skills, Social Listening, Social Media Ads, SQL, stop, supply chain, SWOT, SWOT Analysis, taregeting, team work, third-party data, tickets, TikTok, Top25, Traff, Traffic, Trends, Trends in 2022, Uncategorized, URL, USP, UTM, UX design, UX performance, UX Tricks, virtual reality, webinars, website speed, workshops

How to Get Found Online: 5 Tips for Small Business Owners in 2022

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Not all small businesses or bloggers have the capital to run massive paid marketing campaigns.  47% of small business owners handle marketing efforts on their own. Many are on a tight budget and don’t know where to start. Once you have a website, its value primarily relies upon how well...

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16 Sep
ABM, Ad Campaigns, Ad Sequencing, adfraud, Ads, advertising budget, API, artificial intelligence, auction time bidding, Audit, Automation, B2B, B2C, Backlinks, BMM Keywords, Boost Traffic, boosting, brand awa, Brand Awareness, brand design, brand reputation, Broad Match, broken links, budgeting, CAC, CEO, CFO, chatbots, Clicks, CLV, cognitive fluency, cold calling, consolidation, consumer behavior, consumer intent, contact page, content generation, Content Marketing, content strategy, conversion ranking, conversion rate, cookies, copywriting, Core Web Vitals, cost of sales, Cost Per Acquisition, Cost per Lead, CPA, CPC, CPM, Creative Strategy, Creatives, CRO, Cross-Channel Communication, CSS, CTA, CTR, Custom Columns, custom insights, customer experience, customer intent, customer service, DV360, eCommerce, effective spend, Email Marketing, engagement, engagement ranking, ETAs, facebook metrics, Facebook Reporting, first party data, go-to-market strategy, golden ticket, Google, Google ad optimization, Google AI, Google Business, Google Certifications, Google Core Web Vitals, Google Keywords, Google Search Network, GSN, GTM, heat maps, Hero Conf. Austin 2023, Hero Conf. London 2022, heroblog, heroconf, HTML, human resources, impressions, influencers, Insights, Instagram Ads, Instagram Stories, invalid ad clicks, Javascript, KPI, Lead Scoring, Leads, link-building, long-tail keywords, LTV, Marketing Model, marketing optimization, marketing plan, marketing search, marketing strategy, meta, metadata, metaverse, metrics, Microsoft Ads, Microsoft Advertising, Mobile Ad Fraud, money, multi channel strategy, Multifaceted Marketing, Networking, omnichannel, optimization, optimized content, Organic Content, organic search, organic traffic, Paid Content, Paid Media, Paid Search, Paid Social, Performance marketing, personalization, Pixels, planning, podcasts, ppc advertising, ppc ranking, PPC vs. SEO, Prevent Ad Fraud, profit, Purchases, quality ranking, Real-Time Bidding, Reels, repurposing content, Research, responsive search ads, retail media, retargeting, rising stars, ROAs, ROI, Rollworks, RSAs, SA360, saas, sale, Sales, Sales Emails, SALs, SaSS, SDK, Search Ads, search advertising, Search optimization, SEO, SERP, Shopify, Shopping Ads, SKAG, Skills, Social Listening, Social Media Ads, SQL, stop, supply chain, SWOT, SWOT Analysis, taregeting, team work, third-party data, tickets, TikTok, Top25, Traff, Traffic, Trends, Trends in 2022, Uncategorized, URL, USP, UTM, UX design, UX performance, UX Tricks, virtual reality, webinars, website speed, workshops

Broad Match in Review: Putting Google to the Test

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In the world of digital media – and in paid search in particular – it can feel like we’re always on high alert, waiting to jump on the next product announcement or new beta that will come along and help us to squeeze incremental performance out of our paid...

