Read More
17 May
ad campaign, Ads, Blog, campaigns, click through rate, cost-per-click, CPC, CTR, Digital Marketing, Google, Google Ads, keyword strategy, keyword targeting, ROAs, search marketing

Don’t Waste Your Google Ad Spend: How Negative Keyword Lists Can Improve Your Google Ads Campaigns

  • Posted by
As I was auditing yet another Google ad account at my agency Digital Street, one of the biggest and most common mistakes that popped up once again was no negative keyword list or negative keywords added to any of the campaigns. The ad account in question is spending $1500...

Read more

Read More
21 Dec
Digital Marketing, Google SERP features, Industry, People Also Ask (PAA), popular products, PPC, ROI Marketing, search marketing, SEO

Google market pulse for search marketers

  • Posted by
30-second summary: Google is always testing new spots on the page for SERP components In simple terms, the #1 position in organic or paid ads does not guarantee that your paid ad listing will be visible without scrolling Organic position #1 reported by Google Search Console is not the actual position 1...

Read more

Read More
08 Oct
Blog, copywriters, copywriting, Marketing Agencies, Marketing Management, Marketing Skills, Sales, sales funnel, sales tips, search marketing, write ad copy

How to Write a Sales Page

  • Posted by
Need to write a sales page for an upcoming launch? Looking to improve the existing copy in your funnel or website? If so, I’m going to teach you the 10 things your sales page MUST include if you want to make sure your copy creates trust, builds authority and converts...

Read more

Read More
30 Sep
global recession, Industry, search marketing, talent development

How upskilling your paid advertising skills will tackle economic downturns

  • Posted by
30-second summary: Marketing budgets are often the first to be slashed in a downturn – upskilling your existing team with digital marketing techniques can provide huge efficiencies and minimize the impact of cuts Creating an upskilling program does not need to be expensive or time-consuming if a well-thought-out strategy is adopted...

Read more

Read More
16 Sep
campaign strategy, PPC, ROI Marketing, search marketing

Balancing between paid and organic search for brand success

  • Posted by
30-second summary: Relying on pay-per-click (PPC) advertising for short-term gains and neglecting organic marketing will prove ineffective Before pumping any money into SEO strategy, a business must ensure that its website is fully optimised for user experience Once in a comfortable position, PPC advertising can be used to amplify brand reach by...

Read more

30 Aug
Blog, Customer avatar, customer avatar canvas, customer value journey, cvj, marketing, Online Marketing, search marketing, SEO, SEO strategy, seo tools, Videos

How to Use the Customer Value Journey for SEO with Atiba de Souza [VIDEO]

  • Posted by
Three tips for better SEO? 1. Do Your Customer Avatar! 2. Understand Your CVJ! 3. Start Your Technical SEO! Download your FREE CVJ toolkit here: https://www.digitalmarketer.com/lp/customer-value-journey/ Atiba de Souza is CEO of Client Attraction Pros, a video first content marketing agency, and DigitalMarketer Certified Partner The post How to...

Read more

Read More
23 Jun
ad text optimization, AI, audience groups, automated image optimization, Automation, bid automation, case study, cookie death, customer relationship management (CRM), Google Analytics 4 (GA4), Google Search Ads (SA360), keyword grouping, paid search marketing, ROI Marketing, search marketing, Smart Bidding, Strategy, Testing

How a testing model is driving SEAT and CUPRA’s search marketing performance

  • Posted by
“Will we ever be able to put search marketing strategy in the driver’s seat?” This is almost every search marketer’s dilemma as the community continues to remain at the mercy of Google’s algorithms and updates. SEAT S.A, the Barcelona-based multinational automaker part of the Volkswagen group have innovated a testing...

Read more

Read More
20 May
Blog, Content, Content Marketing, off-site SEO, on-site SEO, rank, search engine optimization, search marketing, SEO, SERP, Social media, Traffic

Mastering SEO with Jena Apgar [VIDEO]

  • Posted by
SEO isn’t as technical as it used to be. That’s the good news.  The bad news is, you still can’t ignore it and think you’re going to land on the first page of the SERPs (search engine results pages). So what’s a small business owner like you supposed to do? Well,...

Read more

Read More
20 Mar
advertising, agency, Conversion, conversion rate, CPA, CPC, CPM, CTR, Digital Advertising, Digital Marketing, jargon, LTV, Paid Ads, Paid Media, paid traffic, paid traffic mastery, Perpetual Traffic, ROAs, ROI, search marketing, SEM, SMM, UTM

Terms Every Paid Traffic Master Must Know

  • Posted by
In our Paid Traffic Mastery course, we bring together four of the world’s top paid advertising leaders to share the foundational knowledge you need to know to win with paid traffic. One of the first lessons they share is common terms and acronyms every paid advertising professional should know. These...

Read more

Read More
20 Mar
Analytics & Data, conversion goal, conversion optimization, Data, data tracking, Digital Advertising, Facebook Ads, Google Ads, Paid Ads, Paid Advertising, Paid Media, paid traffic, paid traffic mastery, running paid ads, search engine marketing, search marketing, Uncategorized

The #1 Mistake Most Marketers Make When Running Paid Ads

  • Posted by
Your ability to track conversions is one of the most important foundational pieces of knowledge you can have in the world of paid advertising.  Biggest Mistake Marketers Make With Paid Ads The number one mistake we see marketers make across all advertising networks is incomplete or non-existent conversion tracking. Google and...

Read more

12