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Digital Marketing, gaming, gaming industry, Industry, influencer commentary, influencer markteting, Internet marketing, Networking, SEO, Social media, social media marketing (SMM), Sports, sports marketing, Twitch, YouTube

The future of gaming and streaming: a networking and SEO arsenal

30-second summary: As the world starts to return to normalcy, the gaming and live streaming industry need SEO, social networking, and online marketing for continued growth I spoke with industry influencers Alinity, Matt Rehwoldt, and eUnited’s General Manager and VP, Matt Potthoff on the industry’s current scenario, the obstacle course for...

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brand building, brand marketing, Clubhouse, Clubhouse Payments, community building, Digital Marketing, Industry, Influencer Marketing, Social media, social media marketing (SMM)

Clubhouse: popular kids’ hangout or a true asset for brands’ community building?

30-second summary: Find out how Clubhouse differentiates itself within the sea of social media apps Clubhouse has turned its voice-only design from a potential constraint into its key strength Users are able to multi-task while staying on the platform as background chatter (like in a coffee shop!) Because the app...

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B2B digital marketing, B2B lead generation, B2B sales, Content, Customer Engagement, data insights, Digital Marketing, evergreen content, Instagram, Instagram marketing, Instagram Stories, lead generation, Social, Social media, social media marketing (SMM)

B2B lead generation using Instagram Stories: Six tips with examples

30-second summary: For B2B marketers, Instagram Stories may not seem the most obvious medium for content creation, but it can be a very effective one. B2B brands are able to generate 20x more engagement on Instagram compared to LinkedIn. Digital Marketing Strategist, Sumeet Anand details on six ways B2B marketers can use Instagram...

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2021, AI, B2B, B2B digital marketing, Content, COVID-19, COVID-19 and digital marketing, Digital Marketing, Industry, long-tail keywords, Social media, social media marketing (SMM), VR

Six ways to steer marketing in the post-pandemic world

30-second summary: A recent survey by UNCTAD shows customer behavior will not change after the pandemic. COVID-19 pandemic has sped up the digitalization of businesses by several years. AI writers can allow companies to curate quality content within a short time. Innovative virtual conferences will grab the attention of millions...

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B2B digital marketing, B2B marketing, Digital Marketing, LinkedIn, LinkedIn Stories, Social, Social media, social media marketing (SMM)

Five strategies to promote your business using LinkedIn Stories

30-second summary: LinkedIn Stories feature allows you to create a video that runs no longer than 20 seconds and host it on your profile. The format will help kickstart conversations and nurture the relationships that are core to everything that happens on LinkedIn. These are a good way for brands to share...

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Digital Advertising, Digital Marketing, Industry, industry insights, media buying, Social media, social media marketing (SMM)

What a chaotic digital media landscape means for advertisers as 2020 ends

30-second summary: Between the election, a pandemic, protests against racial injustice, and an unusual holiday season, brands face no shortage of challenges communicating their messages. Media buyers have been competing with a lot of noise. It has forced them to get creative and lean on the wealth of...

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audience behavior analysis, audience engagement metrics, competitor analysis, content engagement, Digital Marketing, evergreen content, Guide, Social, Social Listening, Social media, social media analytics, social media data, social media guide, social media marketing (SMM)

Social media analytics 101: The data that matters most

30-second summary: Marketing decisions should be backed by data about consumers, their behavior, and conversions. Marketing and namely social media analytics provide numerous categories to analyze, so it is easy to get lost. In the article, Aleh Barysevich defines major points for a social media marketer to analyze strategy success or failure. Important...

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COVID-19, COVID-19 and digital marketing, Digital Marketing, Social, Social media, social media advertising, social media engagement, social media marketing (SMM), sponsored content, Strategy

Need to step up your social media marketing? Follow this recipe

30-second summary: Brands face increasing challenges to capture audiences’ attention with paid posts as users learn to scroll past sponsored content. Advertising spending has dropped during the pandemic, meaning there’s less competitive noise and no better time to shine. Marketer Mike Monroe shares the three most important drivers of...

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audience engagement, audience engagement metrics, Brand Awareness, client relationship management, COVID-19, customer relationship management (CRM), Digital Marketing, Facebook, holiday season, holiday shopping, HootSuite, Industry, Insights, Instagram, KPIs, LinkedIn, market insights, metrics, Paid Ads, Paid Advertising, ROI, Social, Social Listening, Social media, social media advertising, social media marketing (SMM), social media metrics, Twitter, YouTube

How C-suite derives business value from social media: Q&A with Hootsuite’s VP of Corporate Marketing, Henk Campher

30-second summary: The pandemic drove people inside their homes and onto social media like never before. Hootsuite has closely been monitoring the changing behaviors of consumers online since the beginning of 2020. We caught up with Henk Campher, VP of Corporate Marketing and Head of Social Impact at Hootsuite, to help you...

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