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29 Apr
expert commentary, Google, Google algorithms, Google updates, Industry, psychology, ranking factors, Reddit, SEO, SEO community, SEO myths, Twitter

Why we’re hardwired to believe SEO myths (and how to spot them!)

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Give someone a fish and they’ll EAT for one day. Teach someone to fish and they’ll EAT for a lifetime. Yes, that’s an SEO pun. It’s also the goal of this article. If you pop into either of the fantastic SEO communities on Twitter or LinkedIn, you’ll inevitably encounter some...

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23 Feb
A/B Testing, Content, Content analysis, conversion rate optimization (CRO), customer experience, customer experience optimization (CXO), data analytics, data strategy, data-driven search strategy, Digital Marketing, expert commentary, Google, page speed optimization, ranking factors, ROI Marketing, SEO, SEO case studies, User Experience (Ux), Website Analysis

Six data-driven SEO strategies that optimize conversion rates

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30-second summary: Since Google now focuses heavily on user experience, using data as a pillar to uncover consumer insights will drive your digital marketing success However, marketing teams still need to understand these sources and their areas of impact on the consumer’s experience Atul Jindal helps you cover the ground with his...

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05 Jan
2022, Content, Core Web Vitals (CWV), Google, Google updates, Industry, Mobile, page experience update, page speed, page title, Product Reviews update, ranking factors, Search, SEO, SEO myths, title tags, User Experience (Ux)

The not-so-SEO checklist for 2022

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30-second summary: With several Google algorithm updates in 2021 its easy to fall into a dangerous trap of misconceptions One factor that still remains constant is the value Google places on great content Core Web Vitals aren’t the end-all of ranking factors but a tiebreaker Read this before you create your SEO strategy...

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03 Apr
Core Web Vitals (CWV), evergreen content, Google, Google page experience, Google Search Engine, Google updates, Industry, industry insights, Mobile, mobile-first, National Retail Federation, page experience update, ranking factors, Research, Search, search experience, Search UX, SEO, SEO strategy, SERPs, User Experience (Ux)

Mobile-first and Core Web Vitals: connecting the dots for page experience success

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30-second summary: The Mobile Experience is critical for all categories when looking at Core Web Vitals (CWV) Image compression seems to be a leading challenge for leading brands Pages doing well for CWV tend to be informational in nature Retail, in particular, could see significant disruption if second-tier retailers receive a boost Across all...

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06 Feb
2021, antitrust, Apple, evergreen content, Google, Google search, Local, ranking factors, search engine, search engine ranking, SEO, SEO in 2021, SEO trends, SERPs

The future of Google and what it means for search

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30-second summary: Something that all of us in the search industry are guilty of is our over-reliance on Google telling us what is coming next. Understanding Google’s considerations as a business, provide context to many of its recent decisions and provides a sense of what is coming down...

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28 Jan
CTR, Google, Increase Search Engine Rankings, meta content, organic search, ranking factors, search intent, SEO, SEO tips, SERPs

Five hacks to enhance your organic CTR and rankings in SERPs

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30-second summary: Issues with increasing your site’s organic traffic may be attributed to low organic CTRs. Creative title tags helps your site create a positive first impression. Limit your meta description to under 160 characters to avoid truncation. A well-optimized, keyword-rich URL can increase organic CTRs by 45%. Leverage the power...

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23 Jan
app store algorithm, App Store Optimization (ASO), Apple store, Content Marketing, data analytics, Digital Marketing, Facebook Ads, Google Apps Marketplace, Google Play store, ranking factors, SEO, Strategy

Four marketing strategies to increase app store downloads and engagement

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30-second summary: App marketing is intensely competitive. There are limited channels to market your app but millions of apps to compete with. It’s important to maximize every opportunity. Like SEO, App Store Optimization involves keyword research and optimization. App developers have limited space for their keywords and much competition to...

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14 Jan
CDN, Core Web Vitals, CSS optimization, evergreen content, font optimization, Google, Google Page Speed, google ranking factors, Guide, image optimization, JavaScript optimization, mobile site speed, Page Speed Insights, ranking factors, SEO, SEO guide, server optimization, site speed, technical seo, Video Optimization, Webfonts, website optimization

Core Web Vitals report: 28 Ways to supercharge your site

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30-second summary: Google plans to roll out the new Core Web Vitals update in early 2021. The overall size, dimensions, load order, and format of your images will drastically affect your PageSpeed score. Loading critical CSS and JS inline can improve the perceived load time of your site. Above-the-fold videos and large background images can...

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08 Jan
Content, Content analysis, content tips, content writing, copywriting, copywriting guide, evergreen content, Google, Guide, ranking factors, Search, semantic search, SEO Content, SERPs

How to analyze on-page copy quality

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30-second summary: Content quality is key to high rankings in Google organic but it is not easy to tell what a search crawler may deem high quality. High-quality content is most surely one that is semantically relevant to a target query and covers the given topic deep enough to satisfy a...

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29 Dec
AMP, contextual search, Core Web Vitals, evergreen content, featured snippets, Google, Google page experience, Google updates, Industry, mobile-first, mobile-first indexing, ranking factors, Search engines, SEO, SEO in 2021, SEO trends, User Experience (Ux), UX SEO, voice search

What to expect from SEO in 2021?

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30-second summary: The pace of technological advances and progress in the SEO sector isn’t slowing down, and you should expect major changes and updates in 2021. Google has already announced two algorithm updates slated for March and May 2021. There are various trends for SEO in 2020 like UX...

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