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18 Feb
audience engagement, Content, conversion optimization, eCommerce, Google, Google algorithms, Google Discover, influencer commentary, Mobile, mobile SEO, online publishing, organic search, SEO, SEO content tips, SEO guide, top of the funnel (TOFU), User Experience (Ux), Website traffic

Is your business optimized for Google Discover? This guide is for you!

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30-second summary: Would you turn down an opportunity to acquire new customers without breaking the bank? Google Discover currently supports 800M users in exploration and is a great way to attract new audiences Joe Dawson covers the “why” and “how” in this comprehensive Google Discover optimization guide Even though spending on SEO plays...

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23 Dec
keyword strategy, long-tail keywords, meta content, meta titles, SEO, SEO Content, SEO guide, title tags

How to optimize SEO titles with popular keywords

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30-second summary: Title optimization of articles, blogs, or webpages is critical to get traffic, conversions, and earn money from Adsense and affiliates The standard advice is to stick to one keyword phrase per page to maintain strict relevance and avoid getting penalized for keyword stuffing Adding extra related keywords,...

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26 Nov
click through rates, competitive bidding, Content, CPC, CTR, Google AdSense, Google AdSense Custom Channels, Google AdSense guide, influencer commentary, keyword research, Paid Ads, PPC, SEO, SEO guide

Google AdSense Guide: increase earnings and escape low CPC

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30-second summary: There are many factors that affect your AdSense performance right from content quality, ad placements, media selection, and so on High traffic doesn’t directly indicate high earnings, in fact, some of your practices may be equivalent to handing out money to your competition Here are six informed...

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18 Nov
business strategy, ecommerce SEO, Google, Google Images, Google SERP, Google sitelinks, image optimization, influencer commentary, JSON-LD, keyword optimization, Mobile, rich cards, Rich snippets, SEO, SEO content tips, SEO guide, Sitelinks, structured data

Four Google SERP features for ecommerce SEO

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30-second summary: Holiday season shopping is on and your ecommerce store whether a local shop or an international ecommerce brand needs visibility for sales How do you jump right in front of your potential customers and drive sales in a highly competitive space? SEO pioneer, former Pepperjam founder, and...

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23 Oct
algorithm, Backlinks, eCommerce, ecommerce SEO, evergreen content, Google PageRank, Industry, influencer commentary, link building strategy, Mobile, PageRank algorithm, Reasonable Surfer Model, Search, SEO, SEO guide, SERPs

How to use PageRank for ecommerce websites

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30-second summary: The PageRank still exists and here’s a deeper look at how Google’s Reasonable Surfer Model plays a key role A well thought linking strategy both internally and externally for your ecommerce site can amplify search visibility Google expert, Susan Dolan and Founder of leading agency NOVOS, Samuel Hurley share an...

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02 Jul
Development, evergreen content, hreflang, international seo, keyword research, Local, local seo, Local SEO Guide, multilingual SEO, SEO, SEO guide, specialist commentary, Voice, voice search, voice search keyword research, voice SEO

Multilingual SEO for voice searches: Comprehensive guide

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30-second summary: Search engines are laser-focused on improving user experience and voice search plays an increasingly key role With 100+ global languages, people are prone to searching in their native language How do you optimize your website for multilingual search while keeping a natural and conversational tone? Atul Jindal accurately guides you through...

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13 Apr
Audience Analysis, audience research, Development, evergreen content, Google, Google page experience, Google updates, keyword research, Mobile, search intent, SEO, SEO guide, SERPs, site architecture, specialist commentary, user experience (UX) design, user intent, user interface (UI), website optimization

UX: an important SEO ranking factor

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30-second summary: The story of SEO and UX began almost 20 years ago with both making a foray into the market in the 1990s After years of analyzing data, I found that UX is a critical ranking factor for SEO If you’ve exhausted all your SEO techniques but still don’t see a...

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19 Feb
Core Web Vitals, evergreen content, Google, Google page experience, Google updates, page experience update, SEO, SEO guide, SERPs, User Experience (Ux)

A marketer’s guide to Core Web Vitals and page experience

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30-second summary: Google has always placed its emphasis on the user experience Core web vitals (CWV) and the Page Experience Update are part of that evolution Sites that already recognize the importance of fast loading times and exceptional UX are best positioned to benefit The prospect of having searchers warned off from clicking...

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13 Feb
Digital Marketing, evergreen content, Google, Google search, Google Trends, Guide, keyword planning, keyword research guide, keyword strategy, keyword targeting, local seo, Long Tail Keyword Search, long-tail keywords, SEO, SEO guide, SERPs, Strategy, video seo

A comprehensive guide on using Google Trends for keyword research

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30-second summary: Keywords are still important for SEO, but what’s increasingly important is their relevance, uniqueness, and popularity over time. Google Trends is a powerful tool that lets you gauge this and more. With Google Trends, you can get a view of what keywords to include, what to avoid, and what to...

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27 Jan
Digital Marketing, evergreen content, Google, Pinterest, Pinterest SEO, SEO, SEO guide, SERPs, Social, Social media, social media optimization (SMO)

Pinterest SEO guide: Eight tips for search-friendly pins

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30-second summary: Every pin has the potential to be discovered by thousands of users creating a chain reaction of activity. Google loves Pinterest and places its pages on the top positions, including SERP features and Google Image search. Linking your Pinterest account and website together is an important step towards better SEO...

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