As I was auditing yet another Google ad account at my agency Digital Street, one of the biggest and most common mistakes that popped up once again was no negative keyword list or negative keywords added to any of the campaigns.
The ad account in question is spending $1500...
Google is always testing new spots on the page for SERP components
In simple terms, the #1 position in organic or paid ads does not guarantee that your paid ad listing will be visible without scrolling
Organic position #1 reported by Google Search Console is not the actual position 1...
Need to write a sales page for an upcoming launch? Looking to improve the existing copy in your funnel or website?
If so, I’m going to teach you the 10 things your sales page MUST include if you want to make sure your copy creates trust, builds authority and converts...
Marketing budgets are often the first to be slashed in a downturn – upskilling your existing team with digital marketing techniques can provide huge efficiencies and minimize the impact of cuts
Creating an upskilling program does not need to be expensive or time-consuming if a well-thought-out strategy is adopted...
Relying on pay-per-click (PPC) advertising for short-term gains and neglecting organic marketing will prove ineffective
Before pumping any money into SEO strategy, a business must ensure that its website is fully optimised for user experience
Once in a comfortable position, PPC advertising can be used to amplify brand reach by...
Three tips for better SEO?
1. Do Your Customer Avatar!
2. Understand Your CVJ!
3. Start Your Technical
SEO! Download your FREE CVJ toolkit here: https://www.digitalmarketer.com/lp/customer-value-journey/
Atiba de Souza is CEO of Client Attraction Pros, a video first content marketing agency, and DigitalMarketer Certified Partner
The post How to...
“Will we ever be able to put search marketing strategy in the driver’s seat?” This is almost every search marketer’s dilemma as the community continues to remain at the mercy of Google’s algorithms and updates.
SEAT S.A, the Barcelona-based multinational automaker part of the Volkswagen group have innovated a testing...
SEO isn’t as technical as it used to be. That’s the good news.
The bad news is, you still can’t ignore it and think you’re going to land on the first page of the SERPs (search engine results pages).
So what’s a small business owner like you supposed to do? Well,...
In our Paid Traffic Mastery course, we bring together four of the world’s top paid advertising leaders to share the foundational knowledge you need to know to win with paid traffic. One of the first lessons they share is common terms and acronyms every paid advertising professional should know.
Your ability to track conversions is one of the most important foundational pieces of knowledge you can have in the world of paid advertising.
Biggest Mistake Marketers Make With Paid Ads
The number one mistake we see marketers make across all advertising networks is incomplete or non-existent conversion tracking. Google and...