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25 Jan
ABM, Ad Campaigns, Ad Sequencing, adfraud, Ads, Advanced PPC Strategies, advertising budget, artificial intelligence, Backlinks, BMM Keywords, brand design, brand reputation, broken links, CEO, CFO, Clicks, consolidation, conversion ranking, cookies, cost of sales, Cost Per Acquisition, CPA, CPM, Creative Strategy, Creatives, CSS, CTA, CTR, DV360, effective spend, Email Marketing, engagement ranking, ETAs, facebook metrics, Facebook Reporting, first party data, golden ticket, Google Certifications, GSN, heroblog, heroconf, HTML, impressions, influencers, Instagram Ads, Javascript, LTV, Marketing Model, metadata, Microsoft Ads, Microsoft Advertising, Networking, omnichannel, optimization, optimized content, Organic Content, organic search, Paid Content, Paid Media, Paid Social, podcasts, PPC, ppc ranking, PPC Strategy, Purchases, quality ranking, Real-Time Bidding, Research, Resources, responsive search ads, retail media, Rollworks, RSAs, SA360, saas, sale, SEO, Social Listening, Social Media Ads, SQL, taregeting, team work, third-party data, tickets, TikTok, Top25, Trends, URL, USP, UTM, webinars, workshops

Ad Fraud is Still a Massive Concern Amongst Advertisers in 2022

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Advertisers spend $455 billion in online advertising per year and $42 billion of it lost due to ad fraud in 2019, according to Juniper Research. In addition, the Wall Street Journal reported that 28% of all web traffic likely comes from “non-human” bots. Why hasn’t ad fraud been stopped yet?  In...

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22 Jan
ABM, Ad Campaigns, Ad Sequencing, adfraud, Ads, advertising budget, artificial intelligence, Backlinks, BMM Keywords, brand design, brand reputation, broken links, CEO, CFO, Clicks, consolidation, conversion ranking, Conversion Rate Spotlight, conversion tracking, cookies, cost of sales, Cost Per Acquisition, cost per acquistion, CPA, CPC, CPM, Creative Strategy, Creatives, CSS, CTA, CTR, DV360, effective spend, Email Marketing, engagement ranking, ETAs, facebook metrics, Facebook Reporting, first party data, golden ticket, Google Certifications, GSN, heroblog, heroconf, HTML, impressions, influencers, Instagram Ads, Javascript, LTV, Marketing Model, metadata, Microsoft Ads, Microsoft Advertising, Networking, omnichannel, optimization, optimized content, Organic Content, organic search, Paid Content, Paid Media, Paid Social, podcasts, ppc ranking, Purchases, quality ranking, Real-Time Bidding, Reporting / Conversion Tracking, Research, responsive search ads, retail media, Rollworks, RSAs, SA360, saas, sale, SEO, Social Listening, Social Media Ads, SQL, taregeting, team work, third-party data, tickets, TikTok, Top25, Trends, URL, USP, UTM, webinars, workshops

Use Customer Lifetime Value to Find More of Your Best Customers

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With new privacy rules continually changing the landscape of third-party data, brands are increasingly becoming more focused on understanding their current customers in order to make more sophisticated marketing decisions. One approach to this is utilizing customer lifetime value (LTV) to segment your best customers and...

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20 Jan
ABM, Ad Campaigns, Ad Sequencing, adfraud, Ads, Advanced PPC Strategies, advertising budget, artificial intelligence, Backlinks, brand design, brand reputation, broken links, CEO, CFO, Clicks, consolidation, conversion ranking, cookies, cost of sales, Cost Per Acquisition, CPA, CPM, Creative Strategy, Creatives, CSS, CTA, CTR, DV360, effective spend, Email Marketing, engagement ranking, ETAs, facebook metrics, Facebook Reporting, first party data, golden ticket, Google Certifications, GSN, heroblog, heroconf, HTML, impressions, influencers, Instagram Ads, Javascript, LTV, Marketing Model, metadata, Microsoft Ads, Microsoft Advertising, Networking, omnichannel, optimization, optimized content, Organic Content, organic search, Paid Content, Paid Media, Paid Social, podcasts, ppc ranking, Purchases, quality ranking, Real-Time Bidding, Reporting / Conversion Tracking, Research, responsive search ads, retail media, Rollworks, RSAs, SA360, saas, sale, SEO, Social Listening, Social Media Ads, SQL, taregeting, team work, third-party data, tickets, TikTok, Top25, Trends, Uncategorized, URL, USP, UTM, webinars, workshops

Tips for Optimizing a Localized PPC Account

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Before jumping into the components of a local PPC account and why it matters, we should first define what constitutes a local PPC account. The basic definition is that it targets customers within a specific region. The strategy for localized PPC specifically involves using local keywords and geotargeting.  One...

