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AI, chatbots, conversational data, conversational marketing, Digital Marketing, machine learning (ML), Mobile, natural language processing (NLP), personalization, ROI, ROI Marketing, Sponsored

Going beyond keywords: how conversational insights take the guesswork out of marketing

30-second summary: Keywords represent the tip of the iceberg when it comes to understanding consumer intent Using AI-powered chatbots, conversational data that occurs over messaging channels like Facebook Messenger and Instagram Messaging can give businesses a deeper understanding of what consumers want Below, we’ll discuss how conversational marketing platforms like Spectrm use...

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Analytics, Cross-channel, customer experience optimization (CXO), data analytics, data privacy, Digital Advertising, Digital Marketing, Google, influencer commentary, ROI, ROI Marketing, third-party cookies

Cross-channel and cookieless: How measurement will evolve in 2021

30-second summary: The pandemic has caused major shifts in the way that advertisers operate, making it more critical than ever to be able to prove ROI and make every ad dollar count The inability to track reach and frequency is one of the biggest problems with cross-platform ad...

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Affiliate Marketing, BOFU marketing, competitor research, Content, conversion optimization, Digital Marketing, Email Marketing, email marketing tools, evergreen content, keyword optimization, mobile marketing, mobile optimization, PPC, ROI, ROI Marketing, SEO, TOFU, website traffic analysis

Five tips to maximize profits as an affiliate marketer

30-second summary: The affiliate marketing sector is worth more than $12 billion now and won’t die down anytime soon. Choosing a niche with high revenue potential is key. Focus on search intent and aim for BOFU. Optimize for SEO like your life depends on it. Targeting mobile may be a viable strategy. Are you aware...

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advertising agency, agency, best practices, client acquisition, customer churn, Digital Marketing, Industry, ROI, Sponsored

Five reasons why clients are leaving your agency

30-second summary: If you’re focusing solely on growth, you may not be seeing the huge impact that customer churn has on your agency. Acquiring a new client costs 5X more than retaining an existing one. Service Provider Pro uses their expertise of helping over a thousand agencies with their...

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audience engagement, audience engagement metrics, Brand Awareness, client relationship management, COVID-19, customer relationship management (CRM), Digital Marketing, Facebook, holiday season, holiday shopping, HootSuite, Industry, Insights, Instagram, KPIs, LinkedIn, market insights, metrics, Paid Ads, Paid Advertising, ROI, Social, Social Listening, Social media, social media advertising, social media marketing (SMM), social media metrics, Twitter, YouTube

How C-suite derives business value from social media: Q&A with Hootsuite’s VP of Corporate Marketing, Henk Campher

30-second summary: The pandemic drove people inside their homes and onto social media like never before. Hootsuite has closely been monitoring the changing behaviors of consumers online since the beginning of 2020. We caught up with Henk Campher, VP of Corporate Marketing and Head of Social Impact at Hootsuite, to help you...

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