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19 Apr
ABM, Ad Campaigns, Ad Sequencing, adfraud, Ads, Advanced PPC Strategies, advertising budget, API, artificial intelligence, Audit, B2B, Backlinks, BMM Keywords, brand awa, Brand Awareness, brand design, brand reputation, broken links, Business of PPC, CAC, CEO, CFO, Clicks, CLV, consolidation, consumer behavior, Content Marketing, conversion ranking, cookies, cost of sales, Cost Per Acquisition, CPA, CPC, CPM, Creative Strategy, Creatives, Cross-Channel Communication, CSS, CTA, CTR, customer service, DV360, effective spend, Email Marketing, engagement, engagement ranking, ETAs, facebook metrics, Facebook Reporting, first party data, go-to-market strategy, golden ticket, Google, Google ad optimization, Google Business, Google Certifications, Google Keywords, Google Search Network, GSN, GTM, heroblog, heroconf, HTML, impressions, influencers, Instagram Ads, invalid ad clicks, Javascript, KPI, Leads, link-building, LTV, Marketing Model, marketing plan, marketing search, marketing strategy, meta, metadata, Microsoft Ads, Microsoft Advertising, Mobile Ad Fraud, money, Multifaceted Marketing, Networking, omnichannel, optimization, optimized content, Organic Content, organic search, Paid Content, Paid Media, Paid Search, Paid Social, Pixels, planning, podcasts, ppc advertising, ppc ranking, PPC Strategy, PPC Tips, Prevent Ad Fraud, Purchases, quality ranking, Real-Time Bidding, Reels, Research, responsive search ads, retail media, rising stars, ROI, Rollworks, RSAs, SA360, saas, sale, Sales, SALs, SDK, Search optimization, SEO, SERP, Shopify, Shopping Ads, SKAG, Skills, Social Listening, Social Media Ads, SQL, stop, SWOT, SWOT Analysis, taregeting, team work, third-party data, tickets, TikTok, Top25, Trends, Trends in 2022, URL, USP, UTM, UX design, UX Tricks, webinars, workshops

How To Optimize Your, Google My Business Profile

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Is your Google My Business (GMB) profile optimized for success? GMB is a great way to promote your business online, but only if it’s done correctly. Google is the world’s most-visited website. By creating a Google Business Profile, you can attract new customers through their natural browsing...

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16 Apr
ABM, Ad Campaigns, Ad Sequencing, adfraud, Ads, advertising budget, API, artificial intelligence, Audit, B2B, Backlinks, BMM Keywords, brand awa, Brand Awareness, brand design, brand reputation, broken links, CAC, CEO, CFO, Clicks, CLV, consolidation, consumer behavior, Content Marketing, conversion ranking, Conversion Rate Optimization, Conversion Rate Spotlight, conversion tracking, cookies, cost of sales, Cost Per Acquisition, CPA, CPC, CPM, Creative Strategy, Creatives, Cross-Channel Communication, CSS, CTA, CTR, customer service, Display Network, DV360, effective spend, Email Marketing, engagement, engagement ranking, ETAs, facebook metrics, Facebook Reporting, first party data, go-to-market strategy, golden ticket, Google, Google ad optimization, Google Business, Google Certifications, Google Keywords, Google Search Network, GSN, GTM, Hero Conf, heroblog, heroconf, HTML, Image Ads, impressions, influencers, Instagram Ads, invalid ad clicks, Javascript, KPI, Leads, link-building, LTV, machine-learning, Marketing Model, marketing plan, marketing search, marketing strategy, meta, metadata, Microsoft Ads, Microsoft Advertising, Mobile Ad Fraud, money, Multifaceted Marketing, Networking, omnichannel, optimization, optimized content, Organic Content, organic search, Paid Content, Paid Media, Paid Search, Paid Social, Pixels, planning, podcasts, ppc advertising, ppc ranking, PPC Strategy, PPC Tips, Prevent Ad Fraud, Purchases, quality ranking, RDSA, Real-Time Bidding, Reels, Research, responsive search ads, retail media, rising stars, ROI, Rollworks, RSAs, SA360, saas, sale, Sales, SALs, SDK, Search optimization, SEO, SERP, Shopify, Shopping Ads, SKAG, Skills, Social Listening, Social Media Ads, SQL, stop, SWOT, SWOT Analysis, taregeting, team work, third-party data, tickets, TikTok, Top25, Trends, Trends in 2022, URL, USP, UTM, UX design, UX Tricks, webinars, workshops

Why You Can’t Afford to Ignore Responsive Display Ads

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Despite being the default option when creating a new Display ad in Google Ads, advertisers are still reluctant to use Responsive Display Ads. However, like all things to do with Automation, our arms are gradually being twisted to accept them if we want to guarantee maximum performance in our...