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15 Sep
ABM, Ad Campaigns, Ad Sequencing, adfraud, Ads, advertising budget, API, artificial intelligence, auction time bidding, Audit, Automation, B2B, B2C, Backlinks, BMM Keywords, Boost Traffic, boosting, brand awa, Brand Awareness, brand design, brand reputation, Broad Match, broken links, budgeting, CAC, CEO, CFO, chatbots, Clicks, CLV, cognitive fluency, cold calling, consolidation, consumer behavior, consumer intent, contact page, content generation, Content Marketing, content strategy, conversion ranking, conversion rate, cookies, copywriting, Core Web Vitals, cost of sales, Cost Per Acquisition, Cost per Lead, CPA, CPC, CPM, Creative Strategy, Creatives, CRO, Cross-Channel Communication, CSS, CTA, CTR, Custom Columns, custom insights, customer experience, customer intent, customer service, DV360, eCommerce, effective spend, Email Marketing, engagement, engagement ranking, ETAs, facebook metrics, Facebook Reporting, first party data, go-to-market strategy, golden ticket, Google, Google ad optimization, Google AI, Google Business, Google Certifications, Google Core Web Vitals, Google Keywords, Google Search Network, GSN, GTM, heat maps, Hero Conf. Austin 2023, Hero Conf. London 2022, heroblog, heroconf, HTML, human resources, impressions, influencers, Insights, Instagram Ads, Instagram Stories, invalid ad clicks, Javascript, KPI, Lead Scoring, Leads, link-building, long-tail keywords, LTV, Marketing Model, marketing optimization, marketing plan, marketing search, marketing strategy, meta, metadata, metaverse, metrics, Microsoft Ads, Microsoft Advertising, Mobile Ad Fraud, money, multi channel strategy, Multifaceted Marketing, Networking, omnichannel, optimization, optimized content, Organic Content, organic search, organic traffic, Paid Content, Paid Media, Paid Search, Paid Social, Performance marketing, personalization, Pixels, planning, podcasts, ppc advertising, ppc ranking, PPC vs. SEO, Prevent Ad Fraud, profit, Purchases, quality ranking, Real-Time Bidding, Reels, repurposing content, Research, responsive search ads, retail media, retargeting, rising stars, ROAs, ROI, Rollworks, RSAs, SA360, saas, sale, Sales, Sales Emails, SALs, SaSS, SDK, Search Ads, search advertising, Search optimization, SEO, SERP, Shopify, Shopping Ads, SKAG, Skills, Social Listening, Social Media Ads, SQL, stop, supply chain, SWOT, SWOT Analysis, taregeting, team work, third-party data, tickets, TikTok, Top25, Traff, Traffic, Trends, Trends in 2022, URL, USP, UTM, UX design, UX performance, UX Tricks, virtual reality, webinars, website speed, workshops

The Pros and Cons of Combining Content Marketing With PPC and How to Pull It Off

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It’s no secret that content marketing and PPC are two of the most important and popular types of digital marketing strategies. But what happens when you combine the two? Is it a match made in heaven, or does it end in disaster? In this post, we’ll...

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13 Sep
ABM, Ad Campaigns, Ad Sequencing, adfraud, Ads, advertising budget, API, artificial intelligence, auction time bidding, Audit, Automation, B2B, B2C, Backlinks, BMM Keywords, Boost Traffic, boosting, brand awa, Brand Awareness, brand design, brand reputation, Broad Match, broken links, budgeting, CAC, CEO, CFO, chatbots, Clicks, CLV, cognitive fluency, cold calling, consolidation, consumer behavior, consumer intent, contact page, content generation, Content Marketing, content strategy, conversion ranking, conversion rate, cookies, copywriting, Core Web Vitals, cost of sales, Cost Per Acquisition, Cost per Lead, CPA, CPC, CPM, Creative Strategy, Creatives, CRO, Cross-Channel Communication, CSS, CTA, CTR, Custom Columns, custom insights, customer experience, customer intent, customer service, DV360, eCommerce, effective spend, Email Marketing, engagement, engagement ranking, ETAs, facebook metrics, Facebook Reporting, first party data, go-to-market strategy, golden ticket, Google, Google ad optimization, Google AI, Google Business, Google Certifications, Google Core Web Vitals, Google Keywords, Google Search Network, GSN, GTM, heat maps, Hero Conf. Austin 2023, Hero Conf. London 2022, heroblog, heroconf, HTML, human resources, impressions, influencers, Insights, Instagram Ads, Instagram Stories, invalid ad clicks, Javascript, KPI, Lead Scoring, Leads, link-building, long-tail keywords, LTV, Marketing Model, marketing optimization, marketing plan, marketing search, marketing strategy, meta, metadata, metaverse, metrics, Microsoft Ads, Microsoft Advertising, Mobile Ad Fraud, money, multi channel strategy, Multifaceted Marketing, Networking, omnichannel, optimization, optimized content, Organic Content, organic search, organic traffic, Paid Content, Paid Media, Paid Search, Paid Social, Performance marketing, personalization, Pixels, planning, podcasts, ppc advertising, ppc ranking, PPC vs. SEO, Prevent Ad Fraud, profit, Purchases, quality ranking, Real-Time Bidding, Reels, repurposing content, Research, responsive search ads, retail media, retargeting, rising stars, ROAs, ROI, Rollworks, RSAs, SA360, saas, sale, Sales, Sales Emails, SALs, SaSS, SDK, Search Ads, search advertising, Search optimization, SEO, SERP, Shopify, Shopping Ads, SKAG, Skills, Social Listening, Social Media Ads, SQL, stop, supply chain, SWOT, SWOT Analysis, taregeting, team work, third-party data, tickets, TikTok, Top25, Traff, Traffic, Trends, Trends in 2022, Uncategorized, URL, USP, UTM, UX design, UX performance, UX Tricks, virtual reality, webinars, website speed, workshops

