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Google, Platforms, SEO

7 must-see Google Search ranking documents in antitrust trial exhibits

The U.S. Department of Justice has released several new trial exhibits – including internal Google presentations, documents and emails related to ranking. Here are seven that specifically discuss elements of Google Search ranking: Life of a Click (user-interaction) Q4 Search All Hands: Ranking Ranking for Research Google is magical. Logging & Ranking Ranking Newsletter Bullet points for...

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Platforms, SEO

Ahrefs again calls out Semrush for ‘unethical practices’

Ahrefs leadership is once again calling out Semrush for making “7 shameless edits” to an Ahrefs vs. Semrush comparison article written by Brian Dean before his site, Backlinko, was acquired by Semrush. The saga continues. That would actually be seven additional edits. Because previously, in Ahrefs mentions vanishing from Semrush-owned...

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Facebook, Instagram, meta, Paid Social, Platforms, PPC

Meta ad revenue fuels blowout Q3, $11.6 billion in profits

Meta’s third-quarter revenue jumped 23% to $34.15 billion, the latest indicator of a rebound in digital advertising. Meta, the parent company of Instagram, WhatsApp, Threads and Messenger, reported that: Ads viewed in the quarter increased by 31% from a year earlier. Average price per ad decreased by...

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