PPC Archives - All The Way Digital

08 Dec

Google is rolling out programmatic bidding for limited ads

December 8, 2023
Posted by Web

Google AdMob will support programmatic bidding on inventory eligible for limited ads in early 2024. This new serving mode enables contextual programmatic demand for publishers serving limited ads and allows demand from: Google Demand. Authorized Buyers. Open Bidders. SDK Bidding. Why we care. This feature offers publishers the chance to potentially...

08 Dec

Google, Google Ads, Paid Social, PPC

GA4 updates explorations date range, data retention settings

December 8, 2023
Posted by Web

Google Analytics 4 has updated its explorations feature and data retention settings. When you save an exploration with a preset date range (like the last 28 days), GA4 will now display data from the last 28 days from when you opened the exploration, not from when you...

08 Dec

Paid Social, PPC

Google Ads gambling and games policy updated

December 8, 2023
Posted by Web

Google Ads is updating its gambling and games policy U.S. country-specifics. Starting Dec. 12, Google announced it will start accepting and running Ads from: Sports betting from state-approved entities in Vermont. Lottery-couriers (who must provide a state license) in Arkansas, Montana, New Jersey and New York. You must apply for certification...

07 Dec

PPC, SEO

Google is testing its Gemini AI model in Search

December 7, 2023
Posted by Web

Google today announced Gemini, a multimodal large language model, and confirmed the AI model will be added to Search and Ads next year. Gemini in Search. Gemini will become available in Search, Ads and other Google products in the coming months. Meanwhile, Google Search is already testing...

07 Dec

Google, Google Ads, Paid Social, PPC

Google advertisers can now opt out of Search Network

December 7, 2023
Posted by Web

Google is allowing advertisers to opt out of the Search Network. This decision comes in the wake of an Adalytics report claiming that Google search ads appeared on inappropriate non-Google websites through the search partner sites, creating potential risks for brand safety. The flagged websites referenced...

07 Dec

Google, Google Ads, Paid Social, PPC

Google Analytics 4 audiences are rolled out on Google Ads

December 7, 2023
Posted by Web

Google Analytics 4 audiences can now be easily created and applied directly within Google Ads. You can now build Analytics audiences, including predictive audiences, using the Audience Manager feature and during the campaign creation process, GA announced on X. Why we care. This new capability helps marketers understand...

06 Dec

Google, PPC, SEO

Google’s 2023 releases: A B2B marketer’s review

December 6, 2023
Posted by Web

As 2023 draws near a close, marketers have to admit this about Google: they’ve been busy. Between Bard/SGE headlines and antitrust lawsuit admissions of auction gaming, Google has produced its usual share of releases. Sadly for B2B, most are either aimed at ecommerce/B2C or represent minor improvements...

Google Local Service Ads roll out impression share data

December 5, 2023
Posted by Web

Google has rolled out impression share data for Local Service Ads (LSAs). Impression share is the percentage of times your ad shows up compared to the total number of times it could potentially appear. This data became available on LSAs in November, Ginny Marvin, Google Ads liaison officer, confirmed on...

ChatGPT turns one: How generative AI is revolutionizing PPC

December 5, 2023
Posted by Web

It’s hard to believe it’s only been a year since ChatGPT burst onto the scene and captured the world’s attention with its remarkably adept chatbot that generates human-like text on command. Once users moved on from trying the chatbot for silly things like writing jokes or letters in Shakespeare’s...

02 Dec

Google, Paid Social, PPC

Google Merchant Center Next will soon support rules and supplemental feeds

December 2, 2023
Posted by Web

Google Merchant Center Next will support rules and supplemental feeds early next year. The predecessor version, Google Merchant Center, is still used by some advertisers and already supports these new features. Google Merchant Center Next (GMC Next), a simplified version of Merchant Center, was unveiled in...

Google is testing its Gemini AI model in Search

Google’s 2023 releases: A B2B marketer’s review

ChatGPT turns one: How generative AI is revolutionizing PPC

Daily Search Forum Recap: December 8, 2023

Search News Buzz Video Recap: Google Gemini, Bing Deep Search, Google Reviews Winter Blast Update, Google Ads Search Partner Network, Ranking, Ads & More

Google November 2023 Reviews Update Completed After 29 Days

Google’s Alternative Feeds, Secondary SERPs & Current Tracking Challenges

Google Things To Know Snippets & Results Expansion

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