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Core Web Vitals (CWV), evergreen content, Google, Google page experience, Google Search Engine, Google updates, Industry, industry insights, Mobile, mobile-first, National Retail Federation, page experience update, ranking factors, Research, Search, search experience, Search UX, SEO, SEO strategy, SERPs, User Experience (Ux)

Mobile-first and Core Web Vitals: connecting the dots for page experience success

30-second summary: The Mobile Experience is critical for all categories when looking at Core Web Vitals (CWV) Image compression seems to be a leading challenge for leading brands Pages doing well for CWV tend to be informational in nature Retail, in particular, could see significant disruption if second-tier retailers receive a boost Across all...

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2021, antitrust, Apple, evergreen content, Google, Google search, Local, ranking factors, search engine, search engine ranking, SEO, SEO in 2021, SEO trends, SERPs

The future of Google and what it means for search

30-second summary: Something that all of us in the search industry are guilty of is our over-reliance on Google telling us what is coming next. Understanding Google’s considerations as a business, provide context to many of its recent decisions and provides a sense of what is coming down...

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CTR, Google, Increase Search Engine Rankings, meta content, organic search, ranking factors, search intent, SEO, SEO tips, SERPs

Five hacks to enhance your organic CTR and rankings in SERPs

30-second summary: Issues with increasing your site’s organic traffic may be attributed to low organic CTRs. Creative title tags helps your site create a positive first impression. Limit your meta description to under 160 characters to avoid truncation. A well-optimized, keyword-rich URL can increase organic CTRs by 45%. Leverage the power...

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app store algorithm, App Store Optimization (ASO), Apple store, Content Marketing, data analytics, Digital Marketing, Facebook Ads, Google Apps Marketplace, Google Play store, ranking factors, SEO, Strategy

Four marketing strategies to increase app store downloads and engagement

30-second summary: App marketing is intensely competitive. There are limited channels to market your app but millions of apps to compete with. It’s important to maximize every opportunity. Like SEO, App Store Optimization involves keyword research and optimization. App developers have limited space for their keywords and much competition to...

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CDN, Core Web Vitals, CSS optimization, evergreen content, font optimization, Google, Google Page Speed, google ranking factors, Guide, image optimization, JavaScript optimization, mobile site speed, Page Speed Insights, ranking factors, SEO, SEO guide, server optimization, site speed, technical seo, Video Optimization, Webfonts, website optimization

Core Web Vitals report: 28 Ways to supercharge your site

30-second summary: Google plans to roll out the new Core Web Vitals update in early 2021. The overall size, dimensions, load order, and format of your images will drastically affect your PageSpeed score. Loading critical CSS and JS inline can improve the perceived load time of your site. Above-the-fold videos and large background images can...

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Content, Content analysis, content tips, content writing, copywriting, copywriting guide, evergreen content, Google, Guide, ranking factors, Search, semantic search, SEO Content, SERPs

How to analyze on-page copy quality

30-second summary: Content quality is key to high rankings in Google organic but it is not easy to tell what a search crawler may deem high quality. High-quality content is most surely one that is semantically relevant to a target query and covers the given topic deep enough to satisfy a...

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AMP, contextual search, Core Web Vitals, evergreen content, featured snippets, Google, Google page experience, Google updates, Industry, mobile-first, mobile-first indexing, ranking factors, Search engines, SEO, SEO in 2021, SEO trends, User Experience (Ux), UX SEO, voice search

What to expect from SEO in 2021?

30-second summary: The pace of technological advances and progress in the SEO sector isn’t slowing down, and you should expect major changes and updates in 2021. Google has already announced two algorithm updates slated for March and May 2021. There are various trends for SEO in 2020 like UX...

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