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15 Apr
ABM, Ad Campaigns, Ad Sequencing, adfraud, Ads, advertising budget, API, artificial intelligence, Audit, Automation, B2B, B2B PPC, Backlinks, BMM Keywords, brand awa, Brand Awareness, brand design, brand reputation, broken links, CAC, CEO, CFO, Clicks, CLV, consolidation, consumer behavior, Content Marketing, conversion ranking, cookies, cost of sales, Cost Per Acquisition, CPA, CPC, CPM, Creative Strategy, Creatives, Cross-Channel Communication, CSS, CTA, CTR, customer service, DV360, effective spend, Email Marketing, engagement, engagement ranking, ETAs, facebook metrics, Facebook Reporting, first party data, go-to-market strategy, golden ticket, Google, Google ad optimization, Google Business, Google Certifications, Google Keywords, Google Search Network, GSN, GTM, heroblog, heroconf, HTML, impressions, influencers, Instagram Ads, invalid ad clicks, Javascript, KPI, Leads, link-building, LTV, Marketing Model, marketing plan, marketing search, marketing strategy, meta, metadata, Microsoft Ads, Microsoft Advertising, Mobile Ad Fraud, money, Multifaceted Marketing, Networking, omnichannel, optimization, optimized content, Organic Content, organic search, Paid Content, Paid Media, Paid Search, Paid Social, Pixels, planning, podcasts, ppc advertising, ppc ranking, PPC Strategy, PPC Tips, Prevent Ad Fraud, Purchases, quality ranking, Real-Time Bidding, Reels, Research, responsive search ads, retail media, rising stars, ROI, Rollworks, RSAs, SA360, saas, sale, Sales, SALs, SDK, Search optimization, SEO, SERP, Shopify, Shopping Ads, SKAG, Skills, Social Listening, Social Media Ads, SQL, stop, SWOT, SWOT Analysis, taregeting, team work, third-party data, tickets, TikTok, Top25, Trends, Trends in 2022, Uncategorized, URL, USP, UTM, UX design, UX Tricks, webinars, workshops

Top 5 B2B Link Building Strategies That Actually Work

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Similar to building business relationships, effective link-building strategies work. Only that with link-building, you get to improve your website ranking and drive traffic, rather than sign business cheques. According to 92 percent of marketers, link building will remain an essential ranking factor in five years. Therefore, link building is a...

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12 Apr
ABM, Ad Campaigns, Ad Sequencing, adfraud, Ads, Advanced PPC Strategies, advertising budget, AdWords Leads, API, artificial intelligence, Audit, B2B, Backlinks, BMM Keywords, brand awa, Brand Awareness, brand design, brand reputation, broken links, CAC, CEO, CFO, Clicks, CLV, consolidation, consumer behavior, Content Marketing, conversion funnels, conversion ranking, Conversion Rate Optimization, cookies, cost of sales, Cost Per Acquisition, CPA, CPC, CPM, Creative Strategy, Creatives, Cross-Channel Communication, CSS, CTA, CTR, customer service, DV360, effective spend, Email Marketing, engagement, engagement ranking, ETAs, facebook metrics, Facebook Reporting, first party data, Funnels, go-to-market strategy, golden ticket, Google, Google ad optimization, Google Business, Google Certifications, Google Keywords, Google Search Network, GSN, GTM, heroblog, heroconf, HTML, impressions, Increase Leads, influencers, Instagram Ads, invalid ad clicks, Javascript, KPI, Lead Gen, lead generation, Leads, link-building, LTV, Marketing Model, marketing plan, marketing search, marketing strategy, meta, metadata, Microsoft Ads, Microsoft Advertising, money, Multifaceted Marketing, Networking, omnichannel, optimization, optimized content, Organic Content, organic search, Paid Content, Paid Media, Paid Search, Paid Social, Pixels, planning, podcasts, ppc advertising, ppc ranking, PPC Strategy, PPC Tips, Purchases, quality ranking, Real-Time Bidding, Reels, Reporting / Conversion Tracking, Research, responsive search ads, retail media, rising stars, ROI, Rollworks, RSAs, SA360, saas, sale, Sales, SALs, Search optimization, SEO, SERP, Shopify, Shopping Ads, SKAG, Skills, Social Listening, Social Media Ads, SQL, stop, SWOT, SWOT Analysis, taregeting, team work, third-party data, tickets, TikTok, Top25, Trends, Trends in 2022, URL, USP, UTM, UX design, UX Tricks, webinars, workshops

Five Lead Magnets that Complement Paid Traffic

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If you are using ads to generate sales for a course or any other product, that costs more than $100, a lead magnet should be part of the funnel. As your conversion rates will be higher when you take the time to nurture the lead and build trust before...

