PPC Archives - Page 8 of 13 - All The Way Digital

27 May

Google Analytics 4 guide for PPC

May 27, 2022
Posted by Web

Like many of you, the first time I looked at Google Analytics 4, I immediately closed it and said, “nope!” A year passed. Then we learned that Universal Analytics was going away in 2023, which finally forced me to explore GA4. It feels like going from Windows to Mac. You...

26 May

Facebook advertising, PPC

Spotify, Meta update political ad offerings for 2022 election cycle

May 26, 2022
Posted by Web

Spotify and Meta have made substantial changes to their ad platforms as they brace for the 2022 U.S. midterm elections. These changes will likely impact political ad spending this election cycle. Spotify brings back political advertising. According to an email sent by Spotify to partners this week: Political...

25 May

Google Ads, PPC

3 changes coming to Google Ads audience features

May 25, 2022
Posted by Web

Google Ads is reminding advertisers about some changes to its audience targeting and reporting features. These changes, which were shared via email with advertisers, are fairly minor and some have already started rolling out to accounts. Reuse audiences. Advertisers will be able to reuse audiences across campaigns. When you build...

25 May

Google Ads, PPC

Google Ads bug inflating some cost-per-click (CPCs) for non-US campaigns

May 25, 2022
Posted by Web

Google Ads has a bug of some sorts impacting some a “subset of non-US campaigns” where cost-per-click amounts are incorrectly inflated, the company posted. The notice. Google posted this notice about 30 minutes ago: We’re aware of a problem with Google Ads affecting a significant subset of users. We...

20 May

Google Ads, PPC

New mobile Google ad experiment puts favicon in-line with display URL

May 20, 2022
Posted by Web

Google has confirmed that the search company is experimenting with a new Google Ads label display, this was after this has been spotted in the wild by some in the industry. The test includes different verbiage like “advertisement” and “sponsored” above mobile search ads, instead of just saying “Ads.”...

20 May

Google Ads, PPC

Google Ads issue with access to video pages frontend

May 20, 2022
Posted by Web

Google is current having access issues with video pages in Google Ads. If you currently try to access video pages in Google Ads you will likely be presented with a red banner about an error message. Notice. Google posted this issue over here saying: We’re...

17 May

PPC, sponsored content, Sponsored White Papers & Webinars

Webinar: Dominate your competition with Google auction insights and search intelligence

May 17, 2022
Posted by Web

Auction insights is a powerful tool we’ve all come to use for understanding campaign performance against competitors. Search intelligence adds another layer of granularity to ensure you’re one step ahead of your competition. Join Sean O’Connor, Senior CSM and Sales Engineer at Adthena, to explore three easy search intelligence tactics...

12 May

Google Ads, PPC

Google’s My Ad Center lets users control their ad experience, follow brands

May 12, 2022
Posted by Web

A sleek new My Ad Center experience was announced today at Google’s annual I/O event. It provides users with a handful of options to control the messages being served across selected Google properties. Google users will be able to dictate: Which brands and topics they like.The amount of personalization they...

09 May

Google Ads, PPC

Google’s Responsive Display Ad go vertical for a better mobile experience

May 9, 2022
Posted by Web

The popular automatic display ad type Responsive Display Ads (RDAs) will be undergoing a major transformation in the second half of this year. RDAs have been the default display option since 2018 and these new enhancements are geared toward a better mobile offering for advertisers. Portrait images and videos now...

05 May

Google Ads, PPC

PPC Survey: Adoption of Google Ads automation high, marketers unhappy with recommendations

May 5, 2022
Posted by Web

PPCsurvey.com has just released a new State of PPC Global Report for 2022. It includes input from more than 500 PPC specialists from around the globe. The findings cover search marketers’ largest concerns, top priorities, spend data, automation insight and a wealth of information about the most pressing trends...

Google Analytics 4 guide for PPC

Spotify, Meta update political ad offerings for 2022 election cycle

3 changes coming to Google Ads audience features

Google Ads bug inflating some cost-per-click (CPCs) for non-US campaigns

New mobile Google ad experiment puts favicon in-line with display URL

Google Ads issue with access to video pages frontend

Webinar: Dominate your competition with Google auction insights and search intelligence

Google’s My Ad Center lets users control their ad experience, follow brands

Google’s Responsive Display Ad go vertical for a better mobile experience

PPC Survey: Adoption of Google Ads automation high, marketers unhappy with recommendations

How to Start Marketing Your Business in the Metaverse

How to optimize your ecommerce site for better indexing

Webinar: What ad channels work best for your brand?

What percentage of your budget should go toward SEO?

Top technical SEO issues every webmaster should master

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