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consumer engagement, Development, Digital Marketing, Google, progressive web app (PWA), SEO, SERPs, site speed, Strategy

Why progressive web apps (PWAs) are poised to dominate moving forward

30-second summary: Progressive web apps (PWAs) offer app-like experiences without requiring users to download anything from an app store PWAs are also much less of a burden for developers than native apps, which require ongoing updates, review management, and shared profits with app stores Nick Chasinov, Founder and CEO...

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Bing Visual Search, Core Web Vitals, eCommerce, evergreen content, Google Lens, image optimization, image SEO, SEO, site speed, visual search engines

Image SEO: Best practices and tips for optimization

30-second summary: Optimizing images is an often overlooked aspect. While images might look great, they often end up with a filename that looks something like IMG982713.jpg that is not very descriptive. According to Internet Live Stats, there are 3.5 billion Google searches made every day. CannonDesign’s Vice President, Communications Director shares some key image...

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CDN, Core Web Vitals, CSS optimization, evergreen content, font optimization, Google, Google Page Speed, google ranking factors, Guide, image optimization, JavaScript optimization, mobile site speed, Page Speed Insights, ranking factors, SEO, SEO guide, server optimization, site speed, technical seo, Video Optimization, Webfonts, website optimization

Core Web Vitals report: 28 Ways to supercharge your site

30-second summary: Google plans to roll out the new Core Web Vitals update in early 2021. The overall size, dimensions, load order, and format of your images will drastically affect your PageSpeed score. Loading critical CSS and JS inline can improve the perceived load time of your site. Above-the-fold videos and large background images can...

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Content, content quality, Development, Google, Mobile, mobile optimization, search rankings, SEO, SERPs, site speed, User Experience (Ux), Website Navigation, website optimization, website usability

Four website usability elements that improve your search rankings

30-second summary: Website usability refers to how easy or intuitive a website is for visitors to interact with, and usability lies at the heart of delivering a compelling user experience (UX). Incorporating relevant keywords and building backlinks to your website is still crucial, but Google’s algorithm is continually evolving to reward...

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Analytics, data analysis, evergreen content, Google Analytics, SEO, SERPs, site speed, UTM parameters

Seven underrated Google Analytics features that boost performance

30-second summary: Google Analytics is an important web analytics tool from Google used in digital marketing. Many digital marketers and website owners use it to track and measure the performance of their websites. There are a lot of Google Analytics features that perform different functions. All working towards helping you get the...

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audience engagement, blog content, CDN, Content, Content Marketing, content optimisation, Digital Marketing, ecommerce strategy, ecommerce. content marketing, Facebook, IGTV, Industry, Instagram, local seo, Paid Search, SEO, site speed, Social media, Strategy, User Experience (Ux), user generated content (UGC), Video content

Seven smart ways to upgrade your ecommerce content marketing strategy

30-second summary: A marketing strategy that focuses on a unique target market is called a niche-hub strategy. Create a niche website and document its progress. Use content formats that boost audience engagement and are easy to produce, such as blog posts, videos, lists, webinars, etc. People engage more with a site that...

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