Platforms Archives - All The Way Digital

17 Mar

Semrush ends 2022 with 95,000 customers, 35% revenue growth

March 17, 2023
Posted by Web

Customer growth increased Semrush’s full-year revenue by 35% in 2022 to $254.3 million, up from 188.0 million in 2021. Semrush expects to break even or show a small profit in 2023. It lost $33.8 million in 2022. The company is financially strong; cash and short-term investments totaled...

07 Mar

Platforms, Twitter

Twitter services are offline, including clicking on links, viewing images and more

March 7, 2023
Posted by Web

Twitter services are currently not fully working right now, the issue started at about 11:50 am ET on March 6, 2023. The issues include clicking on links on tweets, to loading images, to logging into some Twitter services, like TweetDeck. Links broken. When you click on a link from a...

25 Feb

Google Analytics, Platforms

The GA4 migration deadline is right around the corner

February 25, 2023
Posted by Web

Google is sunsetting Universal Analytics (UA) on July 1st. Starting in March, Google will automatically create Google Analytics 4 (GA4) properties for any customer who does not set up a GA4 property with basic settings. If you do not opt-out of auto migration by February 28, 2023, Google will...

02 Feb

Platforms, PPC, SEO

ChatGPT Plus launches, it costs $20 a month

February 2, 2023
Posted by Web

OpenAI announced that its highly-anticipated paid version of ChatGPT has launched. Called ChatGPT Plus, it will only be available for people who live in the U.S. Despite earlier pricing rumors reported in the media, ChatGPT Plus won’t cost $42 a month. It will cost $20 per...

01 Feb

LinkedIn, Platforms, SEO

LinkedIn now lets you add an SEO title and description

February 1, 2023
Posted by Web

You can now customize SEO titles and descriptions for any LinkedIn articles you will publish or have already published. Why we care. Whether you’re using LinkedIn to grow an audience for yourself, your company or your clients, you want to take advantage of every opportunity you can to increase your...

31 Jan

Platforms, SEO

Yandex scrapes Google and other SEO learnings from the source code leak

January 31, 2023
Posted by Web

“Fragments” of Yandex’s codebase leaked online last week. Much like Google, Yandex is a platform with many aspects such as email, maps, a taxi service, etc. The code leak featured chunks of all of it. According to the documentation therein, Yandex’s codebase was folded into one large repository called Arcadia...

30 Jan

Platforms

Yahoo is making a return to search

January 30, 2023
Posted by Web

Yahoo Search seems like it will be making a come back in the future. Yahoo has been dropping hints over the past couple of weeks related to this return and is also hiring a Principal Product Manager for the Yahoo Search platform to help lead these initiatives. The job...

28 Jan

Platforms, SEO

Yandex ‘leak’ reveals 1,922 search ranking factors

January 28, 2023
Posted by Web

A former employee allegedly leaked a Yandex source code repository, part of which contained more than 1,900 factors the search engines uses for ranking search results. Why we care. This leak has revealed 1,922 ranking factors Yandex used in its search algorithm, at least as of July 2022....

08 Dec

Looker Studio, Platforms, SEO

3 SEO tools to build for your clients in Looker Studio

December 8, 2022
Posted by Web

With the wide variety of clients out there, you’re bound to run into the occasional DIY marketer. These marketers prefer that you teach them how to be self-sufficient rather than rely on you for every little question. These clients can be a blessing but can also be dangerous. The challenging...

01 Dec

advertising, Amazon, Analytics & Conversion, Apple, Platforms, PPC, Sponsored White Papers & Webinars

Webinar: Your winning CTV advertising strategy in 2023 by Cynthia Ramsaran

December 1, 2022
Posted by Web

Your B2B audience is full of avid TV watchers. In the days of linear television, it was nearly impossible (and very expensive) to target them accurately, which meant the TV screen was virtually off-limits for B2B marketers. Now, Connected TV has entered the scene, with digital roots and...

Semrush ends 2022 with 95,000 customers, 35% revenue growth

Twitter services are offline, including clicking on links, viewing images and more

The GA4 migration deadline is right around the corner

ChatGPT Plus launches, it costs $20 a month

LinkedIn now lets you add an SEO title and description

Yandex scrapes Google and other SEO learnings from the source code leak

Yahoo is making a return to search

Yandex ‘leak’ reveals 1,922 search ranking factors

3 SEO tools to build for your clients in Looker Studio

Webinar: Your winning CTV advertising strategy in 2023 by Cynthia Ramsaran

Top 16 Ways on How to Get More Followers on Instagram in 2023

Acquisition Strategy: How to Grow Your Sales the Easy Way

6 new Reddit Ads Manager features

The new Bing making (small) gains on Google Search

3 new Google Discovery ads features

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