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18 Jan
ABM, Ad Campaigns, Ad Sequencing, adfraud, Ads, advertising budget, artificial intelligence, audience targeting, Backlinks, bing ads, brand design, brand reputation, broken links, CEO, CFO, Clicks, consolidation, conversion ranking, cookies, cost of sales, Cost Per Acquisition, CPA, CPM, Creative Strategy, Creatives, CSS, CTA, CTR, DV360, effective spend, Email Marketing, engagement ranking, ETAs, Facebook Ads, facebook metrics, Facebook Reporting, first party data, GDN Display Ads, golden ticket, Google Certifications, GSN, heroblog, heroconf, HTML, impressions, influencers, Instagram Ads, Javascript, LTV, Marketing Model, metadata, Microsoft Ads, Microsoft Advertising, Networking, omnichannel, optimization, optimized content, Organic Content, organic search, Paid Content, Paid Media, Paid Social, podcasts, ppc ranking, PPC Strategy, Purchases, quality ranking, Real-Time Bidding, Research, responsive search ads, retail media, Rollworks, RSAs, SA360, saas, sale, SEO, Social Listening, Social Media Ads, SQL, taregeting, team work, third-party data, tickets, TikTok, Top25, Trends, Uncategorized, URL, USP, UTM, webinars, workshops

14 Strategies to Promote Your Business Through PPC

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Are you getting low-quality traffic through your PPC campaigns?  Are fraud clicks draining your revenue from the PPC? Is your return on investment on PPC not as expected?  Even though PPC advertising is an integral part of an effective marketing strategy, poor tactics can burn your ad budget and, thus, negatively affect...

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15 Jan
ABM, Ad Campaigns, Ad Sequencing, adfraud, Ads, Advanced PPC Strategies, advertising budget, artificial intelligence, Backlinks, brand design, brand reputation, broken links, CEO, CFO, Clicks, consolidation, conversion ranking, cookies, cost of sales, Cost Per Acquisition, CPA, CPM, Creative Strategy, Creatives, CSS, CTA, CTR, DV360, effective spend, Email Marketing, engagement ranking, ETAs, Facebook, facebook metrics, Facebook Reporting, first party data, golden ticket, Google Certifications, GSN, Hero Conf, heroblog, heroconf, HTML, impressions, influencers, Instagram Ads, Javascript, LTV, Marketing Model, metadata, Microsoft Ads, Microsoft Advertising, Networking, omnichannel, optimization, optimized content, Organic Content, organic search, Paid Content, Paid Media, Paid Social, podcasts, ppc ranking, PPC Strategy, Purchases, quality ranking, Real-Time Bidding, Research, responsive search ads, retail media, Rollworks, RSAs, SA360, saas, sale, SEO, Social Listening, Social Media Ads, SQL, taregeting, team work, third-party data, tickets, TikTok, Top25, Trends, URL, USP, UTM, webinars, workshops

Three Key Facebook Metrics to Understand Ad Performance

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My fellow digital marketers – before we talk about Facebook performance metrics, please complete this short survey. Question: Why do you create new Facebook ads? Out of pure habit.Our creative team never has enough work to do.Because ABT – “Always Be Testing” – amiright?It’s in the contract! We promised our client X...

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14 Jan
ABM, Ad Campaigns, Ad Sequencing, adfraud, Ads, advertising budget, artificial intelligence, Backlinks, brand design, brand reputation, broken links, CEO, CFO, consolidation, conversion ranking, cookies, cost of sales, Cost Per Acquisition, CPA, CPM, Creative Strategy, Creatives, CSS, CTA, CTR, DV360, effective spend, Email Marketing, engagement ranking, ETAs, facebook metrics, Facebook Reporting, first party data, golden ticket, Google Certifications, GSN, Hero Conf, heroblog, heroconf, HTML, impressions, influencers, Instagram Ads, Javascript, Marketing Model, metadata, Microsoft Ads, Microsoft Advertising, Networking, omnichannel, optimization, optimized content, Organic Content, organic search, Paid Content, Paid Media, Paid Social, podcasts, ppc ranking, quality ranking, Real-Time Bidding, Research, responsive search ads, retail media, Rollworks, RSAs, SA360, saas, sale, SEO, Social Listening, Social Media Ads, SQL, taregeting, team work, third-party data, tickets, TikTok, Top25, Trends, URL, USP, UTM, webinars, workshops

Secure Your pass to Hero Conf with an Exclusive Discount for Readers!

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What started as a simple desire to help our community, has now morphed into an industry-recognized training and networking event. In 2008, our team started the PPC Hero Blog, now Hero Blog, with the sole intention of becoming a trusted source of valuable and actionable content. Now, after over a decade,...

