Google is always testing new spots on the page for SERP components
In simple terms, the #1 position in organic or paid ads does not guarantee that your paid ad listing will be visible without scrolling
Organic position #1 reported by Google Search Console is not the actual position 1...
Content that provides genuine answers to people also ask (PAA) questions attracts consumers to a brand’s owned media
Be an early adopter that considers experimenting with the ever-changing social media features
Creating thought leadership content is key to your organic SEO initiatives
International content marketing requires an in-depth discussion of the...
B2B conversion funnels are long and unpredictable, and your SEO strategy should reflect that
Because it takes several touchpoints for a buying decision to be made, a B2B SEO strategy should focus on both informational and commercial phrases
Brand-driven search is crucial for your conversions because B2B customers tend to...
Zero click search presents advertisers with the opportunity to pro-long budgets during periods when the paid search landscape is hypercompetitive
Brands can cash in on zero click searches for the organic element of their overall search strategy to gain visibility and drive conversions
Barilla Group’s global digital & search marketing...
There are ways to save and optimize your SEO budget, here’s how
Start with creating an “at a glance” report comparing your competitors’ key metrics. Find interesting trends to look further into!
Analyze and monitor your competitors’ online sentiment and customer satisfaction. How can you become better than your competitors?