PPC Archives - Page 3 of 50 - All The Way Digital

PPC is a tough game – you have to accept it

March 21, 2023
Posted by Web

To get results from paid search, you’ll need to deliver better campaigns and increase your bids, which drives costs up. However, increasing your bids won’t always mean more clicks. Eventually, you’ll reach a point where increased bids will only return little to no gain. This is the law of diminishing...

18 Mar

PPC, Search marketing history, SEO

This day in search marketing history: March 18

March 18, 2023
Posted by Web

Google Business Profiles new emergency help attributes for Ukraine support 2022: Google also added hotel attributes to define if hotels offered support to those displaced from Ukraine. Brands, especially restaurants, need FAQs and ‘coronapages’ fast 2020: It was critical that precautions being taken were discoverable in search results. Video: Martha...

17 Mar

PPC, Search marketing history, SEO

This day in search marketing history: March 17

March 17, 2023
Posted by Web

Google blocks 3.1 billion ads in a tumultuous 2020, says annual Ads Safety Report 2021: The report listed misinformation around COVID-19 and the political climate, as well as ad fraud, as top concerns. Schema.org adds coronavirus-related structured data types in version 7.0 2020: “SpecialAnnouncement” and “eventAttendanceMode” could help businesses...

17 Mar

Display, Google, Google Ads, PPC

5 new updates to Google AdSense Auto Ads

March 17, 2023
Posted by Web

Google has implemented updates to the Auto ads settings panel, making it simpler to distinguish between various ad formats. What’s new. There are five new changes to the auto ad settings panel. The first change involves categorizing the formats into two groups based on their behavior....

16 Mar

PPC, Search marketing history, SEO

This day in search marketing history: March 16

March 16, 2023
Posted by Web

Google Univeral Analytics: The beginning of the end In 2022, Google announced its plan to deprecate Universal Analytics on July 1, 2023. (That’s 106 days from today.) Previously processed data in Universal Analytics will be stored for at least six months after the deprecation date. Why was Google...

16 Mar

PPC, Twitter

Twitter launches new ‘Unskippable’ video marketing series

March 16, 2023
Posted by Web

Twitter has launched a new educational series named ‘Unskippable,’ consisting of eight parts focused on video marketing and creating video promotions that stand out on the Twitter feed. The series is part of Twitter’s free education platform called ‘Flight School,’ which offers insights into key advertising...

Microsoft Ads broad match modifier keywords now serving ad broad match

March 16, 2023
Posted by Web

Starting on March 15, Microsoft Advertising will be changing the way broad match modifier (BMM) keywords are served for search ads. What’s happening. Currently, BMM keywords serve as phrase match, but they will now begin to serve as broad match. This change will be rolled out gradually, and Microsoft...

16 Mar

Paid Media, PPC

How To Build A SaaS PPC Campaign That’s Built To Last

March 16, 2023
Posted by Web

What makes a great SaaS PPC campaign? Check out these recommendations to ensure your account is built to last. The post How To Build A SaaS PPC Campaign That’s Built To Last appeared first on Search Engine Journal. Go to Source Author: Jonathan Befort Blog Name: Search Engine Journal SEO, Search...

15 Mar

PPC, Search marketing history, SEO

This day in search marketing history: March 15

March 15, 2023
Posted by Web

Google rolls out Search Ads 360 integration for Google Analytics 4 2022: Integrating enabled advertisers to see sessions, users and conversions within the context of dimensions such as source, campaign, medium and default channel grouping. Google refine this search and broaden this search now live in search results 2022:...

How to get 1 in 5 dollars back on brand search by Digital Marketing Depot

March 15, 2023
Posted by Web

Maintaining top brand positioning can be costly. But reducing brand ad spend opens the door for competitors to take away your terms. To combat this, savvy PPC advertisers are turning to automated brand bidding to reduce costs and increase profitability without sacrificing market share or revenue. Don’t let your...

PPC is a tough game – you have to accept it

This day in search marketing history: March 18

This day in search marketing history: March 17

5 new updates to Google AdSense Auto Ads

This day in search marketing history: March 16

Twitter launches new ‘Unskippable’ video marketing series

Microsoft Ads broad match modifier keywords now serving ad broad match

How To Build A SaaS PPC Campaign That’s Built To Last

This day in search marketing history: March 15

How to get 1 in 5 dollars back on brand search by Digital Marketing Depot

How to Find Content Ideas for Your Social Media Marketing

Brand safety in video game advertising

Domain Authority is dead: Focus on SEO content that ranks by Cynthia Ramsaran

Google launches Perspectives, About this author and more ways to verify information

Google delays enforcement of Government documents and official services policy

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