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advertising, Blog, Customer avatar, marketing for coaches and consultants, media buying, media buying strategy, Paid Advertising, Paid Media, Paid Media Strategy, paid traffic, Sales, sales and marketing, target audience

A Better Strategy for Media Buying with Hassan Bash [VIDEO]

The world is full of strategies for media buying. Here’s one for coaches and consultants that is simple AND it works. Hassan Bash is a DigitalMarketer Certified Partner and the owner of Bash Revenue. Since 2014 he’s been helping companies increase their revenue by crafting user-friendly marketing funnels.  Here is Hassan’s...

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advertising, Awareness, benefits of paid ads, Blog, Convert, Digital Advertising, Digital Marketing, marketing strategy, Paid Advertising, Paid Media, paid traffic, paid traffic mastery, running paid ads

4 Benefits of Paid Traffic You Can’t Afford To Ignore

If you haven’t added paid traffic to your T-shaped marketer toolbelt, you’re missing out. Paid search marketing is a proven marketing strategy for getting instant results and dialing in the four Ps of marketing: product, price, place, and promotion. Let’s talk about the benefits of paid traffic. #1: Speed The first benefit...

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Campaign Creation, customer avatar canvas, Digital Advertising, Inbound Marketing, inbound traffic, outbound marketing, outbound traffic, Paid Ads, Paid Advertising, Paid Media, paid traffic, paid traffic mastery, Perpetual Traffic, Search Ads, search intent, target audience

The Difference Between Inbound And Outbound Traffic

You’ve probably heard the terms, inbound traffic and outbound traffic. This is an important concept to understand because it applies to everything you do with paid marketing. In our Paid Traffic Mastery course, we teach the core concepts you need to win with paid traffic. And understanding what inbound...

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Analytics & Data, conversion goal, conversion optimization, Data, data tracking, Digital Advertising, Facebook Ads, Google Ads, Paid Ads, Paid Advertising, Paid Media, paid traffic, paid traffic mastery, running paid ads, search engine marketing, search marketing, Uncategorized

The #1 Mistake Most Marketers Make When Running Paid Ads

Your ability to track conversions is one of the most important foundational pieces of knowledge you can have in the world of paid advertising.  Biggest Mistake Marketers Make With Paid Ads The number one mistake we see marketers make across all advertising networks is incomplete or non-existent conversion tracking. Google and...

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ad budget, Ads, Blog, budgeting, Marketing Agencies, Marketing Management, Paid Ads, Paid Advertising, Paid Media

How to Create a Budget for Paid Ads

Creating a budget for paid ads can be challenging, especially if you are new to the field. With so many different platforms and types of ads available, it can be difficult to know where to start. The good news is that there are some tried-and-true methods that work well...

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content strategy, Core Web Vitals, Digital Marketing, digital strategy, Google, google algorithm updates, Industry, influencer commentary, organic search, page experience update, Paid Advertising, ROI Marketing, search experience, search marketing, SEO, Social media, Strategy, User Experience (Ux), UX in SEO

SEO in 2021: What your organization’s executives and senior leaders must know

30-second summary: Did you know that 53 percent of trackable web traffic is organic? A study from BrightEdge revealed that search (organic and paid) still delivers more traffic to websites than any other channels, including social and display These statistics prove that the role of SEO in 2021 is...

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2021, Digital Marketing, digital strategy, Dynamic Search Ads (DSA), Google, Keywords, Paid Advertising, search marketing, SERPs, Strategy

2021 Search marketing: The year of automation

30-second summary: The search engine results page (SERP) is a battleground for user attention riddled with colorful paid and organic content including shopping ads, Quick Answers, popular products, and videos. Today’s search users would rather see to believe than read. Let’s explore what marketers must master in 2021 to...

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campaign strategy, Google, Google AdWords, long-tail keywords, negative keywords, Online Marketing, Paid Advertising, PPC, PPC ads, PPC guide, SERPs

Ways to get the most out of your Google Adwords PPC strategy

30-second summary: PPC advertising is a highly effective way to drive targeted prospects to websites, sales pages, or blogs. Even though PPC can take up some parts of your budget, there are important benefits attached to this practice. Did you know, 92% of all keywords that people type into search engines are...

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A/B Testing, ad retargeting, BOFU, BOFU marketing, customer acquisition, Digital Marketing, digital marketing tips, eCommerce, Facebook Ads, Google Display Network, MOFU, Paid Advertising, paid social media, sales funnel optimization, Strategy, TOFU

Four expert digital marketing strategies to convert bottom-funnel prospects

30-second summary: To convert bottom-funnel prospects, must combine data-backed remarketing with product experience demonstrations, exclusive offers, and relevant upsell opportunities. The first one determines who you should target while the rest three explain how to target them. Dynamic remarketing on (Facebook and Google) allow you to target prospects who have previously...

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audience engagement, audience engagement metrics, Brand Awareness, client relationship management, COVID-19, customer relationship management (CRM), Digital Marketing, Facebook, holiday season, holiday shopping, HootSuite, Industry, Insights, Instagram, KPIs, LinkedIn, market insights, metrics, Paid Ads, Paid Advertising, ROI, Social, Social Listening, Social media, social media advertising, social media marketing (SMM), social media metrics, Twitter, YouTube

How C-suite derives business value from social media: Q&A with Hootsuite’s VP of Corporate Marketing, Henk Campher

30-second summary: The pandemic drove people inside their homes and onto social media like never before. Hootsuite has closely been monitoring the changing behaviors of consumers online since the beginning of 2020. We caught up with Henk Campher, VP of Corporate Marketing and Head of Social Impact at Hootsuite, to help you...

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