2020, 2021, AI, Core Web Vitals, COVID-19 and digital marketing, Digital Marketing, DuckDuckGo, eCommerce, evergreen content, Google, Image Search, Industry, organic search, Paid Search, PPC, search algorithms, search engine, SEO, SEO in 2021, SERPs, structured data, the future of SERPs

SEO takeaways from 2020: A review of the most unusual year for search

30-second summary: Google launched over 4,000 search improvements and new features throughout 2020. Baidu continued to crack down on poor quality sites with its 2020 updates its StrongWind algorithm was introduced to control aggregator content from malicious sites. Bing attempted to build on its approximately 2.8% global search engine market...

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Affiliate Marketing, Analytics, audience targeting, consumer behavior, conversion tracking, Cost Per Acquisition (CPA), customer acquisition, data analysis, Digital Marketing, event tracking, evergreen content, Google AdWords, Google Analytics, Google Analytics guide, Guide, lookalike audiences, PPC, ROAs, ROI Marketing

What affiliate marketers have missed about Google Analytics

30-second summary: Affiliate marketers can use Google Analytics to do the following – Google Event Tracking to monitor on-site engagements, Google Dashboards for analyzing user behavior, and build custom Audiences for improving audience retargeting. As an affiliate marketer, Google Analytics does not provide you with off-site tracking, so you can’t see...

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advertising, agency, Analytics & ROI Analysis, Content, Content Marketing, conversion optimization, Digital Marketing, Inbound Marketing, increase sales, Leadership, local search, marketing, PPC, Sales, sales funnel, SEO, Social media, social media advertising, Social Media Marketing, Web Design

Who Mentors the Mentor?

... Read More... The post Who Mentors the Mentor? appeared first on Search Engine People Blog. Go to Source Author: Jennifer Osborne Blog Name: Search Engine People Blog Canada's Search and Social Media Authority Blog Post added on January 5, 2021 at 3:07 am | Powered by All The Way Digital

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advertising, agency, Analytics & ROI Analysis, Content, Content Marketing, conversion optimization, Digital Marketing, Inbound Marketing, increase sales, local search, marketing, PPC, Sales, sales funnel, SEO, Social media, social media advertising, Social Media Marketing, Web Design, website speed

How Important is Content for SEO?

... Read More... The post How Important is Content for SEO? appeared first on Search Engine People Blog. Go to Source Author: Amanda Desouza Blog Name: Search Engine People Blog Canada's Search and Social Media Authority Blog Post added on January 5, 2021 at 3:07 am | Powered by All The Way Digital

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advertising, agency, Analytics & ROI Analysis, Content, Content Marketing, conversion optimization, Digital Marketing, Inbound Marketing, increase sales, local search, marketing, PPC, Sales, sales funnel, SEO, Social media, social media advertising, Social Media Marketing, Web Design, website speed

Toronto Companies are Investing in SEO to Survive COVID-19

... Read More... The post Toronto Companies are Investing in SEO to Survive COVID-19 appeared first on Search Engine People Blog. Go to Source Author: Amanda Desouza Blog Name: Search Engine People Blog Canada's Search and Social Media Authority Blog Post added on January 5, 2021 at 3:07 am | Powered by All...

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advertising, agency, Analytics & ROI Analysis, Content, Content Marketing, conversion optimization, Digital Marketing, Inbound Marketing, increase sales, local search, marketing, PPC, Sales, sales funnel, SEO, Social media, social media advertising, Social Media Marketing, Web Design, website speed

What is Digital Transformation?

... Read More... The post What is Digital Transformation? appeared first on Search Engine People Blog. Go to Source Author: Amanda Desouza Blog Name: Search Engine People Blog Canada's Search and Social Media Authority Blog Post added on January 5, 2021 at 3:07 am | Powered by All The Way Digital

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advertising, agency, Analytics & ROI Analysis, Content, Content Marketing, conversion optimization, Digital Marketing, Inbound Marketing, increase sales, local search, marketing, PPC, Sales, sales funnel, SEO, Social media, social media advertising, Social Media Marketing, Web Design, website speed

How has COVID-19 Shifted Digital Marketing?

... Read More... The post How has COVID-19 Shifted Digital Marketing? appeared first on Search Engine People Blog. Go to Source Author: Ruhi Van Andel Blog Name: Search Engine People Blog Canada's Search and Social Media Authority Blog Post added on January 5, 2021 at 3:07 am | Powered by All The Way...

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direct to consumer (DTC), eCommerce, Google, Google My Business, Google Shopping, Industry, local search, local seo, Paid Search, PPC, Search engines, SEO, SERPs

Search engine saturation: The ever evolving SERP and how brands are responding

30-second summary: The evolution of search results in addition to this crazy pandemic has changed search results more than ever. Including new features to drill down by brand, see news, and reviews. Brands who appear in both paid and organic listings were at the lowest level in 11 years with just...

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