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28 Jan
customer value journey, cvj, Digital Marketing, lead generation, marketing strategy, promote, sales funnel

Promote

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Up until now, any “promotion” your customers have done has been passive. But in the promotion stage, your customers actively spread the word about your brands, products, and services. They tell stories, make recommendations, and share your offers because they truly believe in them. Active promotion may be an affiliate...

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28 Jan
Ascend, customer value journey, cvj, Digital Marketing, lead generation, marketing strategy, sales funnel

Ascend

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At this stage, your goal is to generate repeat buys and real profits. While your entry-point offer was designed for conversions, your ascension offers should be geared for profits—because if you’re serving your customers well, they’ll want to buy again and again. Ascension offers may be simple upsells made after...

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28 Jan
customer value journey, cvj, Digital Marketing, Excite, lead generation, marketing strategy, sales funnel

Excite

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Buying generates warm fuzzies. It’s a scientific fact. The dopamine from a new purchase gets people excited—which is why the fifth stage of the Customer Journey is to build on that excitement. How do you do that? By giving your new customer a memorable experience. Consider offering a quick-start guide… bonus...

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21 Jan
ann smarty, Blog, customer value journey, cvj, Digital Marketing, Funnels, lead generation, marketing strategy, sales funnel

Four Sales Tools To Use During This Economic Downturn

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When the economy is making all of us nervous, we start looking for ways to make the most of every click and every lead. Here are the tools that help you close more sales by utilizing your current tricks and contacts, i.e. without investing more in marketing: 1. Walnut.io: Make the...

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21 Jan
Blog, copywriters, copywriting, email, email campaign, email copy, Email Marketing, Marketing Agencies, Sales, sales funnel, sales tips, write ad copy

Storytelling: The Secret Sauce to Making More Sales With Email Marketing

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Do businesses email their customers too often? According to a recent article on Business Insider, the answer is yes. But not for the reason you may think. It’s not because customers loathe getting emails from companies. Or because frequent emails are considered spam. It’s actually because most brands nowadays email...

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01 Nov
Blog, copywriters, copywriting, email, email campaign, email copy, Email Marketing, Marketing Agencies, Sales, sales funnel, sales tips, write ad copy

Is Email Marketing Dead?

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“Email marketing is DEAD!”“AI is taking over the inbox!”“Why hire a copywriter when I can just use email templates?!”“Who needs an email list when I have a large social following?” Um….. stop right there and listen up, because I’m going to let you in on a little secret… THREE little secrets...

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08 Oct
Blog, copywriters, copywriting, Marketing Agencies, Marketing Management, Marketing Skills, Sales, sales funnel, sales tips, search marketing, write ad copy

How to Write a Sales Page

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Need to write a sales page for an upcoming launch? Looking to improve the existing copy in your funnel or website? If so, I’m going to teach you the 10 things your sales page MUST include if you want to make sure your copy creates trust, builds authority and converts...

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20 Aug
Blog, conversion funnel, copywriters, copywriting, funnel, Funnels, money drip funnels, sales funnel

Million-Dollar Funnels Aren’t Made With Ads

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Having a million-dollar marketing funnel is nothing to scoff at.  It’s a huge accomplishment that deserves its’ kudos. There’s a lot of automation, dedication, and ideation that goes into making something like that happen. It’s the type of benchmark that says, “Hey, I was a serious business owner at 6-figures. But...

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