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07 Apr
ABM, Ad Campaigns, Ad Sequencing, adfraud, Ads, advertising budget, API, artificial intelligence, audience targeting, Audit, B2B, Backlinks, bidding strategy, BMM Keywords, brand awa, Brand Awareness, brand design, brand reputation, broken links, CAC, CEO, CFO, Clicks, CLV, consolidation, consumer behavior, Content Marketing, conversion ranking, cookies, cost of sales, Cost Per Acquisition, CPA, CPC, CPM, Creative Strategy, Creatives, Cross-Channel Communication, CSS, CTA, CTR, customer service, Demographic Targeting, DV360, effective spend, Email Marketing, engagement, engagement ranking, ETAs, facebook metrics, Facebook Reporting, first party data, Geo Targeting, go-to-market strategy, golden ticket, Google, Google ad optimization, Google Ads, Google Business, Google Certifications, Google Keywords, Google Search Network, GSN, GTM, heroblog, heroconf, HTML, impressions, influencers, Instagram Ads, invalid ad clicks, Javascript, KPI, Leads, link-building, LTV, Marketing Model, marketing plan, marketing search, marketing strategy, meta, metadata, Microsoft Ads, Microsoft Advertising, money, Multifaceted Marketing, Networking, omnichannel, optimization, optimized content, Organic Content, organic search, Paid Content, Paid Media, Paid Search, Paid Social, Pixels, planning, podcasts, ppc advertising, ppc ranking, PPC Strategy, PPC Tips, Purchases, quality ranking, Real-Time Bidding, Reels, Research, responsive search ads, retail media, rising stars, ROI, Rollworks, RSAs, SA360, saas, sale, Sales, SALs, search companion marketing, Search optimization, SEO, SERP, Shopify, Shopping Ads, SKAG, Skills, Social Listening, Social Media Ads, SQL, stop, SWOT, SWOT Analysis, taregeting, team work, third-party data, tickets, TikTok, Top25, Trends, Trends in 2022, URL, USP, UTM, UX design, UX Tricks, webinars, workshops

Google Ads Optimization: Search Campaign Optimization List

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Successful Google Ads campaigns require regular optimization. Often, PPC managers don’t have the processes in place to optimize their Ads campaigns and don’t yield the results of their competitors.  If you want to make the most of Google Ads and the online personalized recommendations they present searchers with, then this...

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05 Apr
ABM, Ad Campaigns, Ad Sequencing, adfraud, Ads, Advanced PPC Strategies, advertising budget, API, artificial intelligence, Audit, B2B, Backlinks, BMM Keywords, brand awa, Brand Awareness, brand design, brand reputation, broken links, CAC, CEO, CFO, Clicks, CLV, consolidation, consumer behavior, Content Marketing, conversion ranking, Conversion Rate Optimization, Conversion Rate Optimization with Landing Pages, conversion tracking, ConversionRateOptimization, cookies, cost of sales, Cost Per Acquisition, CPA, CPC, CPM, Creative Strategy, Creatives, Cross-Channel Communication, CSS, CTA, CTR, customer service, DV360, effective spend, Email Marketing, engagement, engagement ranking, ETAs, facebook metrics, Facebook Reporting, first party data, go-to-market strategy, golden ticket, Google, Google ad optimization, Google Business, Google Certifications, Google Keywords, Google Search Network, GSN, GTM, heroblog, heroconf, HTML, impressions, influencers, Instagram Ads, invalid ad clicks, Javascript, KPI, Landing Pages, Leads, link-building, LTV, Marketing Model, marketing plan, marketing search, marketing strategy, meta, metadata, Microsoft Ads, Microsoft Advertising, money, Multifaceted Marketing, Networking, omnichannel, optimization, optimized content, Organic Content, organic search, Paid Content, Paid Media, Paid Search, Paid Social, Pixels, planning, podcasts, ppc advertising, ppc ranking, PPC Tips, Purchases, quality ranking, Real-Time Bidding, Reels, Reporting / Conversion Tracking, Research, responsive search ads, retail media, rising stars, ROI, Rollworks, RSAs, SA360, saas, sale, Sales, SALs, Search optimization, SEO, SERP, Shopify, Shopping Ads, SKAG, Skills, Social Listening, Social Media Ads, SQL, stop, SWOT, SWOT Analysis, taregeting, team work, third-party data, tickets, TikTok, Top25, Trends, Trends in 2022, URL, USP, UTM, UX design, UX Tricks, webinars, workshops

UX Tricks to Optimize Your Landing Page Conversion Rates

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You’ve created what you think is an amazing landing page, but for some reason, the form submissions aren’t coming in? Conversion rates can be a real problem in the world of digital marketing, but luckily, there are some simple things you can do to improve their...

