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ad text optimization, AI, audience groups, automated image optimization, Automation, bid automation, case study, cookie death, customer relationship management (CRM), Google Analytics 4 (GA4), Google Search Ads (SA360), keyword grouping, paid search marketing, ROI Marketing, search marketing, Smart Bidding, Strategy, Testing

How a testing model is driving SEAT and CUPRA’s search marketing performance

“Will we ever be able to put search marketing strategy in the driver’s seat?” This is almost every search marketer’s dilemma as the community continues to remain at the mercy of Google’s algorithms and updates. SEAT S.A, the Barcelona-based multinational automaker part of the Volkswagen group have innovated a testing...

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Blog, Content, Content Marketing, off-site SEO, on-site SEO, rank, search engine optimization, search marketing, SEO, SERP, Social media, Traffic

Mastering SEO with Jena Apgar [VIDEO]

SEO isn’t as technical as it used to be. That’s the good news.  The bad news is, you still can’t ignore it and think you’re going to land on the first page of the SERPs (search engine results pages). So what’s a small business owner like you supposed to do? Well,...

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advertising, agency, Conversion, conversion rate, CPA, CPC, CPM, CTR, Digital Advertising, Digital Marketing, jargon, LTV, Paid Ads, Paid Media, paid traffic, paid traffic mastery, Perpetual Traffic, ROAs, ROI, search marketing, SEM, SMM, UTM

Terms Every Paid Traffic Master Must Know

In our Paid Traffic Mastery course, we bring together four of the world’s top paid advertising leaders to share the foundational knowledge you need to know to win with paid traffic. One of the first lessons they share is common terms and acronyms every paid advertising professional should know. These...

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Analytics & Data, conversion goal, conversion optimization, Data, data tracking, Digital Advertising, Facebook Ads, Google Ads, Paid Ads, Paid Advertising, Paid Media, paid traffic, paid traffic mastery, running paid ads, search engine marketing, search marketing, Uncategorized

The #1 Mistake Most Marketers Make When Running Paid Ads

Your ability to track conversions is one of the most important foundational pieces of knowledge you can have in the world of paid advertising.  Biggest Mistake Marketers Make With Paid Ads The number one mistake we see marketers make across all advertising networks is incomplete or non-existent conversion tracking. Google and...

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Digital Marketing, digital marketing tips, Google, Google Alerts, Google Analytics, Google search console, Industry, influencer commentary, productivity, search marketing, SEO, SEO tips

Seven Google alerts SEOs need to stay on top of everything!

30-second summary: The search landscape is very dynamic and almost impossible to stay abreast of While an SEO and search marketer’s email inbox can be overwhelming, it can also be a powerhouse that helps you stay in the loop of industry developments and keep an eye on the competition These must-have, free...

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2021, Checklist, Content, Content Marketing, Digital Marketing, Google, google algorithm updates, Guide, Industry, Search, search engine updates, search marketing, SEO, SEO checklist, SEO in 2021, Top 10 list, User Experience (Ux)

Wrapping up 2021 with our top 10!

30-second summary: 12 months, several curveballs, and some masterstrokes If you missed out, today is a great day to look through the Search Engine Watch lens for the year gone by Key themes that were front of mind in 2021 – Google’s updates, cookie death counter-strategies, mastering customer experience...

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brand engagement, brand presence, Digital Marketing, influencer commentary, online reputation management (ORM), ROI, ROI Marketing, search engine ranking, search marketing, Social media, Social Media Marketing

Social media marketing: four keys to boost lead generation and sales

30-second summary: Social media has increasingly become a key avenue for the fate of brands’ online performance There is a relation between brand perception, social listening, customer service, and the eventual consumer spending power Here’s how social media marketers can make the most of social channels to drive business value In order to...

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Content, cookie death, Google, influencer commentary, keyword optimization, paid search marketing, paid search optimization, PPC, search marketing, SEO, Strategy, User Experience (Ux)

Now is the best time to stitch your search marketing loopholes before 2022

30-second summary: Confused users don’t spend money Your search marketing needs to thread in your brand’s messaging, targeting, design, and overall experience to ensure trust, clarity, and eventual sales SEO pioneer, serial entrepreneur, and best selling author, Kris Jones helps you weave a tight SEO and search marketing strategy...

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Cost Per Click Product Listing Ads, CPC, cross channel marketing, customer journey, Digital Marketing, Facebook, Google, Microsoft Ads, Paid Ads, paid social media, PPC, Research, search marketing, SEO, Social

Cross-channel marketing: why you shouldn’t put all your eggs in the Google basket

30-second summary: Very few SMBs use multiple channels for their online advertising Facebook is the most effective channel based on the cost for CPM and CPC It’s important to remember that every business is unique when it comes to deciding on budget allocation For any business in the software as a service (SaaS)...

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