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Campaign Creation, customer avatar canvas, Digital Advertising, Inbound Marketing, inbound traffic, outbound marketing, outbound traffic, Paid Ads, Paid Advertising, Paid Media, paid traffic, paid traffic mastery, Perpetual Traffic, Search Ads, search intent, target audience

The Difference Between Inbound And Outbound Traffic

You’ve probably heard the terms, inbound traffic and outbound traffic. This is an important concept to understand because it applies to everything you do with paid marketing. In our Paid Traffic Mastery course, we teach the core concepts you need to win with paid traffic. And understanding what inbound...

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advertising, agency, Conversion, conversion rate, CPA, CPC, CPM, CTR, Digital Advertising, Digital Marketing, jargon, LTV, Paid Ads, Paid Media, paid traffic, paid traffic mastery, Perpetual Traffic, ROAs, ROI, search marketing, SEM, SMM, UTM

Terms Every Paid Traffic Master Must Know

In our Paid Traffic Mastery course, we bring together four of the world’s top paid advertising leaders to share the foundational knowledge you need to know to win with paid traffic. One of the first lessons they share is common terms and acronyms every paid advertising professional should know. These...

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Perpetual Traffic, pp traffic

Perpetual Traffic Episode 326: Key Takeaways from Traffic & Conversion Summit 2021 with Ralph Burns and Kasim Aslam

Ralph and Kasim share their biggest takeaways from T&C 2021. If you missed it, get the recordings here. Another great year of Traffic & Conversion Summit is in the books. In today’s episode, co-hosts Ralph Burns and Kasim Aslam meet in person for the very first time (and they like each other!). Kasim...

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Perpetual Traffic, pp traffic

Perpetual Traffic Episode 325: Follow-Up Sequences that Convert with Shaun Clark, Cofounder of HighLevel

Traffic is sexy, but all the traffic in the world doesn’t matter if you don’t convert. Shaun Clark is the cofounder of HighLevel, what was once the best-kept secret in the marketing world and is now the fastest-growing CRM on the planet. HighLevel helps agencies thrive with their all-in-one sales and...

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Perpetual Traffic, pp traffic

Perpetual Traffic Episode 324: An In-Depth Look at the Creative Process with Tom Meredith, Tier 11’s VP of Strategy and Innovation

You can’t rush the creative process, but in the advertising business, you can’t get around deadlines either. So how do you find the balance? In today’s episode, host Ralph Burns sits down with Tom Meredith, VP of Strategy and Innovation at Tier 11. Tom’s past creative experience includes stints at Disney...

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Perpetual Traffic, pp traffic

Perpetual Traffic Episode 323: The Ultimate Guide to Choosing a Marketing Agency with Ralph Burns and Kasim Aslam

Choosing the right marketing agency is critically important for businesses on a growth path. It’s no secret that co-hosts Ralph Burns and Kasim Aslam both own marketing agencies. But they give their word that this episode will be less self-promoting, more educational. Bottom line: listeners need to know this valuable...

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Perpetual Traffic, pp traffic

Perpetual Traffic Episode 322: Offline Conversion Tracking and a Google Deepdive with Fred Vallaeys, CEO of Optmyzr

You have to understand Google to survive in today’s digital marketing world, and nobody knows Google better than Fred Vallaeys. In today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with Fred, the Godfather of digital marketing who spent the past 10 years at the MotherShip. Fred invented conversion...

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Perpetual Traffic, Podcast, pp traffic

Perpetual Traffic Episode 319: Sales Funnels: Do We Need Them Or Not? with Ralph Burns and Kasim Aslam

Find out if a sales funnel is right for your business? The truth is It depends on your business—and your definition of a sales funnel. In the marketing world, there’s a difference of opinion about whether or not sales funnels are an absolute game changer. Some people don’t even think...

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