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Advanced PPC Strategies, Apple Search Ads, Conversion Rate Optimization, Conversion Rate Spotlight, conversion tracking, conversions, CPA, PPC Advice, PPC Strategy, Reporting / Conversion Tracking

Apple Search Ads Benchmarks 2021: 6 Insights for App Growth

The App Store is one of the largest app marketplaces in the world, with more than 2 million apps available. While the number continues to grow, making an app or mobile game visible, remains to be one of the biggest challenges mobile publishers face.  Apple Search Ads is a paid...

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Advanced PPC Strategies, Analytics, analytics funnels, automated bidding, Automation, Bid/Budget Management, Big Data, data analysis, Google Ads, Intermediate PPC Strategies, machine-learning, PPC Ad technology, PPC Apps and Tech, reporting, Reporting / Conversion Tracking

What strategic moves are agency leaders making in 2021/22?

Have you ever wondered what other agencies are prioritizing over the next half year and where they want to improve the most? You don’t often get a scoop of your competitors’ strategic priorities, but today you do!  As a technology services provider for digital marketing agencies, we do market research...

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Conversion Rate Optimization, Conversion Rate Optimization with Landing Pages, conversion rates, conversion tracking, ConversionRateOptimization, Facebook, Facebook Ads, Facebook advertising, Facebook Conversion tracking, facebook ppc, Reporting / Conversion Tracking, Uncategorized

Five Tips to Increase your Conversion Rate using Facebook

Facebook is the largest and most influential social media platform, boasting more than 2.85 billion users globally.  A whopping 7M+ million active advertisers leverage Facebook ads to drive conversions. Considering the platform’s massive reach, you can’t miss advertising on Facebook. The average conversion rate of Facebook ads is 9.21%, which...

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Analytics, data analysis, PPC data management, Reporting / Conversion Tracking

Think Big About Cross-Channel Data!

You’ve probably noticed that every single PPC agency out there is “data-driven”. So why is it that most agencies we meet are struggling with data silos that make cross-channel optimization difficult and agency-wide insights near impossible?  We call this the data-driven contradiction: most agencies aspire to be data-driven, yet the technically...

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Advanced PPC Strategies, Reporting / Conversion Tracking, Uncategorized

Not All B2B Conversions Are Equal: How To Determine the Value of a Conversion

How does one determine the value of a form fill, PDF download, or simply interacting with your website? What about MQL and SQL actions? These are all tough questions without the concrete answers that are provided to our eCommerce friends.  I’ll outline two strategies that can help you dive deeper...

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