Amazon, Amazon Advertising, amazon product ads, eCommerce, ecommerce marketing, Ecommerce PPC, How To, How To Guides, PPC & SEO, ppc and seo, Product Listing Ads, SEO, Uncategorized

How To Combine The Best Amazon PPC & SEO Strategies

Almost half of the users are not willing to go beyond page two of Amazon’s search results. Besides, some of them often end up buying the top item cataloged on the site’s results page. SEO and PPC are the two reinforced blocks each website marketing mode should have as...

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Keywords, PPC & SEO, ppc and seo

How to Avoid Keyword Cannibalization in Your Next Marketing Campaign

Hardly any positive concept will be called “cannibalization” by professionals, right? Indeed, multiple efforts in reaching organic and paid traffic can lead to disrupting each other’s results and practically cannibalizing your profits. Let’s find out what this term is about and how marketers can combat it. What is cannibalization in...

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