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Facebook, Instagram, meta, PPC

Meta blames weak advertising demand, rivals for Q4 2022 revenue decline

Weak advertising demand and competition from TikTok and other rivals yielded lower fourth quarter revenue and profit for Meta, Facebook’s parent company.  Ad revenue was down 4% to $31.3 billion at Meta’s advertising-supported properties, including   Facebook, Instagram, Messenger, and WhatsApp. Advertising revenue was 97% of Meta’s total revenue in...

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News, PPC

New Google Ads Feature: Account-Level Negative Keywords via @sejournal, @MattGSouthern

Google Ads introduces account-level negative keywords worldwide, providing advertisers with greater brand safety and suitability. The post New Google Ads Feature: Account-Level Negative Keywords appeared first on Search Engine Journal. Go to Source Author: Matt G. Southern Blog Name: Search Engine Journal SEO, Search Marketing News and Tutorials Blog Post...

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PPC, Search marketing history, SEO

This day in search marketing history: January 30

Analytics firm Jumpshot shuts down In 2020, following critical articles about its data collection and sales practices, analytics firm Jumpshot was shut down by its parent company Avast. Jumpshot was made famous within the SEO industry by SparkToro founder Rand Fishkin’s (heavily criticized and widely circulated) zero-click analysis and presentations. Articles...

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