Every year Google adds more automation and complexity to their ad products.
While it can help day to day campaign management, it comes at the price of readability and control over your campaigns.
Marketers are constantly challenged to find effective ways to maintain control over their campaigns and strategies.
Affiliate marketers can use Google Analytics to do the following – Google Event Tracking to monitor on-site engagements, Google Dashboards for analyzing user behavior, and build custom Audiences for improving audience retargeting.
As an affiliate marketer, Google Analytics does not provide you with off-site tracking, so you can’t see...