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campaign budget optimization (CBO), conversion optimization, Google AdWords, Google networks, keyword optimization, keyword targeting, Paid Search, paid search ad copy, paid search ads, PPC

How to best utilize the networks within Google AdWords

30-second summary: Google networks can be tricky when deciding which ones are best for your goals and budget Three tips that will help you to utilize the networks strategically You first need to understand the difference before selecting a network Clean data is key when analyzing performance, so it is best to keep...

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ad targeting, Google, Google Ads, Google Ads tips, keyword strategy, paid search ad copy, paid search ads, PPC, ROAs, SERPs, single keyword ad groups (SKAGs), Sponsored

Google Ads new features: Five tips for your Google Ads campaigns

30-second summary: Every year Google adds more automation and complexity to their ad products. While it can help day to day campaign management, it comes at the price of readability and control over your campaigns. Marketers are constantly challenged to find effective ways to maintain control over their campaigns and strategies. To succeed...

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