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Amazon, Amazon Advertising, amazon text ads, Ecommerce PPC, Mobile Ads, Shopping/eCommerce, Uncategorized, video ads

2021 Amazon Advertising Trends

Amazon as an eCommerce platform has a very powerful internal advertising system. You can argue that it’s way more potent than any other digital advertising system since customers on Amazon are there with an intention to purchase something. Advertising systems such as social media ads and Google ads are...

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conversion rate, Conversion Rate Optimization, Conversion Rate Optimization with Landing Pages, conversion rates, e-commerce, ecomm, ecommerce marketing, Ecommerce PPC, eCommerce PPC Budgeting, Increase Conversions, Increase E-Commerce ROAS, optimization, Shopping/eCommerce

How To Increase E-Commerce Conversions On A Shoestring Budget

When having an online business presence, the constant challenge to convert webpage visits into sales is real. A conversion rate resembles sales per visit and accurately represents how strong your e-commerce marketing strategy is to seal the deal. With precious time and money being used on various...

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Amazon, conversions, CRO, Ecommerce PPC, Shopping/eCommerce

4 Factors that Influence Ecommerce Paid Search Conversion Performance

In e-commerce paid search, we know that two important aspects of online marketing are to build well-structured campaigns with relevant keywords and good ad copy. The account needs to have the right bid strategies and negative keywords to improve relevance. Even if all these things are done correctly, there...

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