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audience behavior analysis, audience engagement metrics, competitor analysis, content engagement, Digital Marketing, evergreen content, Guide, Social, Social Listening, Social media, social media analytics, social media data, social media guide, social media marketing (SMM)

Social media analytics 101: The data that matters most

30-second summary: Marketing decisions should be backed by data about consumers, their behavior, and conversions. Marketing and namely social media analytics provide numerous categories to analyze, so it is easy to get lost. In the article, Aleh Barysevich defines major points for a social media marketer to analyze strategy success or failure. Important...

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