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consumer behavior, consumer insights, Content, data insights, data-driven content, digital strategy, expert commentary, featured snippets, Google, Google SERPS, Industry, industry insights, People Also Ask (PAA), search visibility, SEO, top-of-mind awareness (TOMA), zero click search

Zero click search: the new consumer comfort zone

30-second summary: Zero click search presents advertisers with the opportunity to pro-long budgets during periods when the paid search landscape is hypercompetitive Brands can cash in on zero click searches for the organic element of their overall search strategy to gain visibility and drive conversions Barilla Group’s global digital & search marketing...

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