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30 Mar
ABM, Ad Campaigns, Ad Sequencing, adfraud, Ads, advertising budget, API, artificial intelligence, Audit, Backlinks, BMM Keywords, brand awa, Brand Awareness, brand design, brand reputation, broken links, CAC, CEO, CFO, Clicks, CLV, consolidation, consumer behavior, Content Marketing, conversion ranking, cookies, cost of sales, Cost Per Acquisition, CPA, CPC, CPM, Creative Strategy, Creatives, Cross-Channel Communication, CSS, CTA, CTR, customer service, DV360, effective spend, Email Marketing, engagement, engagement ranking, ETAs, facebook metrics, Facebook Reporting, first party data, go-to-market strategy, golden ticket, Google, Google Ads, Google Certifications, Google Keywords, Google Search Network, GSN, GTM, heroblog, heroconf, HTML, impressions, influencers, Instagram Ads, invalid ad clicks, Javascript, KPI, Leads, LTV, Marketing Model, marketing plan, marketing search, marketing strategy, meta, metadata, Microsoft Ads, Microsoft Advertising, money, Multifaceted Marketing, Networking, omnichannel, optimization, optimized content, Organic Content, organic search, Paid Content, Paid Media, Paid Search, Paid Social, Pixels, planning, podcasts, PPC, ppc advertising, ppc ranking, Purchases, quality ranking, Real-Time Bidding, Reels, Research, responsive search ads, retail media, rising stars, ROI, Rollworks, RSAs, SA360, saas, sale, Sales, SALs, SEO, SERP, Shopify, Shopping Ads, SKAG, Skills, Social Listening, Social Media Ads, SQL, stop, SWOT, SWOT Analysis, taregeting, team work, third-party data, tickets, TikTok, Top25, Trends, Trends in 2022, URL, USP, UTM, UX design, webinars, workshops

Three Tips to Combine Paid and Organic Search Marketing Strategy

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The SERP (Search Engine Results Page) is complex. Website links are surrounded by images, videos, shopping results, knowledge panels, “people also ask” results, local listings, and probably a dozen more experimental features Google and Microsoft are testing this week. The good news is that marketers can optimize every SERP asset...

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29 Mar
ABM, Ad Campaigns, Ad Sequencing, adfraud, Ads, advertising budget, Analysis, API, artificial intelligence, Audit, Backlinks, BMM Keywords, brand awa, Brand Awareness, brand design, brand reputation, broken links, CAC, CEO, CFO, Clicks, CLV, consolidation, consumer behavior, Content Marketing, conversion ranking, cookies, cost of sales, Cost Per Acquisition, CPA, CPC, CPM, Creative Strategy, Creatives, Cross-Channel Communication, CSS, CTA, CTR, customer service, DV360, effective spend, Email Marketing, engagement, engagement ranking, ETAs, facebook metrics, Facebook Reporting, first party data, go-to-market strategy, golden ticket, Google, Google Certifications, Google Keywords, Google Search Network, GSN, GTM, heroblog, heroconf, HTML, impressions, influencers, Instagram Ads, invalid ad clicks, Javascript, KPI, Leads, LTV, Marketing Model, marketing plan, marketing search, marketing strategy, meta, metadata, Microsoft Ads, Microsoft Advertising, money, Multifaceted Marketing, Networking, omnichannel, optimization, optimized content, Organic Content, organic search, Paid Content, Paid Media, Paid Search, Paid Social, Pixels, planning, podcasts, ppc advertising, ppc budgeting, ppc ranking, PPC Strategy, PPC Tips, Purchases, quality ranking, Real-Time Bidding, Reels, Research, responsive search ads, retail media, rising stars, ROI, Rollworks, RSAs, SA360, saas, sale, Sales, SALs, SEO, SERP, Shopify, Shopping Ads, SKAG, Skills, smart goals, Social Listening, Social Media Ads, SQL, stop, SWOT, SWOT Analysis, taregeting, team work, third-party data, tickets, TikTok, Top25, Tracking, Trends, Trends in 2022, Uncategorized, URL, USP, UTM, UX design, webinars, workshops

How to Craft the Perfect PPC Marketing Plan

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To succeed in PPC marketing, you need a well-crafted plan. Without a plan, you’ll likely waste time and money on campaigns that don’t reach their full potential or that let you achieve goals that are not relevant to your business. In this blog post, we’ll explore...

