Maintaining visibility in the search engine results pages (SERP) is essential for any advertiser. The SERP is constantly changing with new ads, features, and most importantly, competitors entering all the time, so it’s important to monitor your rankings and adjust your campaigns accordingly.
There are three main competitive metrics that...
SEO isn’t as technical as it used to be. That’s the good news.
The bad news is, you still can’t ignore it and think you’re going to land on the first page of the SERPs (search engine results pages).
So what’s a small business owner like you supposed to do? Well,...
Writing great content is key to getting in front of your ideal customers. But even the best content needs a healthy dose of SEO to get noticed. If you’re writing and not getting the results you want from your effort, this video is for you!
Watch as Cydney discusses the...
Content is considered to be the foundation of a successful SEO strategy.
What exactly does that mean?
Why is content so important for search engine optimization?
First Things First: What’s “Content Marketing?”
Content marketing is creating and distributing valuable, relevant and consistent content in order to drive brand awareness, traffic and sales.
SEO is vital for any business, but how exactly can businesses use it to drive growth?
Search traffic is historically the best web traffic you can hope for.
Google has been the single most powerful traffic driver for ages, and while its power has been slowly declining of the years, no...
Search engine optimization (SEO) is an integral part of digital marketing.
SEO helps with brand discoverability. When done right, SEO can create the most consistent and by far the highest-quality traffic source which doesn’t require on-going maintenance.
Yet, SEO is usually the most isolated part of the marketing. Whether it is...