Google, Google Ads, PPC

Google modifies shopping ads policies to enhance transparency

Google has updated its Shopping ads Policy Center and free listings Policy Center to improve transparency for advertisers and retailers. These updates provide clearer information about how Google enforces its policies. What’s new. Google has clarified the YouTube Shopping ads requirements and Discovery product ads format requirements...

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News, PPC

Google Ads Tutorial: Using Automatically Created Assets For Ad Creation via @sejournal, @brookeosmundson

Google's recent automatically created assets feature takes the copy writing headache away for advertisers. This tutorial breaks down how and when to use it. The post Google Ads Tutorial: Using Automatically Created Assets For Ad Creation appeared first on Search Engine Journal. Go to Source Author: Brooke Osmundson Blog Name:...

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advertising, Analytics & Conversion, Microsoft, PPC

Microsoft Ads to launch UET Insights dashboard with new traffic data

Microsoft Ads will start collecting more website data through its Universal Event Tracking Tag to power UET Insights, a new dashboard for advertisers to launch in June. The dashboard. Data will be available in near real-time and won’t be sampled on the new dashboard. It will include these metrics: Session...

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Analytics & Data, News, PPC

Microsoft Introduces Insights For Universal Event Tracking Tags via @sejournal, @kristileilani

Learn more about new website insights available through Microsoft's Universal Event Tracking tag to help advertisers understand user engagement from ad campaigns. The post Microsoft Introduces Insights For Universal Event Tracking Tags appeared first on Search Engine Journal. Go to Source Author: Kristi Hines Blog Name: Search Engine Journal SEO, Search...

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