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Big Data, data privacy, Digital Advertising, Digital Marketing, evergreen content, Firefox, first party data, FLoC API, Google, Industry, industry insights, influencer commentary, PPC, Privacy Sandbox, Safari, Search, SEO, The Trade Desk, third party cookie, third-party data tracking, Unified ID 2.0, user privacy

The search dilemma: looking beyond Google’s third-party cookie death

30-second summary: In 2020, majority of the 181.7 billion U.S. dollar revenues came from advertising through Google Sites or its network sites Even though they will be removing the third-party cookie from 2022, the search giant still has a wealth of first-party data from its 270+ products, services, and platforms The Trade...

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