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11 Jan
ABM, Ad Campaigns, Ad Sequencing, adfraud, Ads, Advanced PPC Strategies, advertising budget, artificial intelligence, Backlinks, brand design, brand reputation, broken links, CEO, CFO, consolidation, conversion ranking, cookies, cost of sales, Cost Per Acquisition, CPA, CPM, Creative Strategy, Creatives, CSS, CTA, CTR, DV360, effective spend, Email Marketing, engagement ranking, ETAs, facebook metrics, facebook ppc, Facebook Reporting, first party data, golden ticket, Google Certifications, GSN, heroblog, HTML, impressions, influencers, Instagram, Instagram Ads, Javascript, Marketing Model, metadata, Microsoft Ads, Microsoft Advertising, Networking, omnichannel, optimization, optimized content, Organic Content, organic search, Paid Content, Paid Media, Paid Social, podcasts, ppc ranking, PPC Strategy, quality ranking, Real-Time Bidding, Research, responsive search ads, retail media, Rollworks, RSAs, SA360, saas, SEO, Social Listening, Social media, Social Media Ads, SQL, taregeting, team work, third-party data, TikTok, Top25, Trends, URL, USP, UTM, webinars, workshops

Secrets to Choosing Effective Images for PPC Ads on Social Media

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As a PPC professional, you know how challenging it can be to get your ads noticed. It’s especially true when advertising on social media. Users scroll and scan, not read their feeds; so, a well-written ad copy is not enough for them to notice and get interested in your...

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08 Jan
ABM, Ad Campaigns, Ad Sequencing, Ads, advertising budget, artificial intelligence, Backlinks, brand design, brand reputation, broken links, CEO, CFO, consolidation, conversion ranking, cookies, cost of sales, Cost Per Acquisition, CPA, CPM, Creative Strategy, Creatives, CSS, CTA, CTR, DV360, effective spend, Email Marketing, engagement ranking, ETAs, facebook metrics, Facebook Reporting, first party data, golden ticket, Google Certifications, GSN, heroblog, HTML, impressions, influencers, Instagram Ads, Javascript, Marketing Model, metadata, Microsoft Ads, Microsoft Advertising, Networking, omnichannel, optimization, optimized content, Organic Content, organic search, Paid Content, Paid Media, Paid Social, podcasts, ppc ranking, PPC Strategy, quality ranking, Real-Time Bidding, responsive search ads, retail media, Rollworks, RSAs, SA360, saas, SEO, Social Listening, Social Media Ads, SQL, taregeting, team work, third-party data, TikTok, Top25, Trends, URL, USP, UTM, webinars, workshops

Retail Media Is Paid Search, Right?

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TLDR: Yes and no. It’s complicated. Retail media as we know it is a vital component of digital commerce, and definitely has its roots in paid search. However, they are two distinct facets of marketing, each with its own pros and cons, best practices, and impacts on user experience.  What is...

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05 Jan
ABM, Ad Campaigns, Ad Sequencing, Ads, advertising budget, artificial intelligence, Backlinks, brand design, brand reputation, broken links, CEO, CFO, consolidation, conversion ranking, cookies, cost of sales, Cost Per Acquisition, CPA, CPM, Creative Strategy, Creatives, CSS, CTA, CTR, DV360, effective spend, Email Marketing, engagement ranking, ETAs, facebook metrics, Facebook Reporting, first party data, golden ticket, Google Certifications, GSN, Hero Conf, heroblog, HTML, impressions, influencers, Instagram Ads, Javascript, Marketing Model, metadata, Microsoft Ads, Microsoft Advertising, Networking, omnichannel, optimization, optimized content, Organic Content, organic search, Paid Content, Paid Media, Paid Social, podcasts, ppc ranking, PPC Strategy, quality ranking, Real-Time Bidding, responsive search ads, retail media, Rollworks, RSAs, SA360, saas, SEO, Social Listening, Social Media Ads, SQL, taregeting, team work, third-party data, TikTok, Top25, Trends, URL, USP, UTM, webinars, workshops

The Golden Ticket Giveaway is here to find its way to our next PPC hero!

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It could be you! Hero Conf Austin 2022 will be a unique learning experience you can’t miss. 40 sessions jam-packed with in-depth training and solutions on the most pressing developments in the industry: Paid Social, Biddable, Multi-Channel Strategy, CRO, Video Advertising, Emerging Trends, and much more! The marketing expert who wins...

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30 Dec
ABM, Ad Campaigns, Ad Sequencing, Ads, artificial intelligence, Backlinks, brand design, brand reputation, broken links, CEO, CFO, consolidation, conversion ranking, cookies, cost of sales, Cost Per Acquisition, CPA, CPM, Creative Strategy, Creatives, CSS, CTA, CTR, DV360, effective spend, Email Marketing, engagement ranking, ETAs, facebook metrics, Facebook Reporting, first party data, golden ticket, Google Certifications, heroblog, HTML, impressions, influencers, Javascript, Marketing Model, metadata, Microsoft Ads, Microsoft Advertising, Networking, omnichannel, optimization, optimized content, Organic Content, organic search, Paid Content, Paid Media, Paid Search, Paid Social, podcasts, ppc ranking, PPC Strategy, quality ranking, Real-Time Bidding, responsive search ads, retail media, Rollworks, RSAs, SA360, saas, SEO, Social Listening, Social Media Ads, SQL, taregeting, team work, third-party data, TikTok, Top25, Trends, Uncategorized, URL, USP, UTM, webinars, workshops

Are PPC Ads Counting Google Organic Backlinks?

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Brand recognition and better sales rates are directly dependant on organic and paid search results. Organic search results could be greatly improved with on-page and off-page SEO, specifically by gaining organic backlinks. Meanwhile, paid search results depend on the PPC ranking on Google, Bing, or other...

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