PPC Archives - All The Way Digital

03 Jun

Ask Instacart brings generative AI to Instacart’s search experience

June 3, 2023
Posted by Web

Instacart is adding generative AI to its search experience. Called Ask Instacart, the new search feature is designed to help answer shoppers’ grocery-related questions and give a boost to sponsored product campaigns. How it works. Just like with Google and Microsoft Bing, Instacart users will be able to search via...

01 Jun

PPC, SEO

We turned Search Engine Land into a chatbot

June 1, 2023
Posted by Web

Introducing the first generative AI chatbot for search marketers – the Search Engine Land ChatBot. Launched today in beta, we’re excited for you to test it out. About the chatbot. Our bot has been trained on the Search Engine Land content, allowing you to explore, experiment and learn more about search...

01 Jun

Google, Google Ads, PPC

Google modifies shopping ads policies to enhance transparency

June 1, 2023
Posted by Web

Google has updated its Shopping ads Policy Center and free listings Policy Center to improve transparency for advertisers and retailers. These updates provide clearer information about how Google enforces its policies. What’s new. Google has clarified the YouTube Shopping ads requirements and Discovery product ads format requirements...

01 Jun

PPC

Diversifying your B2B paid media portfolio: When does it make sense?

June 1, 2023
Posted by Web

Today’s economic headwinds make it more tempting to test new ad platforms, explore “shiny” new products and revise your original B2B marketing strategy. For risk-averse or conservative marketers, trying something new can be intimidating. Here are key considerations before expanding your B2B portfolio. Assessing your readiness for...

01 Jun

News, PPC

Google Ads Tutorial: Using Automatically Created Assets For Ad Creation via @sejournal, @brookeosmundson

June 1, 2023
Posted by Web

Google's recent automatically created assets feature takes the copy writing headache away for advertisers. This tutorial breaks down how and when to use it. The post Google Ads Tutorial: Using Automatically Created Assets For Ad Creation appeared first on Search Engine Journal. Go to Source Author: Brooke Osmundson Blog Name:...

30 May

advertising, Analytics & Conversion, Microsoft, PPC

Microsoft Ads to launch UET Insights dashboard with new traffic data

May 30, 2023
Posted by Web

Microsoft Ads will start collecting more website data through its Universal Event Tracking Tag to power UET Insights, a new dashboard for advertisers to launch in June. The dashboard. Data will be available in near real-time and won’t be sampled on the new dashboard. It will include these metrics: Session...

30 May

Analytics & Data, News, PPC

Microsoft Introduces Insights For Universal Event Tracking Tags via @sejournal, @kristileilani

May 30, 2023
Posted by Web

Learn more about new website insights available through Microsoft's Universal Event Tracking tag to help advertisers understand user engagement from ad campaigns. The post Microsoft Introduces Insights For Universal Event Tracking Tags appeared first on Search Engine Journal. Go to Source Author: Kristi Hines Blog Name: Search Engine Journal SEO, Search...

27 May

Google, Microsoft, PPC, SEO

Google Search of today won’t exist in 10 years, says DeepMind co-founder

May 27, 2023
Posted by Web

Google will look much different in 2033 – where conversation is the interface rather than the search box. That’s according to Mustafa Suleyman, cofounder of DeepMind (which Google bought in 2014), in an interview on the No Priors Podcast. Why we care. ChatGPT, the new Bing and Google’s...

25 May

PPC, SEO

3 key trends impacting search marketing today

May 25, 2023
Posted by Web

Marketers have relied on paid and organic search to deliver steady results time and again over the past decade. Changes occurred gradually, giving marketers ample time to adapt their strategies. But today, the pace of change in search marketing is accelerating, with more shifts expected in the...

24 May

Google, Google Ads, PPC

Google Marketing Live 2023: Everything you need to know

May 24, 2023
Posted by Web

The core component of this year’s Google Marketing Live (GML) event can be summed up with just two letters: AI. There will soon be AI here, AI there and AI everywhere in your Google Ads account. Following the trend of Google I/O, the majority of the announcements today featured some...

Ask Instacart brings generative AI to Instacart’s search experience

We turned Search Engine Land into a chatbot

Google modifies shopping ads policies to enhance transparency

Diversifying your B2B paid media portfolio: When does it make sense?

Google Ads Tutorial: Using Automatically Created Assets For Ad Creation via @sejournal, @brookeosmundson

Microsoft Ads to launch UET Insights dashboard with new traffic data

Microsoft Introduces Insights For Universal Event Tracking Tags via @sejournal, @kristileilani

Google Search of today won’t exist in 10 years, says DeepMind co-founder

3 key trends impacting search marketing today

Google Marketing Live 2023: Everything you need to know

History Of ChatGPT: A Timeline Of The Meteoric Rise Of Generative AI Chatbots via @sejournal, @kristileilani

Claude Instant With 100k Tokens Outperforms Leading Generative AI Chatbots via @sejournal, @kristileilani

Lessons From Cool Cats: From Creative to Business and Beyond

Ask Instacart brings generative AI to Instacart’s search experience

Bing Chat increases chat turns, adds visuals to travel queries and expands Bing Image Creator

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