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Advanced PPC Strategies, conversions, Ecommerce PPC, Geo Targeting, geographic targeting, Google Shopping, improve roi, optimization, PPC Advice, PPC Strategy, PPC Tips, Shopping, Shopping/eCommerce

Using Geo-Targeting to Get Customers Back in Stores

Geotargeting has opened many doors for marketers and advertisers alike during Covid. After all, it helps focus on a specific market, resulting in more relevant ads, increased campaign value, and a better ROI. This piece will discuss the ins and outs of geo-targeting in advertising, explore best practices, and...

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ABM, advice, Facebook Reporting, first party data, Microsoft Advertising, PPC Advice, Rollworks, saas, SEO, Strategy, taregeting, team building, team management, team work, TikTok

5 Tips To Becoming a Hero of a Teammate

Whether today is your first day in the digital advertising industry, or you’re a lifelong vet, odds are you have a lot to learn in a lot of areas. Let’s go another step deeper. Some of you likely began your PPC journey in the infant years...

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Advanced PPC Strategies, Apple Search Ads, Conversion Rate Optimization, Conversion Rate Spotlight, conversion tracking, conversions, CPA, PPC Advice, PPC Strategy, Reporting / Conversion Tracking

Apple Search Ads Benchmarks 2021: 6 Insights for App Growth

The App Store is one of the largest app marketplaces in the world, with more than 2 million apps available. While the number continues to grow, making an app or mobile game visible, remains to be one of the biggest challenges mobile publishers face.  Apple Search Ads is a paid...

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