Auto Added by WPeMatico

Read More
2022, Content, Core Web Vitals (CWV), Google, Google updates, Industry, Mobile, page experience update, page speed, page title, Product Reviews update, ranking factors, Search, SEO, SEO myths, title tags, User Experience (Ux)

The not-so-SEO checklist for 2022

30-second summary: With several Google algorithm updates in 2021 its easy to fall into a dangerous trap of misconceptions One factor that still remains constant is the value Google places on great content Core Web Vitals aren’t the end-all of ranking factors but a tiebreaker Read this before you create your SEO strategy...

Read more

2021, Checklist, Content, Content Marketing, Digital Marketing, Google, google algorithm updates, Guide, Industry, Search, search engine updates, search marketing, SEO, SEO checklist, SEO in 2021, Top 10 list, User Experience (Ux)

Wrapping up 2021 with our top 10!

30-second summary: 12 months, several curveballs, and some masterstrokes If you missed out, today is a great day to look through the Search Engine Watch lens for the year gone by Key themes that were front of mind in 2021 – Google’s updates, cookie death counter-strategies, mastering customer experience...

Read more

Read More
Blog, Marketing Agencies, Marketing Management, Search, search engine, search engine optimization, SEO, seo experts, SEO strategy, seo tools

How SEO Works in Digital Marketing

Search engine optimization (SEO) is an integral part of digital marketing. SEO helps with brand discoverability. When done right, SEO can create the most consistent and by far the highest-quality traffic source which doesn’t require on-going maintenance. Yet, SEO is usually the most isolated part of the marketing. Whether it is...

Read more

Read More
Digital Marketing, E-A-T, eCommerce, featured snippets, Google, Google core algorithm update, Google MUM (Multitask Unified Model), Google page experience, Google updates, Industry, influencer commentary, link spam, page experience update, page title, product review update, Search, Search Trends, SEO, YMYL

2021 Google updates round up: everything businesses need to win at search

30-second summary: There have been three core updates in 2021, released in June, July, and November, while another was rumored but unconfirmed in October Featured snippets that fell under the YMYL algorithm were unexpectedly removed in February, then restored in March Product reviews came under the microscope in April, with marketing and...

Read more

Read More
competitor research, domain analysis, Google, influencer commentary, keyword research, keyword strategy, Market Research, People Also Ask (PAA), PPC keywords, Search, search rankings, SEO, SEO strategy, SERPs

Six things missing from your competitor research

30-second summary: There are ways to save and optimize your SEO budget, here’s how Start with creating an “at a glance” report comparing your competitors’ key metrics. Find interesting trends to look further into! Analyze and monitor your competitors’ online sentiment and customer satisfaction. How can you become better than your competitors? Identify...

Read more

Read More
algorithm, Backlinks, eCommerce, ecommerce SEO, evergreen content, Google PageRank, Industry, influencer commentary, link building strategy, Mobile, PageRank algorithm, Reasonable Surfer Model, Search, SEO, SEO guide, SERPs

How to use PageRank for ecommerce websites

30-second summary: The PageRank still exists and here’s a deeper look at how Google’s Reasonable Surfer Model plays a key role A well thought linking strategy both internally and externally for your ecommerce site can amplify search visibility Google expert, Susan Dolan and Founder of leading agency NOVOS, Samuel Hurley share an...

Read more

AI, AI in search, BERT (Bidirectional Encoder Representations Transformers), google algorithm updates, Google algorithms, Google MUM (Multitask Unified Model), Google update, Industry, influencer commentary, international seo, local seo, Search, SEO

Everything you need to know about the Google MUM update

30-second summary: Google’s Multitask Unified Model (MUM) update landed in June 2021, seeking to deliver search results that overcome language and format barriers to deliver an improved search experience The Google MUM update uses an innovative solution that accesses a wealth of previously hidden information around a core...

Read more

Read More
Action (AIDA), attention, audience engagement, Audience Insights, branded search, Desire, Digital Marketing, Google, Influencer Marketing, Interest, Multitask Unified Model (MUM), Search, SEO, Sponsored

Influencers in today’s SEO

30-second summary: With search getting more sophisticated there will be a strong relation between user signals and influencers Google’s Multitask Unified Model (MUM) and the AIDA (Attention, Interest, Desire, Action) model will impact search intent and influence a business’ search visibility Intellifluence’s CEO, Joe Sinkwitz explains key concepts surrounding the impact of...

Read more

competitor research, data analytics, data-driven search strategy, Google, keyword optimization, keyword research, keyword research tools, Performance marketing, Search, search strategy, SEO, SERPs, Sponsored

The importance of accurate keyword difficulty scores

30-second summary: Keyword difficulty (KD) scores help digital marketers understand potential search engine performance KD scores are useful in building SEO strategies, filtering out ineffective keywords Low competition keywords give an advantage in attracting traffic Some KD calculating tools may be inaccurate due to the use of limited parameters Semrush has...

Read more