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5 Tips To Becoming a Hero of a Teammate

Whether today is your first day in the digital advertising industry, or you’re a lifelong vet, odds are you have a lot to learn in a lot of areas. Let’s go another step deeper. Some of you likely began your PPC journey in the infant years...

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Advanced PPC Strategies, Apple Search Ads, Conversion Rate Optimization, Conversion Rate Spotlight, conversion tracking, conversions, CPA, PPC Advice, PPC Strategy, Reporting / Conversion Tracking

Apple Search Ads Benchmarks 2021: 6 Insights for App Growth

The App Store is one of the largest app marketplaces in the world, with more than 2 million apps available. While the number continues to grow, making an app or mobile game visible, remains to be one of the biggest challenges mobile publishers face.  Apple Search Ads is a paid...

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Advanced PPC Strategies, Business of PPC, campaign optimization, campaign strategy, Client Relations, Enhanced Campaigns, How To, Intermediate PPC Strategies, Multi-Channel Funnels, PPC Advice, ppc client communication, PPC Management Tips, PPC Strategy, PPC Tips, Revenue

5 Ways Cross-selling Adds Value for You & Your Clients

Let’s be honest. PPC management at its most basic level isn’t rocket science. You give the platform a budget and they will spend it. Clients could do the work. But there’s a simple reason why clients choose to pay a PPC professional to do it for them…your brain. Inside...

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bing click fraud, click fraud, Google click fraud, PPC Advice, Search

The 5 most common types of ad fraud affecting PPC campaigns

Ad fraud is an endless challenge for those in the digital advertising industry. However, for advertisers running PPC campaigns, it doesn’t matter whether they’re spending $100 or 100,000 dollars: ad fraud has devastating effects on their marketing budgets, ROAS, and campaign data.  Here’s a shocking statistic: 20% of clicks on...

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