6 Best Metaverse Marketing Techniques to Adopt in 2022

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Metaverse is taking the world of virtual reality to unimaginable heights. It’s a whole new world, after all. And with that, not just entertainment but the future of marketing is here too. Metaverse marketing techniques allow marketers to explore new frontiers to deliver the ultimate immersive brand experience.  With metaverse...

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08 Sep
ABM, Ad Campaigns, Ad Sequencing, adfraud, Ads, advertising budget, API, artificial intelligence, auction time bidding, Audit, Automation, B2B, B2C, Backlinks, BMM Keywords, Boost Traffic, boosting, brand awa, Brand Awareness, brand design, brand reputation, broken links, budgeting, CAC, CEO, CFO, chatbots, Clicks, CLV, cognitive fluency, cold calling, consolidation, consumer behavior, consumer intent, contact page, content generation, Content Marketing, content strategy, conversion ranking, conversion rate, cookies, copywriting, Core Web Vitals, cost of sales, Cost Per Acquisition, Cost per Lead, CPA, CPC, CPM, Creative Strategy, Creatives, CRO, Cross-Channel Communication, CSS, CTA, CTR, Custom Columns, custom insights, customer experience, customer intent, customer service, DV360, eCommerce, effective spend, Email Marketing, engagement, engagement ranking, ETAs, facebook metrics, Facebook Reporting, first party data, go-to-market strategy, golden ticket, Google, Google ad optimization, Google AI, Google Business, Google Certifications, Google Core Web Vitals, Google Keywords, Google Search Network, GSN, GTM, heat maps, Hero Conf. Austin 2023, Hero Conf. London 2022, heroblog, heroconf, HTML, human resources, impressions, influencers, Insights, Instagram, Instagram Ads, Instagram Stories, invalid ad clicks, Javascript, KPI, Lead Scoring, Leads, link-building, long-tail keywords, LTV, Marketing Model, marketing optimization, marketing plan, marketing search, marketing strategy, meta, metadata, metrics, Microsoft Ads, Microsoft Advertising, Mobile Ad Fraud, money, multi channel strategy, Multifaceted Marketing, Networking, omnichannel, optimization, optimized content, Organic Content, organic search, organic traffic, Paid Content, Paid Media, Paid Search, Paid Social, Performance marketing, personalization, Pixels, planning, podcasts, ppc advertising, ppc ranking, PPC vs. SEO, Prevent Ad Fraud, profit, Purchases, quality ranking, Real-Time Bidding, Reels, repurposing content, Research, responsive search ads, retail media, retargeting, rising stars, ROAs, ROI, Rollworks, RSAs, SA360, saas, sale, Sales, Sales Emails, SALs, SaSS, SDK, Search Ads, search advertising, Search optimization, SEO, SERP, Shopify, Shopping Ads, SKAG, Skills, Social Listening, Social Media Ads, SQL, stop, supply chain, SWOT, SWOT Analysis, taregeting, team work, third-party data, tickets, TikTok, Top25, Traff, Traffic, Trends, Trends in 2022, URL, USP, UTM, UX design, UX performance, UX Tricks, webinars, website speed, workshops

7 Simple Tips For Creating Instagram Story Ads That Convert

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Instagram stories drive a ton of engagement. People see them at the top of the feed as soon as they log in, and users want to check them out before they vanish in 24 hours.  You can certainly reach a lot of people by just publishing organic stories – in...

