The content creator economy has created the influencer marketing boom which has been accelerated and growth heavy
However, bubbling under the surface is a growing climate of inflated risk, unstable ROI, and a shooing-away of vital practices in lieu of, what can be perceived as, a “faster track” to...
As the world starts to return to normalcy, the gaming and live streaming industry need SEO, social networking, and online marketing for continued growth
I spoke with industry influencers Alinity, Matt Rehwoldt, and eUnited’s General Manager and VP, Matt Potthoff on the industry’s current scenario, the obstacle course for...
Find out how Clubhouse differentiates itself within the sea of social media apps
Clubhouse has turned its voice-only design from a potential constraint into its key strength
Users are able to multi-task while staying on the platform as background chatter (like in a coffee shop!)
Because the app...
For B2B marketers, Instagram Stories may not seem the most obvious medium for content creation, but it can be a very effective one.
B2B brands are able to generate 20x more engagement on Instagram compared to LinkedIn.
Digital Marketing Strategist, Sumeet Anand details on six ways B2B marketers can use Instagram...
A recent survey by UNCTAD shows customer behavior will not change after the pandemic.
COVID-19 pandemic has sped up the digitalization of businesses by several years.
AI writers can allow companies to curate quality content within a short time.
Innovative virtual conferences will grab the attention of millions...
LinkedIn Stories feature allows you to create a video that runs no longer than 20 seconds and host it on your profile.
The format will help kickstart conversations and nurture the relationships that are core to everything that happens on LinkedIn.
These are a good way for brands to share...
Between the election, a pandemic, protests against racial injustice, and an unusual holiday season, brands face no shortage of challenges communicating their messages.
Media buyers have been competing with a lot of noise. It has forced them to get creative and lean on the wealth of...
Marketing decisions should be backed by data about consumers, their behavior, and conversions.
Marketing and namely social media analytics provide numerous categories to analyze, so it is easy to get lost.
In the article, Aleh Barysevich defines major points for a social media marketer to analyze strategy success or failure.
Brands face increasing challenges to capture audiences’ attention with paid posts as users learn to scroll past sponsored content.
Advertising spending has dropped during the pandemic, meaning there’s less competitive noise and no better time to shine.
Marketer Mike Monroe shares the three most important drivers of...
The pandemic drove people inside their homes and onto social media like never before.
Hootsuite has closely been monitoring the changing behaviors of consumers online since the beginning of 2020.
We caught up with Henk Campher, VP of Corporate Marketing and Head of Social Impact at Hootsuite, to help you...