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05 Jan
2022, Content, Core Web Vitals (CWV), Google, Google updates, Industry, Mobile, page experience update, page speed, page title, Product Reviews update, ranking factors, Search, SEO, SEO myths, title tags, User Experience (Ux)

The not-so-SEO checklist for 2022

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30-second summary: With several Google algorithm updates in 2021 its easy to fall into a dangerous trap of misconceptions One factor that still remains constant is the value Google places on great content Core Web Vitals aren’t the end-all of ranking factors but a tiebreaker Read this before you create your SEO strategy...

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03 Dec
Digital Marketing, E-A-T, eCommerce, featured snippets, Google, Google core algorithm update, Google MUM (Multitask Unified Model), Google page experience, Google updates, Industry, influencer commentary, link spam, page experience update, page title, product review update, Search, Search Trends, SEO, YMYL

2021 Google updates round up: everything businesses need to win at search

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30-second summary: There have been three core updates in 2021, released in June, July, and November, while another was rumored but unconfirmed in October Featured snippets that fell under the YMYL algorithm were unexpectedly removed in February, then restored in March Product reviews came under the microscope in April, with marketing and...

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03 Apr
Core Web Vitals (CWV), evergreen content, Google, Google page experience, Google Search Engine, Google updates, Industry, industry insights, Mobile, mobile-first, National Retail Federation, page experience update, ranking factors, Research, Search, search experience, Search UX, SEO, SEO strategy, SERPs, User Experience (Ux)

Mobile-first and Core Web Vitals: connecting the dots for page experience success

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30-second summary: The Mobile Experience is critical for all categories when looking at Core Web Vitals (CWV) Image compression seems to be a leading challenge for leading brands Pages doing well for CWV tend to be informational in nature Retail, in particular, could see significant disruption if second-tier retailers receive a boost Across all...

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26 Feb
content strategy, Core Web Vitals, Digital Marketing, digital strategy, Google, google algorithm updates, Industry, influencer commentary, organic search, page experience update, Paid Advertising, ROI Marketing, search experience, search marketing, SEO, Social media, Strategy, User Experience (Ux), UX in SEO

SEO in 2021: What your organization’s executives and senior leaders must know

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30-second summary: Did you know that 53 percent of trackable web traffic is organic? A study from BrightEdge revealed that search (organic and paid) still delivers more traffic to websites than any other channels, including social and display These statistics prove that the role of SEO in 2021 is...

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19 Feb
Core Web Vitals, evergreen content, Google, Google page experience, Google updates, page experience update, SEO, SEO guide, SERPs, User Experience (Ux)

A marketer’s guide to Core Web Vitals and page experience

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30-second summary: Google has always placed its emphasis on the user experience Core web vitals (CWV) and the Page Experience Update are part of that evolution Sites that already recognize the importance of fast loading times and exceptional UX are best positioned to benefit The prospect of having searchers warned off from clicking...

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