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01 Sep
ABM, Ad Campaigns, Ad Sequencing, adfraud, Ads, advertising budget, API, artificial intelligence, auction time bidding, Audit, Automation, B2B, B2C, Backlinks, BMM Keywords, Boost Traffic, boosting, brand awa, Brand Awareness, brand design, brand reputation, broken links, budgeting, CAC, CEO, CFO, chatbots, Clicks, CLV, cognitive fluency, cold calling, consolidation, consumer behavior, consumer intent, contact page, content generation, Content Marketing, content strategy, conversion ranking, conversion rate, cookies, copywriting, Core Web Vitals, cost of sales, Cost Per Acquisition, Cost per Lead, CPA, CPC, CPM, Creative Strategy, Creatives, CRO, Cross-Channel Communication, CSS, CTA, CTR, Custom Columns, custom insights, customer experience, customer intent, customer service, DV360, eCommerce, effective spend, Email Marketing, engagement, engagement ranking, ETAs, facebook metrics, Facebook Reporting, first party data, go-to-market strategy, golden ticket, Google, Google ad optimization, Google AI, Google Business, Google Certifications, Google Core Web Vitals, Google Keywords, Google Search Network, GSN, GTM, heat maps, Hero Conf. Austin 2023, Hero Conf. London 2022, heroblog, heroconf, HTML, human resources, impressions, influencers, Insights, Instagram Ads, invalid ad clicks, Javascript, KPI, Lead Scoring, Leads, link-building, long-tail keywords, LTV, Marketing Model, marketing optimization, marketing plan, marketing search, marketing strategy, meta, metadata, metrics, Microsoft Ads, Microsoft Advertising, Mobile Ad Fraud, money, multi channel strategy, Multifaceted Marketing, Networking, omnichannel, optimization, optimized content, Organic Content, organic search, organic traffic, Paid Content, Paid Media, Paid Search, Paid Social, Performance marketing, personalization, Pixels, planning, podcasts, ppc advertising, ppc ranking, PPC vs. SEO, Prevent Ad Fraud, profit, Purchases, quality ranking, Real-Time Bidding, Reels, repurposing content, Research, responsive search ads, retail media, retargeting, rising stars, ROAs, ROI, Rollworks, RSAs, SA360, saas, sale, Sales, Sales Emails, SALs, SaSS, SDK, Search Ads, search advertising, Search optimization, SEO, SERP, Shopify, Shopping Ads, SKAG, Skills, Social Listening, Social Media Ads, SQL, stop, supply chain, SWOT, SWOT Analysis, taregeting, team work, third-party data, tickets, TikTok, Top25, Traff, Traffic, Trends, Trends in 2022, URL, USP, UTM, UX design, UX performance, UX Tricks, webinars, website speed, workshops

How to Utilize AI in Small Businesses Operations

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In general, when you think of “artificial intelligence,” you might think about robots that mimic humans. But AI is much more than just robotics. The common utilization of AI in small businesses and enterprises is widespread in several business operations, including marketing, sales, human resources, logistics, and so on. And...

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26 Aug
ABM, Ad Campaigns, Ad Sequencing, adfraud, Ads, advertising budget, API, artificial intelligence, auction time bidding, Audit, Automation, B2B, B2C, Backlinks, BMM Keywords, Boost Traffic, boosting, brand awa, Brand Awareness, brand design, brand reputation, broken links, budgeting, CAC, CEO, CFO, Clicks, CLV, cognitive fluency, cold calling, consolidation, consumer behavior, consumer intent, contact page, content generation, Content Marketing, content strategy, conversion ranking, conversion rate, cookies, copywriting, Core Web Vitals, cost of sales, Cost Per Acquisition, Cost per Lead, CPA, CPC, CPM, Creative Strategy, Creatives, CRO, Cross-Channel Communication, CSS, CTA, CTR, Custom Columns, custom insights, customer experience, customer intent, customer service, DV360, effective spend, Email Marketing, engagement, engagement ranking, ETAs, facebook metrics, Facebook Reporting, first party data, go-to-market strategy, golden ticket, Google, Google ad optimization, Google AI, Google Business, Google Certifications, Google Core Web Vitals, Google Keywords, Google Search Network, GSN, GTM, Hero Conf. Austin 2023, Hero Conf. London 2022, heroblog, heroconf, HTML, impressions, influencers, Insights, Instagram Ads, invalid ad clicks, Javascript, KPI, Lead Scoring, Leads, link-building, long-tail keywords, LTV, machine-learning, Marketing Model, marketing optimization, marketing plan, marketing search, marketing strategy, meta, metadata, metrics, Microsoft Ads, Microsoft Advertising, Mobile Ad Fraud, money, multi channel strategy, Multifaceted Marketing, Networking, omnichannel, optimization, optimized content, Organic Content, organic search, organic traffic, Paid Content, Paid Media, Paid Search, Paid Social, Performance marketing, personalization, Pixels, planning, podcasts, ppc advertising, ppc ranking, PPC vs. SEO, Prevent Ad Fraud, profit, Purchases, quality ranking, Real-Time Bidding, Reels, repurposing content, Research, responsive search ads, retail media, retargeting, rising stars, ROAs, ROI, Rollworks, RSAs, SA360, saas, sale, Sales, Sales Emails, SALs, SaSS, SDK, Search Ads, search advertising, Search optimization, SEO, SERP, Shopify, Shopping Ads, SKAG, Skills, Social Listening, Social Media Ads, SQL, stop, SWOT, SWOT Analysis, taregeting, team work, third-party data, tickets, TikTok, Top25, Traff, Traffic, Trends, Trends in 2022, Uncategorized, URL, USP, UTM, UX design, UX performance, UX Tricks, webinars, website speed, workshops

