To get results from paid search, you’ll need to deliver better campaigns and increase your bids, which drives costs up.
However, increasing your bids won’t always mean more clicks. Eventually, you’ll reach a point where increased bids will only return little to no gain.
This is the law of diminishing...
Google Business Profiles new emergency help attributes for Ukraine support
2022: Google also added hotel attributes to define if hotels offered support to those displaced from Ukraine.
Brands, especially restaurants, need FAQs and ‘coronapages’ fast
2020: It was critical that precautions being taken were discoverable in search results.
Google blocks 3.1 billion ads in a tumultuous 2020, says annual Ads Safety Report
2021: The report listed misinformation around COVID-19 and the political climate, as well as ad fraud, as top concerns.
Schema.org adds coronavirus-related structured data types in version 7.0
2020: “SpecialAnnouncement” and “eventAttendanceMode” could help businesses...
Google has implemented updates to the Auto ads settings panel, making it simpler to distinguish between various ad formats.
What’s new. There are five new changes to the auto ad settings panel.
The first change involves categorizing the formats into two groups based on their behavior....
Google Univeral Analytics: The beginning of the end
In 2022, Google announced its plan to deprecate Universal Analytics on July 1, 2023. (That’s 106 days from today.)
Previously processed data in Universal Analytics will be stored for at least six months after the deprecation date.
Why was Google...
Twitter has launched a new educational series named ‘Unskippable,’ consisting of eight parts focused on video marketing and creating video promotions that stand out on the Twitter feed.
The series is part of Twitter’s free education platform called ‘Flight School,’ which offers insights into key advertising...
Starting on March 15, Microsoft Advertising will be changing the way broad match modifier (BMM) keywords are served for search ads.
What’s happening. Currently, BMM keywords serve as phrase match, but they will now begin to serve as broad match. This change will be rolled out gradually, and Microsoft...
What makes a great SaaS PPC campaign? Check out these recommendations to ensure your account is built to last.
The post How To Build A SaaS PPC Campaign That’s Built To Last appeared first on Search Engine Journal.
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Author: Jonathan Befort
Blog Name: Search Engine Journal
Google rolls out Search Ads 360 integration for Google Analytics 4
2022: Integrating enabled advertisers to see sessions, users and conversions within the context of dimensions such as source, campaign, medium and default channel grouping.
Google refine this search and broaden this search now live in search results
Maintaining top brand positioning can be costly. But reducing brand ad spend opens the door for competitors to take away your terms.
To combat this, savvy PPC advertisers are turning to automated brand bidding to reduce costs and increase profitability without sacrificing market share or revenue.
Don’t let your...