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ad text optimization, AI, audience groups, automated image optimization, Automation, bid automation, case study, cookie death, customer relationship management (CRM), Google Analytics 4 (GA4), Google Search Ads (SA360), keyword grouping, paid search marketing, ROI Marketing, search marketing, Smart Bidding, Strategy, Testing

How a testing model is driving SEAT and CUPRA’s search marketing performance

“Will we ever be able to put search marketing strategy in the driver’s seat?” This is almost every search marketer’s dilemma as the community continues to remain at the mercy of Google’s algorithms and updates. SEAT S.A, the Barcelona-based multinational automaker part of the Volkswagen group have innovated a testing...

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B2B, competitor analysis, Content, conversion optimization, Google, influencer commentary, People Also Ask (PAA), ROI Marketing, SEO, SEO for B2B, Strategy

How to drive B2B conversions from your organic traffic

30-second summary: B2B conversion funnels are long and unpredictable, and your SEO strategy should reflect that Because it takes several touchpoints for a buying decision to be made, a B2B SEO strategy should focus on both informational and commercial phrases Brand-driven search is crucial for your conversions because B2B customers tend to...

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budgeting strategy, Digital Marketing, Google, Google Ads tips, influencer commentary, keyword strategy, landing page optimization, Paid Search, paid search budget, PPC, PPC budget, ROI, ROI Marketing, search intent, SEO

Here’s what an ROI-worthy search advertising budget looks like in 2022

30-second summary: Digital marketers experience a potential ROI tunnel vision when it comes to search advertising Seriously, do you need to burn dollars over those high-competition keywords? Does it trickle down into actual business? How do you not lose vision and outweigh the paid search cost with your revenue? We’re bringing you the...

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A/B Testing, Content, Content analysis, conversion rate optimization (CRO), customer experience, customer experience optimization (CXO), data analytics, data strategy, data-driven search strategy, Digital Marketing, expert commentary, Google, page speed optimization, ranking factors, ROI Marketing, SEO, SEO case studies, User Experience (Ux), Website Analysis

Six data-driven SEO strategies that optimize conversion rates

30-second summary: Since Google now focuses heavily on user experience, using data as a pillar to uncover consumer insights will drive your digital marketing success However, marketing teams still need to understand these sources and their areas of impact on the consumer’s experience Atul Jindal helps you cover the ground with his...

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Automation, Google, Google Ads, Paid Search, paid search marketing, PPC, ROI Marketing, search management, search marketing strategies, SEO

How you can embrace paid search automation to maximize outcomes

30-second summary: Automation is a hot topic within digital marketing, and Google has more options than ever before for search practitioners to utilize However, there’s still a level of discomfort with handing the keys to the kingdom over As a long-time skeptic myself, I make the argument for automating core components of...

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brand engagement, brand presence, Digital Marketing, influencer commentary, online reputation management (ORM), ROI, ROI Marketing, search engine ranking, search marketing, Social media, Social Media Marketing

Social media marketing: four keys to boost lead generation and sales

30-second summary: Social media has increasingly become a key avenue for the fate of brands’ online performance There is a relation between brand perception, social listening, customer service, and the eventual consumer spending power Here’s how social media marketers can make the most of social channels to drive business value In order to...

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campaign performance optimization, campaign strategy, competitor analysis, Content, data analysis, Digital Marketing, evergreen content, Google, Google Analytics, holiday advertising, holiday marketing, influencer commentary, ROI Marketing, search intent, search rankings, seasonal campaigns, SEO, SERPs

Here’s how you can master your next seasonal digital marketing campaign

30-second summary: To ensure organic visibility for your seasonal pages, start creating, optimizing, and analyzing them now Start creating, organizing, and scheduling seasonal content assets now for a head-start when it’s time to start focusing on driving sales Evaluate your past seasonal content performance to be able to recycle, update, and possibly...

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audience development, audience engagement, Content, Content analysis, content audit, Content Marketing, content strategy, content-marketing strategy, Digital Marketing, evergreen content, Industry, influencer commentary, podcast content, ROI Marketing, Social media, Strategy, Video content

Why killing your content marketing makes the most sense

30-second summary: Most marketers diversify their content programs too quickly, endangering the program from the start Successful content marketers and media companies focus on fewer platform channels Instead of adding more channels, killing off underperforming channels works better Perform a content audit to find out channels in which you should stop creating content The...

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AI, chatbots, conversational data, conversational marketing, Digital Marketing, machine learning (ML), Mobile, natural language processing (NLP), personalization, ROI, ROI Marketing, Sponsored

Going beyond keywords: how conversational insights take the guesswork out of marketing

30-second summary: Keywords represent the tip of the iceberg when it comes to understanding consumer intent Using AI-powered chatbots, conversational data that occurs over messaging channels like Facebook Messenger and Instagram Messaging can give businesses a deeper understanding of what consumers want Below, we’ll discuss how conversational marketing platforms like Spectrm use...

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