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Google Ads, PPC

Google has introduced bundled ad recommendations

Google has added a “Manage” tab to give advertisers more control and flexibility over how recommendations are applied. Two flexible options. In the new “Manage” tab, Google is giving advertisers two different bundle options with pre-checked recommendation types. Maintain your ads. This option includes recommendations to improve your responsive search...

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News, PPC

Microsoft Ads Unveils New Smart Campaign Features via @sejournal, @brookeosmundson

The newest update to Microsoft Ads Smart Campaigns includes a coveted multi-platform feature, giving them a competitive advantage over Google. The post Microsoft Ads Unveils New Smart Campaign Features appeared first on Search Engine Journal. Go to Source Author: Brooke Osmundson Blog Name: Search Engine Journal SEO, Search Marketing News and...

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PPC, SMX® - Search Marketing Expo & Conference Series

The search marketer’s guide to connected TV: best practices for making the jump

Lack of video creative and imprecise targeting historically meant that channels like paid search were a better use of a limited ad budget for agencies and small businesses. With the growth of connected TV (CTV), and its ability to accurately target and measure performance, the largest...

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Facebook advertising, Google Ads, Instagram, Microsoft Advertising, PPC

New Microsoft feature lets you run ads on Google, Facebook, Instagram

Microsoft just announced Multi-platform, an all-in-one feature available in Smart Campaigns that lets you run ads in Microsoft, Google, Facebook, and Instagram all through the Microsoft interface. Tell me more. The feature isn’t available to all advertisers yet but you can sign up for the waitlist here. Multi-channel advertising has...

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