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PPC

Google Analytics 4 guide for PPC

Like many of you, the first time I looked at Google Analytics 4, I immediately closed it and said, “nope!” A year passed. Then we learned that Universal Analytics was going away in 2023, which finally forced me to explore GA4. It feels like going from Windows to Mac. You...

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PPC, sponsored content, Sponsored White Papers & Webinars

Webinar: Dominate your competition with Google auction insights and search intelligence

Auction insights is a powerful tool we’ve all come to use for understanding campaign performance against competitors. Search intelligence adds another layer of granularity to ensure you’re one step ahead of your competition. Join Sean O’Connor, Senior CSM and Sales Engineer at Adthena, to explore three easy search intelligence tactics...

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Google Ads, PPC

PPC Survey: Adoption of Google Ads automation high, marketers unhappy with recommendations

PPCsurvey.com has just released a new State of PPC Global Report for 2022. It includes input from more than 500 PPC specialists from around the globe. The findings cover search marketers’ largest concerns, top priorities, spend data, automation insight and a wealth of information about the most pressing trends...

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