PPC, Search marketing history, SEO

This day in search marketing history: January 30

Analytics firm Jumpshot shuts down In 2020, following critical articles about its data collection and sales practices, analytics firm Jumpshot was shut down by its parent company Avast. Jumpshot was made famous within the SEO industry by SparkToro founder Rand Fishkin’s (heavily criticized and widely circulated) zero-click analysis and presentations. Articles...

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PPC, Search marketing history, SEO

This day in search marketing history: January 28

Google begins experimenting with featured snippets in 2014, Google started answering complex questions at the top of its search results with detailed responses (or answers) taken from websites. Does that sound like featured snippets? It should. Because it was. We know from Google that featured snippets were introduced in January...

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PPC, Search marketing history, SEO

This day in search marketing history: January 26

LinkedIn Ads launches In 2011, LinkedIn Ads officially launched. Advertisers could now target by exact job title, company name or LinkedIn Group. LinkedIn’s self-service PPC ad offering launched in beta in July 2008 under the name LinkedIn DirectAds. Originally, advertisers could only target by geography, job function, industry, company...

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