Advanced PPC Strategies, Hero Conf, Networking, PPC News, PPC Strategy

Looking to Learn More About the PPC Industry? Look no further, Hero Conf. is here!

Hero Conf is right around the corner, will we see you there? PPC experts from around the world will gather next year for our annual conferences in both Austin and London. If it’s your first time hearing about us, Hero Conf is dedicated to gathering digital marketers looking to...

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coronavirus, COVID-19, pandemic, PPC Keyword Research, PPC News, PPC Strategy

Understanding The Searching Trends of Coronavirus

The Google Trends chart below is an indication of the searching behavior for the Coronavirus and related terms. As you can see, the interest within the USA started roughly around the same time the first the WHO (World Health Organization) was alerted something was going on China. trends.embed.renderExploreWidget("TIMESERIES",...

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early stage startups, PPC News, ppc startups, PPC Strategy, Startups

Why Startups Need Diversification In Digital Marketing

If there was (1) one piece of advice I would give Startups (especially Early Stage), it would be diversification…  and a lot of it. startups typically have very limited advertising budgets so they have to account for every penny they spend. In this article, I will explain the reasons...

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Facebook Ads, marketing, Mobile Advertising, PPC News, social advertising, Startups

When Facebook Ads is NOT a Viable Strategy for Clients

It’s only human nature to try things that other people are doing because it feels like a good idea and/or the right thing to do. In many instances, the outcome is either neutral or positive. However, in today’s online marketing world, just because someone is doing it, doesn’t make...

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