Reddit has announced a series of updates to its Ads Manager to accommodate its growing global advertising business and cater to the diverse needs of its advertisers. These changes are effective immediately and offer specific improvements for self-service clients and international advertisers.
New features introduced in Reddit’s...
As the sun begins to set on Google Analytics Universal Analytics (UA), businesses are (or should be) gearing up for the transition to Google Analytics 4 (GA4).
With just 100 days left until UA is officially retired, it’s crucial for organizations of all sizes to understand the...
Google Discovery ads have been updated with new features to help brands stand out on our most engaging ad surfaces, including
Product feeds that spark audience interest
Product-level reporting and data-driven attribution
Measure incremental impact through Conversion Lift experiments
New, engaging layouts & product feeds. Advertisers can leverage various layouts, such as...
Every marketer measures the impact of their activity but do they truly know the effectiveness of their activity and advertising spend? For the majority of marketers, the overwhelming answer is no. On average, marketers estimate they waste over one quarter of their budget (26%) on ineffective channels and strategies,...
Google Analytics has increased the number of Properties that can be added to an account, from the previous default value of 100 to 2000.
What’s changed. This modification provides greater flexibility in managing Properties and eliminates the need to seek support for additional capacity. Moreover, a...
Instagram unveiled two new ad products to offer businesses additional avenues for discovery and increased visibility – Reminder Ads and Search Result Ads.
Reminder Ads. Instagram collaborated with brands like Starz to experiment with a unique ad format, streamlining the process for businesses to announce, remind, and inform users about...
Microsoft's new search advertising solution for retailers can improve campaign performance with category-based targeting and boosted bids.
The post Microsoft Introduces Category-Based Targeting For Search Ads appeared first on Search Engine Journal.
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Author: Matt G. Southern
Blog Name: Search Engine Journal
SEO, Search Marketing News and Tutorials
Google Search Console to show event rich results errors for missing locations
2022: Google Search Console’s rich results report could now show you more warnings for event structured data markup if the event is missing a location.
Merchant Center can now be linked to Google Analytics 4
Determining how much you should be compensated can be challenging, awkward, and sometimes even intimidating, as it requires balancing personal expectations with industry standards and organizational constraints. However, a recent PPC salary survey might offer some insights, enabling you to decide whether to negotiate a pay raise or explore...
rel=next/prev was not found on Google. That’s an error.
In 2019, we learned Google had stopped supporting the rel=next/prev markup it had introduced in 2011.
Worse than that, Google hadn’t been using it for indexing for a “number of years,” according to Google’s John Mueller.
All the while,...