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advertising, agency, Conversion, conversion rate, CPA, CPC, CPM, CTR, Digital Advertising, Digital Marketing, jargon, LTV, Paid Ads, Paid Media, paid traffic, paid traffic mastery, Perpetual Traffic, ROAs, ROI, search marketing, SEM, SMM, UTM

Terms Every Paid Traffic Master Must Know

In our Paid Traffic Mastery course, we bring together four of the world’s top paid advertising leaders to share the foundational knowledge you need to know to win with paid traffic. One of the first lessons they share is common terms and acronyms every paid advertising professional should know. These...

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ad targeting, Google, Google Ads, Google Ads tips, keyword strategy, paid search ad copy, paid search ads, PPC, ROAs, SERPs, single keyword ad groups (SKAGs), Sponsored

Google Ads new features: Five tips for your Google Ads campaigns

30-second summary: Every year Google adds more automation and complexity to their ad products. While it can help day to day campaign management, it comes at the price of readability and control over your campaigns. Marketers are constantly challenged to find effective ways to maintain control over their campaigns and strategies. To succeed...

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Affiliate Marketing, Analytics, audience targeting, consumer behavior, conversion tracking, Cost Per Acquisition (CPA), customer acquisition, data analysis, Digital Marketing, event tracking, evergreen content, Google AdWords, Google Analytics, Google Analytics guide, Guide, lookalike audiences, PPC, ROAs, ROI Marketing

What affiliate marketers have missed about Google Analytics

30-second summary: Affiliate marketers can use Google Analytics to do the following – Google Event Tracking to monitor on-site engagements, Google Dashboards for analyzing user behavior, and build custom Audiences for improving audience retargeting. As an affiliate marketer, Google Analytics does not provide you with off-site tracking, so you can’t see...

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