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27 Mar
Cost Per Click Product Listing Ads, CPC, cross channel marketing, customer journey, Digital Marketing, Facebook, Google, Microsoft Ads, Paid Ads, paid social media, PPC, Research, search marketing, SEO, Social

Cross-channel marketing: why you shouldn’t put all your eggs in the Google basket

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30-second summary: Very few SMBs use multiple channels for their online advertising Facebook is the most effective channel based on the cost for CPM and CPC It’s important to remember that every business is unique when it comes to deciding on budget allocation For any business in the software as a service (SaaS)...

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17 Mar
conversion optimization, Digital Advertising, Digital Marketing, display advertising, Google, Google Ads, Google Ads tips, Google Shopping, google shopping ads, offline conversion tracking, PPC, SERPs, Sponsored, YouTube advertising

The five latest Google Ads features and how to make the most of them

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30-second summary: Make no mistake, Google Shopping is still mostly a paid PPC channel, but you can also enjoy its free traffic Video and display formats are not the type of ad you think of when it comes to online acquisition They are more popular for brand awareness and influence targets All conversions...

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05 Mar
advertising, agency, Analytics & ROI Analysis, Content, Content Marketing, conversion optimization, Digital Marketing, Inbound Marketing, increase sales, local search, marketing, PPC, Sales, sales funnel, SEO, Social media, social media advertising, Social Media Marketing, Web Design, website speed

Search Engine People Wins Clutch Best Digital Marketing Agency Award

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... Read More... The post Search Engine People Wins Clutch Best Digital Marketing Agency Award appeared first on Search Engine People Blog. Go to Source Author: Amanda Desouza Blog Name: Search Engine People Blog Canada's Search and Social Media Authority Blog Post added on March 5, 2021 at 3:05 am | Powered by...

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02 Mar
campaign budget optimization (CBO), conversion optimization, Google AdWords, Google networks, keyword optimization, keyword targeting, Paid Search, paid search ad copy, paid search ads, PPC

How to best utilize the networks within Google AdWords

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30-second summary: Google networks can be tricky when deciding which ones are best for your goals and budget Three tips that will help you to utilize the networks strategically You first need to understand the difference before selecting a network Clean data is key when analyzing performance, so it is best to keep...

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27 Feb
AI, Digital Marketing, Google, paid marketing, PPC, PPC campaign optimization

Three critical PPC trends to watch for in 2021

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30-second summary: The PPC world is ever-changing. Today’s trends may not be in the picture tomorrow People will start focusing more on the buyer’s journey and use it to its full potential Automation and AI will be a key trend in 2021 Many things have turned topsy-turvy after witnessing a year full of...

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23 Feb
AI, AI in digital marketing, Digital Marketing, PPC, search intent, SEO, site navigation, User Experience (Ux)

How marketers can start using AI for stronger results

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30-second summary: AI has entered mainstream use in a variety of industries, and marketing is no different There are plenty of ways marketers can start leveraging AI for stronger results In this post, we take a look at four simple yet effective ways you can get started using AI to supercharge your...

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16 Feb
Digital Marketing, eCommerce, Google, PPC, search engine marketing (SEM), search strategy, SEO, SERPs

The relation between ecommerce, SEO and SEM

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30-second summary: What’s the difference between SEO and SEM? What are the elements of a successful search strategy? How can marketers choose a winning formula for their business goals? Goodway Group’s Search Center of Excellence, Lisa Little helps you find the answers. What’s the difference between SEO and SEM? Why should...

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12 Feb
campaign strategy, case study, Digital Marketing, Industry, Paid Search, PPC, Schneider Electric, search engine marketing (SEM), Strategy

Case study: Schneider Electric’s digital transformation through centralized search

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30-second summary: Digital transformation affords businesses opportunities to make genuine connections with customers through personalized marketing experiences. Digital buyer behavior is changing, with increased consumer expectations for digital-only interactions and reduced tolerance for traditional sales tactics like cold-calling. Paid search is a fast-growing channel that warrants a data-driven approach to strategy and...

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11 Feb
machine learning (ML), PPC, ROI Marketing, Smart Bidding

Smart Bidding: Five ways machine learning improves PPC advertising

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30-second summary: The machine learning-enhanced “Smart Bidding” capabilities available in Google Ads offer an easy way to see the campaign results you want while allowing you to take a more hands-off approach. You can use Smart Bidding on the campaign level or, if you prefer, you can apply it to your...

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05 Feb
Affiliate Marketing, BOFU marketing, competitor research, Content, conversion optimization, Digital Marketing, Email Marketing, email marketing tools, evergreen content, keyword optimization, mobile marketing, mobile optimization, PPC, ROI, ROI Marketing, SEO, TOFU, website traffic analysis

Five tips to maximize profits as an affiliate marketer

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30-second summary: The affiliate marketing sector is worth more than $12 billion now and won’t die down anytime soon. Choosing a niche with high revenue potential is key. Focus on search intent and aim for BOFU. Optimize for SEO like your life depends on it. Targeting mobile may be a viable strategy. Are you aware...

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