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21 Dec
Digital Marketing, Google SERP features, Industry, People Also Ask (PAA), popular products, PPC, ROI Marketing, search marketing, SEO

Google market pulse for search marketers

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30-second summary: Google is always testing new spots on the page for SERP components In simple terms, the #1 position in organic or paid ads does not guarantee that your paid ad listing will be visible without scrolling Organic position #1 reported by Google Search Console is not the actual position 1...

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22 Nov
cross channel marketing, data strategy, digital PR, Industry, ROI Marketing, SEO

How to use digital PR and cross-channel data to amplify organic growth

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30-second summary: With the right strategy, digital PR can help drive both brand awareness and organic performance During an economic downturn, brand visibility is essential to maintain brand advocacy in the long-term Brands that will come out on top are those that take a cross-channel approach to drive more ROI, using...

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16 Sep
campaign strategy, PPC, ROI Marketing, search marketing

Balancing between paid and organic search for brand success

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30-second summary: Relying on pay-per-click (PPC) advertising for short-term gains and neglecting organic marketing will prove ineffective Before pumping any money into SEO strategy, a business must ensure that its website is fully optimised for user experience Once in a comfortable position, PPC advertising can be used to amplify brand reach by...

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14 Sep
cookieless strategy, ROI Marketing, search advertising, third-party cookies

The inner workings of search advertising in a cookieless world

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30-second summary: As third-party cookies will eventually phase out and marketers search for alternate approaches, they may find themselves lost in a sea of data when attempting to measure and evaluate the impact Focusing on the quality of users instead of attributable conversions can mitigate the inconvenience of losing third-party cookies The...

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23 Jun
ad text optimization, AI, audience groups, automated image optimization, Automation, bid automation, case study, cookie death, customer relationship management (CRM), Google Analytics 4 (GA4), Google Search Ads (SA360), keyword grouping, paid search marketing, ROI Marketing, search marketing, Smart Bidding, Strategy, Testing

How a testing model is driving SEAT and CUPRA’s search marketing performance

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“Will we ever be able to put search marketing strategy in the driver’s seat?” This is almost every search marketer’s dilemma as the community continues to remain at the mercy of Google’s algorithms and updates. SEAT S.A, the Barcelona-based multinational automaker part of the Volkswagen group have innovated a testing...

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04 Jun
B2B, competitor analysis, Content, conversion optimization, Google, influencer commentary, People Also Ask (PAA), ROI Marketing, SEO, SEO for B2B, Strategy

How to drive B2B conversions from your organic traffic

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30-second summary: B2B conversion funnels are long and unpredictable, and your SEO strategy should reflect that Because it takes several touchpoints for a buying decision to be made, a B2B SEO strategy should focus on both informational and commercial phrases Brand-driven search is crucial for your conversions because B2B customers tend to...

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18 Mar
budgeting strategy, Digital Marketing, Google, Google Ads tips, influencer commentary, keyword strategy, landing page optimization, Paid Search, paid search budget, PPC, PPC budget, ROI, ROI Marketing, search intent, SEO

Here’s what an ROI-worthy search advertising budget looks like in 2022

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30-second summary: Digital marketers experience a potential ROI tunnel vision when it comes to search advertising Seriously, do you need to burn dollars over those high-competition keywords? Does it trickle down into actual business? How do you not lose vision and outweigh the paid search cost with your revenue? We’re bringing you the...

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23 Feb
A/B Testing, Content, Content analysis, conversion rate optimization (CRO), customer experience, customer experience optimization (CXO), data analytics, data strategy, data-driven search strategy, Digital Marketing, expert commentary, Google, page speed optimization, ranking factors, ROI Marketing, SEO, SEO case studies, User Experience (Ux), Website Analysis

Six data-driven SEO strategies that optimize conversion rates

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30-second summary: Since Google now focuses heavily on user experience, using data as a pillar to uncover consumer insights will drive your digital marketing success However, marketing teams still need to understand these sources and their areas of impact on the consumer’s experience Atul Jindal helps you cover the ground with his...

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