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Advanced PPC Strategies, Analysis, Analytics, Competitive Analysis, Content / Display Network, PPC Strategy, PPC Tools, SEO, Social media, Tools

How to Perform Content Gap Analysis for Your Brand

A content gap analysis can help you identify the kind of content you need to produce or update that potential customers would find useful. The review is most often done as part of an SEO audit, but you can do a content gap analysis for email marketing and social...

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Advanced PPC Strategies, Apple Search Ads, Conversion Rate Optimization, Conversion Rate Spotlight, conversion tracking, conversions, CPA, PPC Advice, PPC Strategy, Reporting / Conversion Tracking

Apple Search Ads Benchmarks 2021: 6 Insights for App Growth

The App Store is one of the largest app marketplaces in the world, with more than 2 million apps available. While the number continues to grow, making an app or mobile game visible, remains to be one of the biggest challenges mobile publishers face.  Apple Search Ads is a paid...

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Ad Spend, Ads, Advanced PPC Strategies, branded traffic, conversion tracking, eCommerce, Ecommerce PPC, Image Ads, Mobile Ads, Mobile Display Ads, PPC Strategy, Product Listing Ads, Shopping/eCommerce

How to Decide Where to Invest in Paid ECommerce Ads: 4 Questions to Ask

Source: Unsplash Having money invested in the right activities is one of the biggest concerns eCommerce business owners have. The problem is that there are so many potential investment points available. How do you choose the right one? To help you find an answer, this post will look at five questions...

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artificial intelligence, Automation, Enhanced Campaigns, machine-learning, Man vs Machine, PPC Ad technology, PPC Apps and Tech, PPC Strategy, Programmatic, programmatic advertising, retargeting

How to Enhance Your PPC System with Artificial Intelligence

It’s impossible to talk about modern marketing without mentioning such strong trends as the use of artificial intelligence. AI is changing paid advertising while also introducing new opportunities for marketers. Experts predict that AI and machine learning will generate up to $2.6 trillion in value by...

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Advanced PPC Strategies, Business of PPC, campaign optimization, campaign strategy, Client Relations, Enhanced Campaigns, How To, Intermediate PPC Strategies, Multi-Channel Funnels, PPC Advice, ppc client communication, PPC Management Tips, PPC Strategy, PPC Tips, Revenue

5 Ways Cross-selling Adds Value for You & Your Clients

Let’s be honest. PPC management at its most basic level isn’t rocket science. You give the platform a budget and they will spend it. Clients could do the work. But there’s a simple reason why clients choose to pay a PPC professional to do it for them…your brain. Inside...

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