With several Google algorithm updates in 2021 its easy to fall into a dangerous trap of misconceptions
One factor that still remains constant is the value Google places on great content
Core Web Vitals aren’t the end-all of ranking factors but a tiebreaker
Read this before you create your SEO strategy...
There have been three core updates in 2021, released in June, July, and November, while another was rumored but unconfirmed in October
Featured snippets that fell under the YMYL algorithm were unexpectedly removed in February, then restored in March
Product reviews came under the microscope in April, with marketing and...
The Mobile Experience is critical for all categories when looking at Core Web Vitals (CWV)
Image compression seems to be a leading challenge for leading brands
Pages doing well for CWV tend to be informational in nature
Retail, in particular, could see significant disruption if second-tier retailers receive a boost
Did you know that 53 percent of trackable web traffic is organic?
A study from BrightEdge revealed that search (organic and paid) still delivers more traffic to websites than any other channels, including social and display
These statistics prove that the role of SEO in 2021 is...
Google has always placed its emphasis on the user experience
Core web vitals (CWV) and the Page Experience Update are part of that evolution
Sites that already recognize the importance of fast loading times and exceptional UX are best positioned to benefit
The prospect of having searchers warned off from clicking...