24 Mar
PPC

6 new Reddit Ads Manager features

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Reddit has announced a series of updates to its Ads Manager to accommodate its growing global advertising business and cater to the diverse needs of its advertisers. These changes are effective immediately and offer specific improvements for self-service clients and international advertisers. New features introduced in Reddit’s...

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24 Mar
Display, Google Ads, Google Shopping, google shopping ads, PPC

3 new Google Discovery ads features

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Google Discovery ads have been updated with new features to help brands stand out on our most engaging ad surfaces, including Product feeds that spark audience interest Product-level reporting and data-driven attribution Measure incremental impact through Conversion Lift experiments New, engaging layouts & product feeds. Advertisers can leverage various layouts, such as...

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24 Mar
Influencer Marketing, Paid Social, PPC, Sponsored White Papers & Webinars

Make sense of your marketing with the 101 Guide to Marketing Attribution by Digital Marketing Depot

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Every marketer measures the impact of their activity but do they truly know the effectiveness of their activity and advertising spend? For the majority of marketers, the overwhelming answer is no. On average, marketers estimate they waste over one quarter of their budget (26%) on ineffective channels and strategies,...

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23 Mar
Instagram, PPC

Instagram launched Reminder ads and initiates testing for Search Result Ads

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Instagram unveiled two new ad products to offer businesses additional avenues for discovery and increased visibility – Reminder Ads and Search Result Ads. Reminder Ads. Instagram collaborated with brands like Starz to experiment with a unique ad format, streamlining the process for businesses to announce, remind, and inform users about...

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23 Mar
News, PPC

Microsoft Introduces Category-Based Targeting For Search Ads via @sejournal, @MattGSouthern

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Microsoft's new search advertising solution for retailers can improve campaign performance with category-based targeting and boosted bids. The post Microsoft Introduces Category-Based Targeting For Search Ads appeared first on Search Engine Journal. Go to Source Author: Matt G. Southern Blog Name: Search Engine Journal SEO, Search Marketing News and Tutorials Blog...

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22 Mar
PPC

PPC salaries 2023: How much do in-house, self-employed, and agency search marketers make

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Determining how much you should be compensated can be challenging, awkward, and sometimes even intimidating, as it requires balancing personal expectations with industry standards and organizational constraints. However, a recent PPC salary survey might offer some insights, enabling you to decide whether to negotiate a pay raise or explore...

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