Search Advertising 2.0 is Here. Did You Adjust Yet?

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Suppose you are a data-driven search marketer and want to maintain significant control of your main advertising assets such as keywords and ad copy. In that case, you must be disoriented by the trajectory that search advertising platforms, particularly Google, are taking. Starting on June 30,...

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25 Aug
ABM, Ad Campaigns, Ad Sequencing, adfraud, Ads, advertising budget, API, artificial intelligence, auction time bidding, Audit, Automation, B2B, B2C, Backlinks, BMM Keywords, Boost Traffic, boosting, brand awa, Brand Awareness, brand design, brand reputation, broken links, budgeting, CAC, CEO, CFO, Clicks, CLV, cognitive fluency, cold calling, consolidation, consumer behavior, consumer intent, contact page, content generation, Content Marketing, content strategy, conversion ranking, conversion rate, cookies, copywriting, Core Web Vitals, cost of sales, Cost Per Acquisition, Cost per Lead, CPA, CPC, CPM, Creative Strategy, Creatives, CRO, Cross-Channel Communication, CSS, CTA, CTR, Custom Columns, custom insights, customer experience, customer intent, customer service, DV360, effective spend, Email Marketing, engagement, engagement ranking, ETAs, facebook metrics, Facebook Reporting, first party data, go-to-market strategy, golden ticket, Google, Google ad optimization, Google AI, Google Business, Google Certifications, Google Core Web Vitals, Google Keywords, Google Search Network, GSN, GTM, Hero Conf. Austin 2023, Hero Conf. London 2022, heroblog, heroconf, HTML, impressions, influencers, Insights, Instagram Ads, invalid ad clicks, Javascript, KPI, Lead Scoring, Leads, link-building, long-tail keywords, LTV, Marketing Model, marketing optimization, marketing plan, marketing search, marketing strategy, meta, metadata, metrics, Microsoft Ads, Microsoft Advertising, Mobile Ad Fraud, money, multi channel strategy, Multifaceted Marketing, Networking, omnichannel, optimization, optimized content, Organic Content, organic search, organic traffic, Paid Content, Paid Media, Paid Search, Paid Social, Performance marketing, personalization, Pixels, planning, podcasts, ppc advertising, ppc ranking, PPC vs. SEO, Prevent Ad Fraud, profit, Purchases, quality ranking, Real-Time Bidding, Reels, repurposing content, Research, responsive search ads, retail media, retargeting, rising stars, ROAs, ROI, Rollworks, RSAs, SA360, saas, sale, Sales, Sales Emails, SALs, SaSS, SDK, Search Ads, search advertising, Search optimization, SEO, SERP, Shopify, Shopping Ads, SKAG, Skills, Social Listening, Social Media Ads, SQL, stop, SWOT, SWOT Analysis, taregeting, team work, third-party data, tickets, TikTok, Top25, Traff, Traffic, Trends, Trends in 2022, Uncategorized, URL, USP, UTM, UX design, UX performance, UX Tricks, webinars, website speed, workshops

Why First-Party Data is The Future of Digital Marketing

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It seems that the era of third-party cookies is becoming a thing of the past.  Major browsers such as Firefox and Safari had already started to block third-party cookies on their browsers. But they’re not the only ones to do so. On January 14, 2020, Google announced they would phase out...

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