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24 Mar
ABM, Ad Campaigns, Ad Sequencing, adfraud, Ads, advertising budget, API, artificial intelligence, Audit, Backlinks, BMM Keywords, brand awa, Brand Awareness, brand design, brand reputation, broken links, CAC, CEO, CFO, Clicks, CLV, consolidation, consumer behavior, Content Marketing, conversion ranking, Conversion Rate Optimization, cookies, cost of sales, Cost Per Acquisition, CPA, CPC, CPM, Creative Strategy, Creatives, Cross-Channel Communication, CSS, CTA, CTR, customer service, DV360, Dynamic Search Ads, eCommerce adertising, effective spend, Email Marketing, engagement, engagement ranking, ETAs, facebook metrics, Facebook Reporting, first party data, go-to-market strategy, golden ticket, Google, Google Ads, Google Certifications, Google Keywords, Google Search Network, Google Shopping, GSN, GTM, heroblog, heroconf, HTML, impressions, influencers, Instagram Ads, invalid ad clicks, Javascript, KPI, Lead Gen, Leads, LTV, Marketing Model, meta, metadata, Microsoft Ads, Microsoft Advertising, money, Multifaceted Marketing, Networking, omnichannel, optimization, optimized content, Organic Content, organic search, Paid Content, Paid Media, Paid Social, Pixels, planning, podcasts, ppc advertising, ppc ranking, PPC Strategy, Purchases, quality ranking, Real-Time Bidding, Reels, Research, responsive search ads, retail media, rising stars, ROI, Rollworks, RSAs, SA360, saas, sale, Sales, SALs, SEO, Shopify, Shopping Ads, Shopping/eCommerce, SKAG, Skills, Social Listening, Social Media Ads, SQL, stop, SWOT, SWOT Analysis, taregeting, team work, third-party data, tickets, TikTok, Top25, Trends, Trends in 2022, Uncategorized, URL, USP, UTM, UX design, webinars, workshops

Using Google Ads for Shopify Success

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Photo by Roberto Cortese on Unsplash  Shopify is the most popular E-commerce platform in the world, providing you with all the features you need to build, manage, and market your online store from a centralized location. That said, no matter how powerful Shopify is, it’s important to note that success...

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22 Mar
ABM, Ad Campaigns, ad copy, Ad Copy Testing, Ad Sequencing, adfraud, Ads, Advanced PPC Strategies, advertising budget, API, artificial intelligence, Audit, Backlinks, BMM Keywords, brand awa, Brand Awareness, brand design, brand reputation, broken links, CAC, CEO, CFO, Clicks, CLV, consolidation, consumer behavior, Content Marketing, conversion ranking, conversions, cookies, cost of sales, Cost Per Acquisition, CPA, CPC, CPM, Creative Strategy, Creatives, Cross-Channel Communication, CSS, CTA, CTR, customer service, DV360, effective spend, Email Marketing, engagement, engagement ranking, ETAs, Experiments & Testing, facebook metrics, Facebook Reporting, first party data, go-to-market strategy, golden ticket, Google, Google Certifications, Google Keywords, Google Search Network, GSN, GTM, heroblog, heroconf, HTML, impressions, influencers, Instagram Ads, invalid ad clicks, Javascript, KPI, Leads, LTV, Marketing Model, meta, metadata, Microsoft Ads, Microsoft Advertising, money, Multifaceted Marketing, Networking, omnichannel, optimization, optimized content, Organic Content, organic search, Paid Content, Paid Media, Paid Social, Pixels, planning, podcasts, ppc advertising, ppc ranking, PPC Strategy, Purchases, quality ranking, Real-Time Bidding, Reels, Research, responsive search ads, retail media, rising stars, ROI, Rollworks, RSAs, SA360, saas, sale, Sales, SALs, SEO, Shopify, Shopping Ads, SKAG, Skills, Social Listening, Social Media Ads, SQL, stop, SWOT, SWOT Analysis, taregeting, team work, Testing, third-party data, tickets, TikTok, Top25, tracking URLs, Trends, Trends in 2022, URL, USP, UTM, UX design, webinars, workshops

PPC Ad Copy 101: How to Write Compelling Ad Copy That Converts

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Writing compelling ad copy can be challenging. People spend an average of 3.4 seconds viewing the first five search results, so if you want to convert prospective customers with your pay-per-click ads, you’ll have to write exceptionally well to stand out. Fortunately, there are a few steps you can follow...

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