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05 Nov
competitor research, domain analysis, Google, influencer commentary, keyword research, keyword strategy, Market Research, People Also Ask (PAA), PPC keywords, Search, search rankings, SEO, SEO strategy, SERPs

Six things missing from your competitor research

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30-second summary: There are ways to save and optimize your SEO budget, here’s how Start with creating an “at a glance” report comparing your competitors’ key metrics. Find interesting trends to look further into! Analyze and monitor your competitors’ online sentiment and customer satisfaction. How can you become better than your competitors? Identify...

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23 Oct
algorithm, Backlinks, eCommerce, ecommerce SEO, evergreen content, Google PageRank, Industry, influencer commentary, link building strategy, Mobile, PageRank algorithm, Reasonable Surfer Model, Search, SEO, SEO guide, SERPs

How to use PageRank for ecommerce websites

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30-second summary: The PageRank still exists and here’s a deeper look at how Google’s Reasonable Surfer Model plays a key role A well thought linking strategy both internally and externally for your ecommerce site can amplify search visibility Google expert, Susan Dolan and Founder of leading agency NOVOS, Samuel Hurley share an...

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17 Jul
competitor research, data analytics, data-driven search strategy, Google, keyword optimization, keyword research, keyword research tools, Performance marketing, Search, search strategy, SEO, SERPs, Sponsored

The importance of accurate keyword difficulty scores

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30-second summary: Keyword difficulty (KD) scores help digital marketers understand potential search engine performance KD scores are useful in building SEO strategies, filtering out ineffective keywords Low competition keywords give an advantage in attracting traffic Some KD calculating tools may be inaccurate due to the use of limited parameters Semrush has...

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10 Jul
backlink building, backlink tools, Google, search strategy, SEO, SERPs, Sponsored

Will you show Gary Vaynerchuk support?

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He is a good friend, he has 15+ million-plus social media followers, is Chairman of VaynerX, and active CEO of VaynerMedia – a digital marketing agency you might have already heard of. Go to SESlingshots.GaryVaynerchukMedia.com and get your website on Google’s first page. Search engine optimization (SEO)...

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22 Jun
Content, design systems, evergreen content, Google, influencer commentary, SEO, SERPs, UX, website audit, website copy, website designing tips

Design systems and SEO: does it help or hinder SERP achievements?

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30-second summary: All the copy and strategic use of keywords in the world will not impress search engines if your web design is not fit for purpose The design of your website or web app is linked intrinsically to user experience, which in turn impacts your Google quality...

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18 Jun
campaign performance optimization, campaign strategy, competitor analysis, Content, data analysis, Digital Marketing, evergreen content, Google, Google Analytics, holiday advertising, holiday marketing, influencer commentary, ROI Marketing, search intent, search rankings, seasonal campaigns, SEO, SERPs

Here’s how you can master your next seasonal digital marketing campaign

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30-second summary: To ensure organic visibility for your seasonal pages, start creating, optimizing, and analyzing them now Start creating, organizing, and scheduling seasonal content assets now for a head-start when it’s time to start focusing on driving sales Evaluate your past seasonal content performance to be able to recycle, update, and possibly...

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21 Apr
evergreen content, Google Analytics, influencer commentary, organic search, organic traffic, SEO, SERPs

Diagnosing a traffic drop? Just breathe!

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30-second summary: A traffic drop doesn’t necessarily mean something is wrong – in most cases, it is natural All sites have experienced a decline in traffic throughout their lifetime which can be explained by seasonality, loss of PPC budget, and many other factors When it comes to organic search traffic decline, it...

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13 Apr
Audience Analysis, audience research, Development, evergreen content, Google, Google page experience, Google updates, keyword research, Mobile, search intent, SEO, SEO guide, SERPs, site architecture, specialist commentary, user experience (UX) design, user intent, user interface (UI), website optimization

UX: an important SEO ranking factor

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30-second summary: The story of SEO and UX began almost 20 years ago with both making a foray into the market in the 1990s After years of analyzing data, I found that UX is a critical ranking factor for SEO If you’ve exhausted all your SEO techniques but still don’t see a...

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03 Apr
Core Web Vitals (CWV), evergreen content, Google, Google page experience, Google Search Engine, Google updates, Industry, industry insights, Mobile, mobile-first, National Retail Federation, page experience update, ranking factors, Research, Search, search experience, Search UX, SEO, SEO strategy, SERPs, User Experience (Ux)

Mobile-first and Core Web Vitals: connecting the dots for page experience success

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30-second summary: The Mobile Experience is critical for all categories when looking at Core Web Vitals (CWV) Image compression seems to be a leading challenge for leading brands Pages doing well for CWV tend to be informational in nature Retail, in particular, could see significant disruption if second-tier retailers receive a boost Across all...

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23 Mar
aggregate data, Analytics, conversion optimization, evergreen content, Google, Google Analytics, Google Tag Manager, influencer commentary, SEO, SEO analysis, SERPs

Four ways to use your website data to discover missed sales opportunities

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30-second summary: Analyzing and understanding website data helps enhance potential sales and conversions Google Analytics records the exit rate of specific website pages, helping you pinpoint exactly where users abandon your sales filter Google Tag Manager can help identify if users are leaving forms uncompleted, leaving you tantalizingly close to conversion without...

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